Just as I was starting to praise Samsung for their “few-models” strategy over the past couple of years, and how HTC and Motorola, realizing their mistake of trying to flood the market with uninspiring phones, are going to follow Samsung’s strategy in 2012, here comes Samsung which seems increasingly more interested in doing the same kind of market flooding that HTC and Motorola did in 2011.
Apparently, they are just launching a new Galaxy S model, called Galaxy S Advance, which is a dual core 1 Ghz smartphone, with Super AMOLED display and 800×480 resolution, 768 MB of RAM, 16 GB of storage, 5 MP rear camera, and 1.3 MP front-camera. Oh, and it still has Gingerbread – a phone that’s coming out 3 months after Android 4.0 source code was released.
I just don’t think that’s acceptable anymore, especially not from a company like Samsung. This is not even a low-end phone for people who might not recognize the difference. I’m pretty sure that most of the people willing to buy this phone will know what they are getting. But the question is if they would still be interested in a phone like this, unless the price is dramatically lower than a Galaxy S 2. But if that’s the case, why not lower the price of the Galaxy S 2?
The Galaxy S Advance is a -20% Galaxy S 2, or more or less a Galaxy R. So what’s really the point of this phone – just to say it’s a “new” phone, and make a new ad on TV for it? I think that money would be much better spent creating a new ad for the Galaxy S 2. The way the iPhone keeps selling well throughout the year, is through sustained marketing for the very same phone, all over the world. Why is this such a hard concept to grasp for many companies out there?
I’d hate for Samsung to have a negative Q4 2012 because of them increasingly flooding the market with unnecessary phone models, like HTC had a negative q4 last year because of the same strategy, just when they were starting doing so well. As HTC and Motorola have realized, Samsung needs to continue to focus on making great products that are different from each other. There’s no point upgrading a phone from 2 years ago, when one like the Galaxy S 2 already exists. Maybe it would’ve made some sense if it came with ICS, but even that isn’t true.