It doesn’t really help your case against Apple – in which you argue that you don’t just copy/follow the iPhone maker’s lead in whatever it’s doing – if you’re going to open your own Samsung store that looks very much like an Apple store very close to an Apple store.
But that’s what happened in Sydney, where Samsung unveiled its own store in which consumers can walk in and interact with its smart devices, from Smart TVs to computers to tablets and smartphones, with the obvious emphasis on the last two kinds of products.
Then again, if you’re familiar with Steve Jobs and his obsession for opening Apple retail stores – which turned out to be quite successful for the company – then you know that’s exactly what the late Apple leader wanted the stores to be, a portal between the company and potential customers at a time there was no iPhone or iPad, at least not in stores.
Samsung’s Sydney store is just a few meters away from Apple’s own Sydney store, although the close location can be easily and objectively explained by Samsung’s need to have a central location for its store, a place that’s has high traffic every day, in order to drive sales.
But one can’t even try to objectively explain the similarity between the Samsung and Apple stores when it comes to interior features, display, color choice, even staff t-shirt color choices (although on this note we will remark that since Samsung’s logo is blue, that was the obvious color for them).
The Sydney Morning Herald, whose video is embedded right above – in it, the reporter is asking Samsung Australia’s vice president of telecommunications Tyler McGee about those similarities – notes:
Everything from the store layout to the sales staff to the products and even the packaging and promotional material is uncannily Apple-esque.
Samsung previously ambushed Apple’s iPhone 4S launch by offering $2 smartphones in a temporary shop just meters away form the Apple George Street store, but now its presence is more permanent. […]
But come on, the layout of the store is pretty similar, right? “Well, if you look at our layout this is the layout that we use around the world and it’s about basically giving the consumers the opportunity to interact, learn and play with our devices,” McGee said.
But then again, Apple’s stores use the same store layout around the world, and they have over 370 stores that are producing billions each year – last year alone global sales for Apple stores totaled over $16 billion. Good thing Apple didn’t invent minimalist product display, t-shirt colors and that the retails store aren’t patentable, although certain features of those stores – see those glass staircases in some locations – are covered by a patent authored by Steven P. Jobs, among others.
Have you been in the Sydney-based Samsung store? How does it feel?