Yesterday the internet went gaga when rumors out of Korea suggested that Samsung was going to announce the Galaxy S4 at Mobile World Congress next year and then ship it a month later in March. Samsung, looking to make people ignore the S4 and focus on the recently launched S3, wrote a tweet in their native language today saying:
“Please note that some media reported speculation that the Galaxy S III subsequent models will be released in a simple rumor; is not true. Fixed I’m not doing anything, why spread these rumors?”
Horrible Google Translation aside, let’s go back to the original rumor and dissect it. Who was the source? None other than The Korea Times, which has a fantastic track record, most likely because they have direct connections with Samsung’s employees. Is their prediction about a February announcement plausible? Sure, both the first and second generation Galaxy S models were announced at Mobile World Congress. The GS3 was announced at a Samsung event because the company wanted to A) Distance themselves from the noise generated by other companies and B) To show off a product just a few weeks before it was ready to be sold.
But is a March launch actually possible? Yes, and we think it’s incredibly important too. The GS3 was announced in early May, and while it did ship later that month, it wasn’t until early June when you could really say it was on store shelves around the world. Apple’s iPhone 5 goes on sale this Friday. That’s June, July, August, and half of September for the GS3 to be on sale with little to no competition.
If the GS4 goes on sale in March, say early March, and the iPhone 5S comes out in late September or early October, that lets Samsung wear the flagship device crown for half a year. We also know that Apple will announce the next iPad during the spring, and it’s probably going to cost $500, so why not give those people an option to spend that money on a Samsung smartphone instead?
We know it’s crazy to be talking about the GS4 this early, but February is just five months away. Time flies too. Before you know it Google will announce a whole slew of Nexus devices, they’ll probably show off Android 4.2 (or 5.0?) Key Lime Pie, and your GS3, which you once thought was amazing, will probably just become “meh”.