The Samsung Galaxy S4 will be at CES next week, but behind closed doors

January 4, 2013
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The Consumer Electronics Show is going to kick off in just a handful of days and the excitement in the air is palpable. We’re probably not going to see the best Android smartphones of 2013 announced at the event, but there will still be be a ton of interesting devices from “other” handset makers like Huawei, ZTE, and Sony. The big boys, and we’re talking HTC and Samsung here, typically wait till either Mobile World Congress in February, or they simply host their own event so they can get as much press attention as possible.

We’re going to call it right now, the next Samsung Galaxy will not be announced next week, but that doesn’t mean it isn’t going to be at the convention center. According to a report from the South Korean website MT, the Vice Chairman of Samsung Electronics, Jay Lee, will be at CES showing off the Galaxy S4 to people behind closed doors. The report says it’ll have a 5 inch 1080p AMOLED display and it’ll be powered by the ARM Cortex A15 packing Exynos 5440. Sadly, no other details were given.

Now before you get all giddy and excited, we just want to say that this sort of thing happens all the time. You may think CES is a place where companies announce things, but in reality it’s a venue where business gets done. Jay Lee is likely going to meet with several of his partners to show them the progress that’s been made on the S4. HTC is likely going to do the same thing, and so is Nokia. Everyone is at CES, so it’s just convenient to have these kind of meetings.

When are we actually expecting to see the GS4 get announced? Rumors say April, but that’s always subject to change. We actually prefer Samsung’s approach, where they hold off on announcing something until it’s just about to ship. More companies should strive to do that.

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