By Alvin Ybañez August 26, 2011 5 21 2 5 Samsung Electronics recently announced a new naming system for its Samsung Galaxy family of smartphones and will unveil a batch of new Android-powered Galaxy smartphones using the new classification system at the Internationale Funkausstellung (IFA 2011), an international consumer electronics fair to be held in Berlin next month. A New Naming System To simplify things to consumers, the different classes of smartphones will be categorized using single letters and will be further sub-classified according to specific functionality.Advertisement “As Samsung continues to innovate, our goal is to provide consumers with an experience uniquely tailored to their needs. We have introduced steps to ensure users can simply identify the device designed to deliver the perfect experience for them,” said JK Shin, head of Samsung’s Mobile Communications division. The 5 class indicators run through all Samsung devices, from flagship phones down to entry-level units, as follows: S (Super Smart) — The S class represents mobile devices that are at the peak of Samsung’s mobile portfolio. One example is the Samsung Galaxy S and the Samsung Galaxy S II–both flagship devices that have been selling by the millions worldwide. R (Royal/Refined) — The R class represents the premium-category models which possess balance of power, performance, and productivity. This class of handsets is perfect for individuals who want to be defined by the device they carry. W (Wonder) — High-quality and strategic models fall under the W class, whose members are perfect for those seeking balance between style and performance. M (Magical) — The M class represents high-performance models bearing reasonable price tags. Y (Young) — The Y class models are for emerging markets, or for price-sensitive devices targeting younger audiences. Subclasses The 5 major class indicators are subdivided further into subcategories according to specific functionality: Pro – This indicates that the device is built with a physical QWERTY keyboard, which tends to increase productivity for professionals. Plus – This would indicate an upgraded version of an earlier model. Lite – These devices are designed to utilize LTE (Long-Term Evolution) connectivity standards, a 4G standard to increase the device’s network capacity and speed. Together with this new naming system comes a new set of smartphones from Samsung. “In addition to this new naming strategy at IFA this year we are unveiling the GALAXY W, GALAXY M Pro, GALAXY Y, and GALAXY Y Pro – designed with the professional and social consumer in mind. These products further build on the phenomenal success we have enjoyed with the GALAXY range,” JK Shin added. New Android Smartphones for IFA 2011 All of the upcoming Galaxy smartphones are powered by Android 2.3 Gingerbread, with the following specs and features: Galaxy W 1.4-GHz processor HSDPA 14.4 Mbps connectivity 3.7-inch 800×400 touch display 5-megapixel camera Bluetooth 3.0 Wi-Fi 802.11 b/g/n Kies Air (tracks phone when lost) Samsung’s Game, Social, and Music Hub Galaxy M Pro 1.0-GHz processor QWERTY keypad optical touchpad 5-megapixel rear camera VGA front-facing camera 7.2 Mbps HSDPA Bluetooth 3.0 Wi-Fi 802.11 b/g/n Samsung’s Social Hub Galaxy Y 832-MHz processor 3-inch 320×240 pixel TFT LCD touch screen Samsung’s TouchWiz user interface and SWYPE for faster typing 2-megapixel camera 7.2 Mbps HSDPA Bluetooth3.0 Wi-Fi 802.11 b/g/n comes in a variety of colors Galaxy Y Pro Same as the Galaxy Y with QWERTY keypad Includes Social Hub Premium (supports email, social network integration, and instant messaging) ThinkFree mobile office (allows encoding of Word, PowerPoint, Excel, and PDF files) Samsung will be showcasing these phones at the IFA 2011. Pricing and release dates have not yet been announced. With Samsung’s new naming system for its smartphones, it will be easier for consumers to identify certain smartphones that fit their specific lifestyle and needs. Which Samsung class of smartphone are you? 5 21 2 previous postMore Nexus Prime Details Marching In, Wi-Fi Certification This Timenext postAmazon Tablet to be “Hundreds Less” than iPad. Become Instant Success?