Instead of fighting it out with other brands for the most strategic in-store placement in generic retail channels, one way that a company can go to make sure that its products stand out the most is by opening an independent retail store. This is one of the avenues Samsung is exploring to improve its retail presence in North America. After months of hunting, the South Korean company has chosen Vancouver as the location for its first branded store.
Located in Burnaby’s Metropolis at Metrotown, the store opened its doors for customers for the first time on Wednesday. A throng of Samsung’s smartphones, tablets, notebooks, digital cameras, and other consumer products are showcased beautifully inside the 140 square-meter store. There are also designated areas where customers can ask for a one-to-one demonstration. Check out the video below for a preview of the store.
Samsung Canada president James Politeski has this to say about the store:
It’s a beautiful environment in which to experience a multitude of different Samsung products not only how they work themselves but also how they work together.
With the recently released Samsung Galaxy S3 proven to be such a monster hit amongst Canadian customers, the opening of the store in Vancouver couldn’t have been timed better.
Any Canadian folks planning to pay the Samsung store a visit? Let us know how it went in the comments below.