Samsung and Jay-Z to reveal details of new sponsorship deal during NBA finals game

June 15, 2013
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    Samsung Jay Z teaser

    Samsung wants us to tune in and watch Game 5 of the NBA finals this weekend because it plans to fully unveil the details of its new sponsorship deal with Jay-Z which we first reported on nearly two weeks back. At least that’s what a new teaser photo it sent out to the press implies, which shows the Galaxy S4 alongside what appears to be a gold-plated thing that you’re supposed to wear on your neck.

    The deal between Samsung and Jay-Z, which is said to be very close to being finalized, is reportedly going to be the biggest of its kind. There’s still no clear indication of what exactly this new deal covers, but there is speculation that we could see a new type of music service come alive as a result of it, or perhaps a custom-branded phone for Jay-Z to start using and promoting in all of his shows and appearances.

    No matter what the sponsorship deal ends up being about, it’s sure to be very interesting, especially since it is said to involve a handsome $20 million payout from Samsung to Jay-Z. With a deal this big, one can’t help but think about how it will all unfold, and whether or not other Roc-A-Fella artists such as Kanye West would be part of it too.

    Would you be okay with carrying around a Jay-Z phone? What about paying for a premium phone that’s bundled with exclusive Jay-Z songs and videos? Let’s hear your thoughts in the comments.

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    • JT

      I think someone doesn’t like rap. “gold-plated thing that you’re supposed to wear on your neck”. REALLY? Dude it’s a chain.

    • Amadeus Klein

      New music service good, “special phone” pass, And while I have no issues with Jay-Z, if it involves “other” artists from his label I feel that would be a mistake, there are many artists on that label that people find very controversial and that could hurt samsung in the long run…

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