There is no doubt that 2012 was Samsung’s year in the smartphone world. Their Galaxy S III was an instant hit that’s still posting great sales number to date. The Galaxy Note II was a successful venture into the phablet market. While Samsung does produce a lot of electronics, their highest sellers in 2012 was undoubtedly their Galaxy line up. One simply didn’t hear anyone say anything about Samsung refrigerators. It was all smartphones.
The success was so great, that Samsung made a record profit of $8.3 billion in Q4 2012. After five consecutive quarters of record profits, it’s no surprise that Samsung posted record profits once again. Especially given that Q4 is where the holiday season sits and most companies post their best profits during that time of the year.
Still, $8.3 billion in just a few months is ridiculous. According to Reuters, it was because the Galaxy line up of smartphones did so well. How well did they do? The Galaxy S III outsold the iPhone 4S, making it the world’s highest selling smartphone. The Galaxy Note II shipped 8 million units. It also probably helped that the iPhone 5 didn’t live up to the hype.
Can Samsung keep it up?
According to Reuters, probably not. The Galaxy S III and Note II craze is pretty much over. Samsung is expected to release the Galaxy S 4 soon, but that won’t be until Q2 of this year. Since the holidays are over and things have kind of cooled down, it’s likely that Samsung won’t be posting record profits for Q1 2013. Keep an eye out for Q2, though, as the Galaxy S 4 will likely be a super hit.
The question is will Samsung be able to keep it up in 2013, or do can other OEMs figure out a way to take a piece of that sweet smartphone pie. Let us know what you think.