January is all about CES, the Consumer Electronics Show. It was never meant to be a mobile focused show, but over the years it’s become that since the mobile industry is currently the most exciting industry to be in right now. Thankfully, there’s February, the month where every member of the media hops on a plane and heads to Barcelona for Mobile World Congress. There are no words to describe the show. It’s nirvana for mobile geeks. It’s where everyone shows off their flagship phone, or at least it used to be.
Samsung’s Galaxy S2 was shown off at MWC, but the Galaxy S3 wasn’t. Samsung preferred hosting their own event. The same thing will happen this year, no doubt, but according to Pocket-lint, Samsung isn’t even going to bother holding a press conference at the world’s largest mobile convention this year. They’ll have a booth, obviously, but a keynote?
Sorry, not happening.
Why is Samsung doing this? Let’s think about this logically. Who is Samsung’s number one competitor? Apple. When Apple holds a keynote, how is it structured? They start with an update on sales numbers, the show off a product that’s “good”, but not “great”, and then finally they have their pièce de résistance.
Contrast this with Samsung, who gets up on stage, blows their load in five minutes, and then talks for 90 minutes about a ton of new features in TouchWiz, half of which you might be able to remember when the presentation is finished. So maybe Samsung isn’t hosting a press conference because they want to save everything, the GS4, the Galaxy Young, the new Galaxy Mini, literally everything, for an epic two hour keynote that geeks around the world will be watching live on YouTube?
We can only hope.