sweet pink samsung galaxy s5

Samsung announced it broke a new record with the release of the Galaxy S5, for the fastest rollout of a single smartphone model ever.

Concluding the rollout that started on April 11 is the version of the Galaxy S5 pictured above. Dubbed “Sweet Pink” or “Sweet Metallic Rose”, this version of the flagship is headed to Japan’s NTT DoCoMo. Not to be mistaken with the “Warm Shiny Gold” version offered by rival carrier KDDI, “Sweet Pink” will be exclusive to DoCoMo, and Samsung did not specify whether other markets would eventually get it.

Getting back to the record, Samsung claims that the 35 days rollout of the Galaxy S5 (completing tomorrow, May 15) is the fastest rollout ever for any single smartphone model. Counting Japan, the number of countries where the Galaxy S5 is available is now 150.

Information on worldwide rollouts is hard to come by, so we’ll have to take Samsung’s word on it. But if there’s any company in the world that would be able to pull off this feat, it’s Samsung, with its carrier clout, global presence, and unmatched logistic expertise.

We've come a long way

Just a few years ago, such an achievement would’ve been a pipe dream for Samsung. For instance, the company announced the Galaxy S2 in February 2011 and only released it in the United States from September. The release of the Galaxy S3, while far smoother, was spoiled by problems with the phone’s plastic back cover; the mistake reportedly cost Samsung sales of two million units. As sales rose, so did Samsung’s ability to ship devices in record time. By the time the Galaxy S4 was released, Samsung was already a well-oiled machined, and the company further improved its game with the Galaxy S5.

While the S5 release was smoother than ever, Samsung may be having a harder time selling its flagship. According to a report from South Korea, the company shipped 10 million units of the device in 25 days, two days less than in the case of the Galaxy S4. Compared to past milestones, that is a sign that Samsung’s ability to sell smartphones is approaching a plateau, and market saturation is likely one of the main reasons.

Bogdan Petrovan
Bogdan is the European Managing Editor of Android Authority. He loves tech, travel, and fantasy. He wishes he had more time for two of those things. Bogdan's phone is a Nexus 6P.
  • Luka Mlinar

    Get it away, it burns!!

    • Anonymousfella

      If the screen doesnt blind you, its back certainly will

      • MasterMuffin

        But the screen is good :/

        • Anonymousfella

          I know…i didnt mean to give negative connotation about the screen. The back however, is another story…

          • Alex James Simon

            Well it is the brightest screen out on the market :D

    • THatch

      Are you Luka on one plus forums?

      • Luka Mlinar

        Yup. But i’m out until they fix the moderator thing. The majority of the WKM there are moderators working for the company in one sense of the word or another. The reason why you don’t know who they are is because they are respected members of the community and their word means a lot less if they have a ‘i work for the company tag’.
        Can’t sway public opinion if you work for the company. It’s damage control until this Invite System thing blows over. I hate just about everything about that company. Only reason why i like that forum is because of the cool people that are there.

        Also the reason why i’m out of the hangout thing. Half of them are moderators working for OnePlus. God damn fluff piece.

        • THatch

          I totally agree. I was out of there as soon as I heard (from android authority!) that the one wouldn’t work on Verizon, the only reliable carrier in my area. It sucks when companies use false hype machines, fluffing bass holes ;) haha

  • Anonymousfella

    This isn’t a surprise…they’ve a massive supply chain.

    Anyway, who names these colours? “Sweet Metallic Rose” and “Warm Shiny Gold”. What happened to just simple Pink and Gold?

    • Luka Mlinar

      Probably the same guy who came up with the band aid design.

  • pink

    The color doesn’t look so bad. It’s actually a less hideous shade of pink. Anyway, what could those two dots near the power button possibly be? Alternative way to charge the phone just like in the Xperia Z2?

    • MasterMuffin

      I believe a case attaches there

  • Mayoo

    When you don’t know how to innovate or how to hide a soon-to-be slow device, hide it with colors.

    Dell did it. Apple does it. Samsung does it.

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    • Mozaik

      So you are saying Motorola is also don’t know how to innovate.because it also offers range colours

  • The Samsung S5 is a true wonder

  • cycad007

    Just wait a couple months…that “Sweet Pink” will be “Outdated Pink” when Samsung rolls out their newest model…the Galaxy S5 Prime!! Just remember their denials earlier this year about NOT having a newer S5 model to replace the current S5.

  • RanRu

    If it’s not bubblegum flavored, I am bitterly disappointed. Or at least scratch and sniff.