Samsung wants to make a splash with the Galaxy S4, invites people in Times Square for launch

February 28, 2013
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samsung times square galaxy s4 invite 1

Yesterday, Samsung kicked off the tease campaign that is preceding the launch of the Galaxy S4, and just as I expected, the hints about the new superphone are beginning to trickle in.

Samsung Mobile took to Twitter to invite the public to New York’s iconic Times Square for the launch of the new Galaxy S4. The invitation mentions that attendants will get to watch the livestream of the event and “experience Samsung’s new flagship smartphone”. Whether this means there will be some sort of hands-on sessions, or other way to experience the successor to the Galaxy S3, we are not sure for now. But it’s likely that Samsung will let more details leak once the launch day draws near.

samsung times square galaxy s4 invite 2

It’s obvious that Samsung wants to make the biggest possible splash with the Galaxy S4, and a public event in Times Square is likely to bring excellent exposure. The hunt for publicity is also probably the reason why Samsung picked New York for the debut of the Galaxy S4, instead of a European or Asian venue. The US is Samsung’s most profitable market, and Apple’s stronghold at the same time. It’s a crucial market to conquer, if Samsung wants to reach that lofty 100 million sales goal.

One more thing. Noticed the dot pattern in the background of the Galaxy S4 invitation? Something tells me that’s not happenstance. Last year, Samsung teased the glazed finish of the Galaxy S3 in the press invites for the event, and that’s likely the case now. Moreover, according to a recent “trusted insider” report, the Galaxy S4 will come in black and white versions. The dotted pattern could well be from the back cover of the black version. The material looks glossy, but I believe it will be a glossy plastic, rather than glass.

What do you think? Will you be attending the launch party in the Times Square?

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