Samsung is easily the largest, most recognized Android manufacturer around. In some respects, Samsung may be bigger than Android and is often a “go to” handset for many consumers. Routinely, you’ll hear news about another new Samsung handset, or speculation on an upcoming model. Samsung, however, is increasingly becoming less an ally of Android, and more a potential foe. Considering all the recent trouble Samsung has caused with LG and Apple, as well as building its own OS in Asia, Google may be wise to distance itself from the juggernaut device maker. Then again, it may already be doing so.
Most of us may point to the Nexus S as the first Samsung device with Android, but we’d be wrong. Samsung has been making Android devices for quite some time, starting with the Moment in October of 2009. Running Cupcake, that device was the first Android device with a “slider” keyboard (the G1 actually swung out, not slid). A few months later, the Behold 2 debuted with Samsung’s Touchwiz interface, initially panned by critics as clunky and useless.
July of 2010 belonged to Samsung, as it released four Android handsets including the first Galaxy S model. The company would release a few other devices throughout the year, culminating in the aforementioned Nexus S that December. Samsung’s first Nexus device was its strongest showing to that point and solidified its relationship with Google and Android as a partner that could be relied on. The company followed that up with a second Nexus device in 2011, the Galaxy Nexus, as well as a plethora of strong Galaxy devices and tablets. Samsung, it seemed, was as integral a part of Android’s success as anyone outside of Google could be.
Recently, Samsung has taken exception to just about everyone it has come across. Some of it is very public and messy, while other issues are a bit less sensational. However it shakes out, Samsung is definitely making some rough waves.
We don’t need to rehash old wounds, but Samsung has been less than pleasant in its dealings with Apple. The ubiquitous $1 Billion settlement made headlines the world over and was considered by many a “win” for Apple. In what can only be considered a giant middle finger in Apple’s direction, Samsung then raised the price on chips Apple purchases from them by 20%. Being tied to Samsung for these chips until 2014 means Apple can’t just walk away, as it would probably like to.
Recently, Apple CEO Tim Cook held out an olive branch, noting that suing Samsung was Steve Jobs’ idea, not his. It was a classic “blame your predecessor” moment which Samsung would be wise to take graciously. Samsung could clean this all up by reaching out to Apple, but the company has a noted distaste for Apple. Everyone else from Google to HTC seems to be willing to bury the hatchet with Apple, so Samsung stands alone as the petulant holdout for Android harmony.
Samsung’s lawsuit with LG has been settled out of court, which our Joe Hindy correctly identified as a rare showing of maturity. While the merits of the lawsuit are of course debatable, the fact that Samsung was tangled in a lawsuit against another Android handset maker is cause for concern.
This lawsuit is indicative of a larger issue with Android handset makers: different companies, different agendas. Samsung has every right to sue another company it feels is infringing on its patented technology. As I’ve said before, it would be nice to see members of an association like the Open Handset Alliance treat each other with a little more decorum and not jump into court straight away. This case being settled out of court only means that a course of action similar to that which I’ve proposed before has merit and should be explored. As it stands, the only thing Samsung did in filing a lawsuit against LG was give itself unnecessary bad press.
Samsung is only doing what it feels is necessary to succeed and there is really no arguing its modus operandi. The company made a ton of money, sold truckloads of mobile devices and solidified itself in the market. Success, however, comes at a price… and Android could pay it.
Samsung has taken to producing more Android handsets than any other manufacturer. While that’s convenient for us, it’s also disruptive and a bit annoying. It is absolutely its prerogative to do so, as Android is open source and available to any and all who would like to produce handsets. Only Samsung knows what is profitable and relevant to its business model, so producing as many devices as possible obviously works well for them.
However, making so many devices, in so many different categories, only hurts other manufacturers. In a sense, Samsung is hijacking Android. There is only so much money to be spent on devices and if a consumer walks into the store and sees 10 Samsung handsets to one LG, and maybe a Sony or something else, the numbers are stacked in Samsung’s favor. This saturation will only discourage manufacturers from jumping on board Android. We have long wanted Nokia to build an Android device, but why would Nokia do it? The Android device landscape is as fragmented as its OS iterations.
In a recent article, Chris Smith reported that ‘Galaxy’ was more searched than ‘Android’. While that’s possibly an affectation of popularity, it makes us wonder if Android is losing its identity in Samsung. People seem to be more concerned with the device than the operating system, which poses a problem for Android. If people start to associate their wants and needs with Samsung rather than being ingrained in Android, it would only be beneficial to Samsung. Once again, the rest of the Android manufacturing community is left to pick up scraps, or fight for the attention of a very dedicated (and small, according to market share) group of Android enthusiasts who appreciate their efforts on a different level.
Samsung is instrumental in a new operating system named Tizen. Currently targeting the Asian market, Samsung clearly saw an opportunity in a blossoming sector. Tizen also borrows quite a bit from Android, as both are Linux-based. The issue here is not Samsung’s involvement in Tizen, it’s the development of it. Tizen utilizes a lot of Samsung services, such as the Samsung Music Hub. A blossoming market and an OS developed by Samsung to compete with Android does not shout “partner” to me.
Much of what Samsung develops is pretty proprietary stuff. As is evident in its anti-Apple ads, what can be done with a Samsung device tends to only work with other Samsung devices. Take, for instance, S-Beam. While in Las Vegas for CES, I somehow ended up in a casino. A nice lady brought me a drink as I sat down to get my bearings, when I realized a video poker machine was next to me. This machine also mysteriously had $20 of my money. In trying to figure out which combinations of buttons would give me my cash back, I noticed a TecTile on the machine. I excitedly pulled out my Nexus 4 to use the NFC feature, and got a blank screen.
In making my way out of the casino, I noticed another machine with a tag explaining the TecTiles positioned on almost every machine throughout the casino. It was a Samsung-only giveaway. “Scan the tiles with your Galaxy device to win!” it said. I won’t tell you what I said in response… this is a family website. The point is, Samsung is drawing a very distinct line between what it considers Android, and what the rest of the world thinks Android is.
Well, not if you’re Apple. For the rest of the world, there probably is. Android is open source, so Samsung can essentially do as it pleases. It can continue down this path of vomiting handsets into the marke, and developing proprietary software if it likes, but I don’t know that it’s a wise move. Samsung is borrowing a page from Apple, which we’ve seen before from Amazon. Creating your own bubble in which to exist is probably what guys in suits tell each other is the right thing to do, but it’s not.
More manufacturer involvement is essential to the continued success of Android. While we may not fall in love with a Sony Xperia or LG Optimus G, they’re necessary. Innovation can be found in many ways and competition is a major contributing factor. Rather than saturate the market, it would be nice for Samsung to concentrate on producing amazing handsets that drive the rest of the industry. So far, it has done fairly well in that respect, but the rest of the world is catching up quickly, maybe even eclipsing them.
The Open Handset Alliance tends to keep everyone in check, but Samsung is not known for playing nice. I would venture to say it would leave the OHA if it felt it could do better without it, but that wouldn’t happen any time soon. Samsung needs Android right now. It has way too much business tied up in it to walk away, but it’s clearly making moves to have an option to leave later on.
Make no mistake, nothing Google does is by accident or with abandon. When looking at recent developments, we’re given a few examples of Google taking steps to distance itself from Samsung. Google understands intrinsically what is going on here and is making some very savvy moves to thwart any damage.
Going with LG for the most recent Nexus device was not simply a means of “spreading the wealth” to other device makers. Google would have been happy to have Samsung make another Nexus phone, I’m sure. Moving to a different manufacturer was probably a move to forge a tighter bond with LG and let Samsung experience life without Google (and vice versa). The acquisition of Motorola also has the added benefit of allowing Google a bit of sovereignty in the manufacturing process, which we hope the rumored “X” device(s) will prove.
At one point, Google flexed its muscle on Acer by threatening to remove it from the Open Handset Alliance for working with a competing platform, thus threatening their partnership. That OS, named Aliyun, has some eerie similarities to Tizen. If Google asserted itself with Acer, would it dare do the same with Samsung? Time will tell, but Google should keep in mind everyone is watching them both to see how that develops.
If people want cool phones, Samsung is delivering in spades. It does make us wonder if much of the recent Android success is accidental, though. If people are worried more about what’s cool rather than what works best for them, it could be an issue. Then again, they’re still buying Android phones, so it has some benefit for Google on the back end via the Play Store.
Samsung purchased mSpot and renamed it Music Hub, which raised some eyebrows. Why would Samsung want its own music player? Well, it seems as though Tizen will be utilizing that service, so it’s not a big threat to Android… yet. The more Samsung draws that line in the sand between itself and the rest of the industry, the more troubles it will find itself in. Samsung doesn’t run this industry, and its actions may come back to haunt the company at some point.
Someone once told me “you can go along, or you can get along,” meaning I could do my own thing and play nice, or just go with the flow whether I agreed with it or not. Samsung is doing neither at this point and that will only breed dissent. It may not think so right now, but it needs the world more than the world needs Samsung.
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Brevity is the soul of wit
Yep, but much more often brevity is the excuse of lazies. :p
If Samsung wouldn’t have been allied to Google then Android wouldn’t have existed. I’ve seen many people who associate Android with the Galaxy smartphones. Just like that! When I bought my Xperia Arc I could have chosen to get the Galaxy S2, but I didn’t want that because I believed that Sony could do just as good a job as Samsung. I couldn’t be more wrong and, honestly, I really don’t want to mess with anything other than Samdroid and their ecosystem. It’s the fact that they are both popular and able to run everything out there that makes them attractive. This success drags the other OEMs after it. Moreover, if Samsung just wants to bring Tizen, I’ll have to say “Why not?”. They deserve to do whatever they please. And, by the way, the LG trial is due to a rivalry between two Korean companies rather than one between two Android OEMs..
Your article is lame. Sorry dude. If I were Sammy
I’d hate crapple too. Htc seems to have had no
Other choice and Google well they
Always try to play nice
I couldn’t comment on the rest of your stupid article
Cuz…um it was stupid
Great article. :-)
Samsung’s original Android handsets were pretty awful. The Moment and its successors used the same 800 MHz, which sounds powerful (back then) in theory.
Unfortunately, there were no drivers for the GPU, so game performance and anything that would normally make use of a hardware GPU was awful. Samsung never tried to rectify this and they kept releasing newer handsets with that SoC for at least two more years (Transform, Intercept, etc).
I say it’s healthy competition, it wasn’t that long ago when Apple had the whole mobile market in a headlock. What eventually happened is the other OEMS, Samsung in particular stands out. The rest of the field are producing great devices, Xperia Z anyone? What separates the HTC’s and others seems to be spending power, marketing spend in particular.
With the Xperia Z here already, a better HTC strategy, X Phone, new Nexuses and other phones just over the horizon, it’s far from over yet.
The thing is that apart from those other OEMs, Samsung actually did something with the hardware. It found the potential and brought all those brilliant software functionalities. I know purists like plain Android, but Samsung with Touchwiz seems more polished and user friendly. I strongly believe it’s the sole reason for the epic sales that Samsung recorded.
Xperia Z is a great device spec-wise and on the sheet, but the reviews said otherwise though. Most reviews are mixed. That’s the whole problem right now with Sony and HTC. You can put a beast smartphone but if there’s nothing to tame that beast, to take full potential of that beast, it won’t mean anything to average consumers. Most wouldn’t care or would take not of how many cores are there in their phones. They just want a phone that works and works great, and so far Samsung is the only one giving that to the consumers
Great article. I think that Google is making a great move moving away from Samsung with the Nexus 4. They proved that they can make a great handset without Samsung, and that it can have good sale numbers, again without Samsung. Samsung is big, but Google is bigger, and IMO, smarter. They know what they are doing, and hopefully, at some point down the road, they will achieve balance between Android and OEMs.
Google is bigger ? that depends…Samsung is in every business a human can think of.
Nexus 4 is a lame bro , aside from the direct updates from google it self , N4 is just average device compared to sam
Android is enjoying its success today because of Samsung. Its seems a bit odd to berate the one successful Android phone developer for their way of releasing a flood of products when that that business plan has been successful to them. Would you be happier if they had a thoughtful and restrained release schedule like everyone else and 5% of the market? Would you really be happier if Apple continued to own the lion’s share of things.
Further, I’ve noticed that the other Android manufacturers are copying Samsung these days. Would the Phablet market have even existing if Samsung limited themselves to the devices that you think they should? Is Android stronger because its stretching itself into new areas, or weaker?
You don’t like that people are talking about Samsung instead of Android? How about you get some other handset developers to release some phones that more people want to buy. Samsung didn’t succeed because its name was more prevalent then Android. Samsung is more prevalent then Android because they succeeded in selling a lot of phone.
I really don’t understand this cult of hating the successful guy. We used to hate Microsoft and Love Apple. Now we hate Apple and love Android. If Samsung is successful, then lets hate them and love the subset of Android that doesn’t include them. What is it with you people?
That’s totally true dude. Especially with Samsung carving a whole new niche in the market with the Note series. I myself owns a Note II, and it’s the most perfect device ever made so far IMO. The software, the hardware, the design, everything is just perfect. Yes on paper or Antutu or any benchmarks, Optimus G, or Xperia Z blows Note II out of the water and vaporizes it, but it’s not about specs and cores nowadays, it’s about features, and that’s why Samsung is doing so well with their flagship
Note 2 user here.. I love the features.. Still.. all games run smoothly,
well said .. that was exactly what was in my mind.. Samsung has taken android to a level even google could not have thought of when it started android.. i mean, look at galaxy note 2.. the writer of this article is simply a samsung hater.
While Samsung is at it’s peak in the smartphone segment and will stay no1 for years cause it has a loyal base, the future lies on the tablet/convertible market.
You see at 4,7-5″, phone size reached the max for the vast majority (phablets will never be THAT popular), performance also reached a level where you won’t really notice the difference between an SIII or an SIV scoring benchmarks 3 times faster. Both handle everything lag free, so the urge to burning $700 each year for the next flagship is toning down.
And along come tablets, that has a good decade of market spread since it’s relatively new and heading the laptop/desktop direction. So how’s Samsung in that segment? Not as strong, and if their new OS is not Window8-like with the ability to handle more complex devices, Google might take over the segment on it’s own (Motorola tablets, Chome OS laptops, maybe unifying the two).
So IMO focus should be on this newer segment.
I find it interesting that a year ago people said that no one would buy the Note because it was too big. Now everyone is making phones that size or bigger and the standard size is only a bit smaller.
Tablets will never outsell phones, because every tablet owner (more or less) also owns a phone, but most phone owners will never buy a tablet.
The Phablet is succeeding because people want one device that is a great phone and almost as good as a tablet.
Can Samsung search be far behind? Cue Yahoo.
the android that we know of today could not have been so succesful if it not were the presence of samsung.. sorry about my english.
All developers that are conforming to no app2sd are hurting Android. 10gb is not sufficient considering todays 1+gig games.
Why write this article, unless you’re seeing things from only one perspective?
Samsung and Google both help and hurt each other. It’s not just a one direction thing.
But I’d wager Samsung has helped Google more by bringing Android to the masses. Samsung deserves their success because every Android manufacturer had the same chance to be successful, but only Samsung stepped up and delivered nice products. Marketing of course helped, but marketing alone rarely gets you this kind of result. Samsung simultaneously gave us great devices that were top notch not just on the hardware end, but also on the software side. There’s no other Android variant that’s as productive and intuitive as Samsung’s. (I say that coming from a htc and then a Motorola).
Samsung has achieved the rare feat of being both cool and useful. Before Samsung, only iPhones were cool. I thank Samsung for that.
Samsung has helped Google more by bringing Android to the masses, and has elevated android almost single handedly to where it is today.
On this issue – Samsung has been less than pleasant in its dealings with Apple. Remember this statement Oct
21, 2011 Steve Jobs said he would go “thermonuclear”
on Android, an operating system he saw as a “stolen
product.” He also said “And we have always been
shameless about stealing great ideas ehm …
“ So Apple started all this suing crap. Now that it has backfired
after CEO Tim Cook totally followed through on Jobs threat now holds out an olive branch!! What the F**C did Apple expect?? They have awakened a sleeping giant. I Love my Samsung Galaxy S3 and I love andrioid. Thanks Samsung – (oh and thanks Crapple)
great article bro !
Go Samsung !
I completely disagree….
Samsung gave birth to android and not vise versa..
Also consumers aren’t dumb to choose what others do.they want the best…Samsung gives them that.
Consumers don’t care about which company is winning or losing…
And y should i risk my hard earned money to experiment with other brands when Samsung has always been a faithful companion.
Also I have seen many other products but they aren’t that good.
I won’t hesitate to say Samsung= Android
Nate, I guess google buying motorola is helping the andriod and other android OEMs lol
You mentioned LG vs Samsung and that shows me your lack of information. How about a little more of research before you write anything?
“Samsung has taken to producing more Android handsets than any other manufacturer. While that’s convenient for us, it’s also disruptive and a bit annoying.”
YES, you’re a Samsung hater not a tech writer.
“Much of what Samsung develops is pretty proprietary stuff. As is evident in its anti-Apple ads, what can be done with a Samsung device tends to only work with other Samsung devices. Take, for instance, S-Beam.”
Is there any other OEMs that offers similar feature? So I guess Samsung shouldn’t have brought that feature to us because other OEMs don’t offer it. If other OEMs offer similar feature and Samsung phones only work with other Samsung devices, you might have a point. Have you heard of AllShare before? I hear Samsung’s pushing it hard nowadays. You should really check it out. Samsung’s also pushing hard to put their Music hub on other OEMs devices. Just because Samsung(not google) created it, doesn’t mean it’s proprietary.
I hear google’s ready to give Motorola preferential treatment on both hardware and software for the upcoming X phone. So why is it bad for Samsung to look for another alternative to protect themselves?
Why all the crap drama?
You die a hero or live long enough to see yourself become the villain — drama shite
android would not have been as successful without the galaxy brand…its like you all hate samsung for doing well, what are they supposed to do tell people not to buy there devices,thats like android authority telling us dont visit our site, go visit another site cause they dont have much visitors as us…the reason samsung are doing well is because they are giving the consumers what they want, they are not only doing well cause of marketing and just making hundreds of devices because hey isnt that what htc did and it didnt worked. you people use to say the reason htc was starting to do poor was because they were making too many devices and now your saying the fact that samsung is making too many devices its helping them, come on you cant have it both ways…samusng has about 40% of the android market share so android and google do need samsung cause it looks like to me that samsung isnt helping to push android to not just geeks but to the average person who before would just see iphones and that would just be the default phone to get for most people..seriously do you want samsung to stop making good products,stop making devices for all different types of people,stop marketing,stop making money cause thats what it sounds like and it sounds like your blaming samsung for the bad performances of other android oems. ps i see plenty of htc and lg and sony phones when i go into a phone shop and not just 1.
This is easily the worst piece of writing I’ve seen this year. Samsung not playing nice with lg? Why don’t you do a little research before spouting nonsense. Also, everybody wants to play nice with Apple, only the “petulant” Samsung doesn’t? Wtf!
What takes the cake though is where the writer wants to claim a SAMSUNG freebie with an LG phone! And then loses his rag when he can’t. Words fail me.
this article has a point. reading few of the comments, i noticed there are a lot of supporters of samsung products. we all love android, or we wouldn’t be here (except a few who are here just to troll). but DO NOT forget why we love android, because it’s OPEN SOURCED, and samsung WILL discard android eventually to make ground for Tizen based devices because it doesn’t want google to hold on to it’s balls.
Tizen is open sourced as well but there is nothing to hold samsung back to customize it and make it a closed ecosystem. Because samsung is so powerful in the mobile market now, and because half of the ppl buying it’s products don’t give 2 flying fxcks on what kind of OS it’s using as long as it has a samsung sticker, samsung WILL become the next Apple.
open your eyes ppl, don’t fall into this trap, why does samsung integrates so many of it’s own apps into touchpiss? not only for the end users to have more functions, but in the future, it wants to CONTROL the market like what Apple and MS did.
google did something similar to control the market (e.g. the play store + integrated google ecosystem like gmail & google maps etc.), but it has also kept it open sourced as well, so there is a plus and a minus. not to mention the fact that google is a company and it needs to make money, it’s not selling hardware so the only revenue stream is from software and ads. samsung is in a whole different ball game. it’s now dominant in hardware, now it wants to be dominant in software as well and that’s why it wants to create it’s own ecosystem.
This is one of the most biassed articles I have read recently. Every company is trying to protect its future, by avoiding to put all eggs in a single basket. If Google does it for hardware manufacturers, why shouldn’t Samsung do it for the OS?
Your language is revealing. If Google takes some distance from Samsung, you can it “very savvy moves” and “a bit of sovereingty”. If Samsung tries to create some distance from Google, you call is “breed dissent”, and “does not shout “partner” to me”
Samsung is totally right to defend itself from the divida et impera principle Google is trying to apply on Android phone manufacturers.
Nobody seems to wonder why Samsung sold so many handsets. Because of Android being the platform allowing them tot make phones that appeal to the masses. It’s Android that supports a gio as well as an s3. On a second Samsung hand set and still Being appaled by poor build quality, non existent resale value and downright disturbing overlay over native Android. It’s Nexus or HTC for me.
Biased bash against Samsung. Writing in this style does not serve you well.
For example, why not point out that sure, Cook can blame Jobs for suing, but if he were serious, he would drop the suit?
As far as people searching more for “galaxy” than for “android”, that is because its a more attractive name. “Android” does not conjure up nice things: robbot, green bots, and the word “droid” sounds technical and geeky. But “Galaxy” is a good branding design. Even compare how people talk about the phones. For example, “I have an iphone.” Iphone is 2 syllables and flows off the tongue. Or, you can say,”I have an Android phone ” or just “I have an Android”. But while “Galaxy” is 3 syllables, this flows bettter: “I have a Galaxy.” All in all better branding. Google muct drop the word “Android” at some point as it is hurting their branding.
This article is an interesting read. I agree with much of the point, it is complicated to work together in an environment that is intrinsically competitive. As much as it is correct, the same thing could be said about how much of a threat *Google* is to Android: but that has already been said in other places.
It is nice to achieve a wider view with this different focus. Thanks. :)
Mr Nate . Thank you for this article . But I disagree with u on some points
When you said that galaxy is searched more than android , I beileve it has nothin to deal with android losing its popularity or android is losing its identity , for example when ur looking for a laptop , u don’t look for wether if its workin on windows 8 or 7 or any other OS u will just look for acer , asus , hp or any other brand name
Samsung makes a lot of devices , which make android being used but any one who would wana get a smart phone for a reasonable price
Its business , no mercy there , either u run or ur left behind ..
Somthing else to say , if nokia or any other brand can make an android device with a killing specs I’m sure consumers will buy it no matter if it was the only device , take an example for the padphone from asus , company sold milions of that device even it wasn’t sold all over the world markets
Android can’t be affected by a company , it have evolved starting with HTC and now samsung is taking the turn .. Who is next ?
Just to chime in…
1- Depending how you look at it, samsung is actually HELPING android, as well as other android handset manufacturers by expanding android’s user base. For the longest time, apple had the reputation of “the cool, go to premium phone” what the galaxy S3 did in terms of sales and exposure for the android platform was amazing. ONE single android device outsold the iphone for the first time in history. that was the GS3.
2- Other handset manufacturers are hurting their own sales. I own a GS3, it is simply the best phone i have ever had. as a result, my father, mother, and girlfriend, and about 5-6 other friends also got GS3′s… many of them past iphone users. so what happened? they got bored, they wanted a different handset, not the same old. the same will be true for samsung’s phones. people will want to try another phone, however. As proved time and time again, other androind handset manufacturers still have a long way to go. HTC had its high times with the evo… which had horrible, terrible battery life among other unresolved software issues, lack of updates, ect. motorola also confessed to the same thing. people got interested in other android phones, but time and time again they failed, samsung, got it 100% spot on, and so people came.
Personally, im hoping now that google owns motorola, motorola will make that nexus X device, and that it will be amazing, as my friends with droid razr’s all went back to iphones saying android had issues. if another handset manufacturer makes a phone that is appealing enough, reliable enough, and stable enough. the migration would go to that company.
First of all: I’m not an android or apple fan I just look at this and see the patterns from a business perspective.
With that being said let me begin…
Samsung has done great job at positioning themselves in the mobile industry, they looked at how Apple wasn’t targeting the low-end of the industry and they noticed how Google lacked skills at making an amazing product (android) more appealing to the the masses. PLUS they added millions of dollars in marketing (5x apple’s marketing expenses) and sorta took over the Android end of the market. Pretty smart if you asked me. For that I give samsung props (from a business perspective)
In a perfect world for samsung they’d be doing what Apple is doing, make the phone, make it’s OS, integrate it will other devices (ipad, macbook pro, iMacs, apple tv, ipods etc) but it can’t yet because they don’t own Android. Although I’m sure one day they won’t be needing android anymore. Because… they’ve already learned and got so much feedback on how to make a great mobile OS by using someone elses at pretty much no cost.
What I don’t like about samsung’s strategy is that it takes away from Android’s core culture.. you know the people like me that got happy when google bought it, and that became developers for $0 way back…
And this is the difference between these companies: Google (Android) & Apple are American companies and Samsung isn’t.
I do a lot of business with asia and although you may think that people overseas think the US has a bad economy asian businessmen still want a piece of the american market… really bad. And I mean they’ll do whatever even wait to become fully profitable for a few years.
This is why Samsung really needs Android, because android gets it. they get what the american population want and look for (low middle income level).
In the mean time samsung will keep putting money in comparing themselves to apple and trying to take over america. iPhones still sell more here in the US.
Samsung will keep making people feel like they are fully informed on how Samsung is better than Apple without bringing up Android’s name. And I could go on and on about how this might cost Android more than it would cost Google. From a business perspective.
But it is really up to google to step up and either release a different type of OS for their own phones or leave Android’s success to Samsung. In case you are wondering I do use a Nexus 4 and an iPhone 5. I’m not an android or apple fan I just look at this and see the patterns from a business perspective