Samsung sold 20 million Galaxy S4s in two months (that’s 228 per minute)

July 3, 2013
Samsung boss JK Shin told the Korean press that the Galaxy S4 hit the 20 million sales milestone in just 60 days.

    samsung-galaxy-s4-lock-screen

    Recently, Samsung has been plagued by a series of reports that questioned the market performance of its flagship Galaxy S4. Worried about a looming slowdown, a number of brokerage houses cut their estimates causing Samsung’s stock value to plummet in the past few weeks.

    Investors might regain some of their confidence when they hear that Samsung managed to sell 20 million Galaxy S4 units in just two months. For perspective, last year Samsung needed 100 days to reach the same milestone. The Galaxy S4 is now the fastest selling Android device ever.

    333,333 per day; 228 per minute

    The Samsung Galaxy S4 first became available internationally at the end of April, and rolled out without major issues in most markets. Last year, the initial sales performance of the Galaxy S3 was affected by availability problems, caused by defective back covers.

    The first reports about the slower than expected performance of the Galaxy S4 were issued in early June, with a string of estimate cuts putting a damper on early expectations, which seem overly optimistic in hindsight. Samsung’s CEO JK Shin publicly denied that the company is having trouble selling the S4, but that didn’t stop the speculation.

    This year, Samsung diversified the Galaxy S family with a series of specialized devices: Galaxy S4 Active, Galaxy S4 Mini, Galaxy S4 Zoom, Galaxy S4 Play Edition, and Galaxy S4 LTE-Advanced.

    For more insight, my colleague Adam Koueider rounded up some of the reasons why the Galaxy S4 hasn’t been doing as well as some had expected.

    The news of the 20 million milestone is expected to become official soon through a press release.

    Comments

    • Raaj

      Yet again.. a Samsung victory!
      What we desire the most, is what we complain about the most too! Despite all its shortcomings, if any, we all knew this was best – different from the rest. And once again, numbers paint the true picture.
      So much for the all-aluminium gizmo and the waterproof wannabe. No offence to the adopters choice, but all offence to their reasoning that their adoption would effect a mass turn-around! :P
      And the same goes for all the analysts and pundits – A Big :-P!!!

      • Rockwell mellow

        Just because a phone sells more doesn’t mean its better…

        • On a Clear Day

          Sales are the result of a complex correlation of the constellations and you are absolutely right just because something sells more doesn’t mean it’s better – look at how the iPhone sold and continues to sell despite it being behind the times in a multiplicity of areas where Android outshines it.

          However, all things being equal and given “an informed consumer is our best customer” (as the Sims clothing store radio ads mellifluously entone); most people try to make choices that best serve their interests and will gravitate toward the product or service that they perceive is most in keeping with helping them achieve their stated, desired goal.

          Whenever any of us decides to buy something to fill a need in our lives the end result – what is purchased – is the end result (or at least ought to be) of careful consideration of all factors pertaining to our situation and the purchase. Each of us give we are unique have certain specific requirements and limitations that enter into and cause us to choose this over that – not the least of which is the thickness of our pocketbooks.

          But, if one is circumspect and does have the patience to investigate and learn enough to make an informed decision by reading articles, speaking with others who have this or that model, etc., in the end after gathering information we will then be in a position to make a decision that yields a purchase that on as many levels as possible – based on affordability and technology ability in the case of a phone – will yield a result that gives us as much as we want.

          Samsung simply is smarter than Sony, Apple and HTC. They realize that no matter how huge a corporation they may be in the grand scheme of things the bigger you are the harder you can fall – see General Motors and Apple for proof of that.

          Consequently, they have done their best to make it so that their goal has been to produce items whose first goal is to serve the customers needs – not try to lock them into a system that serves the corporations needs. Like Google, they are doing their best to attract you to their products by making them so enticing that you don’t mind paying for them and want to use them because they are doing everything humanly possible to anticipate before you or I ever run into a problem what problems we may run into and then dedicate themselves to eliminating that problem from their systems.

          The competition on the other hand due to their embracing an outdated, negative and self-centered approach to business still delusionally thinks that they can control the market by an adroit use of hype and supposed panache – the cool factor. Well, that may work with self-conscious teenagers for whom image is everything because they lack any real substance and grasp of reality, but adults – least ways the ones I respect – do not give one whits worth of caring about who is impressed by the name of the product they use or how arty the package may be.

          Adults care about functionality, quality, service after the sale, long term, trouble free use throughout the life of the product and lack of hassles that might slow them down.

          This, in my opinion, is why the S4 is selling well. It is “hitting on all cylinders” and meets a broad range of peoples’ situations and just does what it is supposed to reliably day-in and day-out.

          As with all things in this life, if you want to judge someone or something you must determine what their original intent was in respect to creating or doing something to understand how well they succeeded in achieving their ultimate goal.

          Samsung done did good and they are now reaping the rewards of their work and if they stay focused we can all expect that ever better things will be coming down the road soon from them.

          And no, I do not work for Samsung! LOL I did used to sell cell phones for a major carrier and enjoy the subject very much still..

        • Piyath Alawatte

          Then what does that means brother???
          20 MILLION AND ENOUGH SAID……….. ISN’T IT?

          • Piyush

            than what does 34 million iphone 5 means dude , enough said isnt it.

            • technology

              The iPhone has no other iOS smartphone competitor and there are 34 million peoples who prefers iOS…

            • Piyush

              Your point is invalid , why would it , it develop its own OS and own hardware. samsung can make its own os and hardware no one is stopping them.

            • technology

              My point is that iPhone 5 sells so much because this is the only phone that runs iOS.
              Galaxy S4 is not at all the only phone that runs Android.
              Again, there are people prefers iOS and people prefers Android. If you want iOS you have only one option. If you want Android you have many options (Galaxy S4, Xperia Z, Xperia ZL, HTC one, HTC butterfly, Xperia ZU etc). This is why it’s pretty amazing when one device of Android sells so much and why iPhone 5 sales not so much…

            • Piyush

              Because samsung advertises a lot more than any competition , hell lot more , how many people know the mobile you listed , hell how many people know about nexus 4 or new google edition s4 or htc one.

            • technology

              So is going for the iPhone too…
              BTW, how would you explain the 10 million the Galaxy S sold? Advertise? I don’t think so. Most of the people that buys the Galaxy S4 are happy costumers of older flagship from Samsung so it’s not only advertising ;)

            • Piyush

              nexus 4 and iphone have higher customer satisfaction, there is article on the net.

            • technology

              Really? I heard that the S4 is top 1 in consumer reports:
              http://news.consumerreports.org/electronics/2013/05/the-best-smart-phone-in-our-tests-samsung-galaxy-s4.html
              And actually, Samsung and Apple spend around the same amount on advertising for their mobile department but you forget that Samsung has many devices to advertise while Apple have only 3 (iPod, iPad and iPhone)…

            • Piyush

              i am not talking about performance i am talking about customer satisfaction , here is an article about it http://www.idownloadblog.com/2013/07/02/apple-iphone-satisfaction-korea/

            • technology

              In Korea? You mean the 10 costumers that still buy the iPhone there?

            • Piyush

              haha , pretty funny, hey !

            • Jaun Lombard

              well is it a bad thing? do you own a business and not advertise? if you can afford it…why not do it? Give your competition a chance to catch up? If HTC advertised their phones more they would have been bigger than Samsung but HTC doesn’t have a good marketing department…in South Africa I never even saw a pamphlet advertising an HTC phone!!

              Don’t diss Samsung because they can advertise…sure majority of people buy Samsung because they saw it in an ad, but isn’t that the reason why advertising exists…to inform the public about your product? Doesn’t matter how good or bad it is?

            • Piyush

              i had a good point on that sir , this is not android blog this has become samsung blog and i dont want another flame war talking , look at the link http://m.androidauthority.com/what-drives-apples-success-80438/ this is the reason for me, and for your all answer , read comments also , how AA staff comments. they advertise because they think there product will not sell.

            • Piyush

              i had a good point on that sir , but i wont say it because this is not android blog this has become samsung blog and i dont want another flame war talking ,lets leave it there.

            • Cristi13

              If the competition can’t even get people to know their phones, then there is something bad about them, not samsung fault. Plus how can you explain that samsung got big in the first place?

            • Piyush

              same can be said about iPhone users too , but i only hear in android blog calling them isheep and how they got big is because it all started with s2 with insulting iPhone user ads and popularity gained , do you Samsung spend 10x more than apple in advertising , nexus 4 and iPhone have higher customer satisfaction, there is article on the net.

            • Cristi13

              Well I guess this is how it is, after all they are all good priducts (yes, even the iphones, even the s4), we should all be thankfull that there is a choice. I mean look what is happening in the pc market. It’s just, it’s too much fighting over here that will get us nowhere.

            • hohopig

              hahahaha! fools and their illusion. And obviously you think that android user are all fools who can be taken in by false advertising? Sorry we are not iSheeps. If they do NOT live up to their hype, we will be over them in the blink of an eye, like the way they had few 32GB and 64GB unit for sales …

              And not like how you forgave Stevie and his gang for their antenna gate, scuff gate and what not.

            • john

              You must be shut up! You go to the apple hell. What does make an jailphone fan here?

            • hohopig

              :P actually we all know about nexus phone. :P

              And your point being? How much did iFruity spend on their advertising budget?

            • hohopig

              you are the one missing the point.

            • john

              34,000,000.5 prefer iOS, You guess who is the 0.5… piyush

            • hohopig

              compared to the hundreds of millions who hates iOS and are using Android :P

            • AndresQuintana

              This is stupid the iPhone 5 came out like 9 months ago….. the S4 came out 2 months ago

            • hohopig

              :P They sold 27.4 million after three month, at the end of 2012. And 33+ million is after how long? 100 days? :P

              So it is early days to say who will emerge the winner. But if you consider that iPhone represent the whole of iFruity’s arsenal and S4 is only ONE of the premier android phone … :P we can clearly see that Android is the one winning here.

        • Topcat488

          You only said half of the story… Samsung’s phones sells well because their phones ARE “smarter”, and because of the after sales support they give their phones… i.e. “Timely” Updates.

          • Rockwell mellow

            10% the product 90% advertising…

            • Cristi13

              I’ve said it before and I will say it again, if the competition is so idiotic that can’t even make people know their phones, then it’s their problem. What will you want samsung to do, not advertise their phones to give competition a chance or what? Plus no matter of how much advertising agencies do, the consumer has the last word (see coca cola vs pepsi in the 80′s)

            • Jaun Lombard

              Well that is not a bad thing…everybody praised Samsung that took the show from Apple with its ads…but now they are being criticized…In South Africa it is actually the after sale service…On every Network in SA the S4 is cheaper on contract with more benefits than a Xperia Z…we get free wifi with every Samsung we buy plus a warranty that if you drop your phone in water or ground and it breaks…they will fix it TWICE for FREE!! That is why we buy Samsung. The iPhone and S4 are priced the same in SA, but the S4 sells better…

          • David

            htc are meant to give updates better so say teckradar

            • hohopig

              :P O really? read the news about One s …

        • nishantsirohi123

          yeah that goes for the iphone sales in USA

          • Rockwell mellow

            Exactly

        • Raaj

          Oh I beg to differ sir!
          When there is a whole lot of competition in a similar field ie Android.. Not to be confused as S4 vs Iphone 5.. You and me are Android users.. I can take the liberty of stating we know exactly what we want and are generally better opinionated than iPhone users..
          In such a level playing field.. Numbers do mean the show! There are no confused people here who took to an S4 because their neighbor bought one.. No Sir! Everybody knows exactly what they want..
          And that’s why I said very clearly, there is nothing against a person’s choice here.. Only thinking that one’s choice will be embraced by the others that is wrong..
          The whole point being everybody kept saying S4 this S4 that (including me!).. But in the end most of us (including me!) made the smart choice of getting the best = S4
          So numbers here mean everything! And as before to all the pundits.. A big :-P!!!

          • OptimusKLP

            The “best” is very subjective, and always will be. There really is no best Android phone, they are all good. But we can agree that they are better than the iPhone.

        • nebsif

          Just because a phone is “not mainstream” and made of fancy materials, doesnt mean its better.

          Hate hipsters :/

          • Rockwell mellow

            Obviously… You’d have to be very concurred to think that.

            • hohopig

              Some confused person does think that though. Especially when the “fancy” materials are actually one of the softer, cheaper and weaker metal around – aluminium.

    • Piyath Alawatte

      Well done Sammy!!! S4 is the BEST!

    • King-Podigy-X

      This phone will get shitted on by Sony Xperia I1 in terms of specs.

      • technology

        Of course, like optimus G, nexus 4 and butterfly last year. Still, there is time until it’ll be out.

      • Jaun Lombard

        Yes it is true…bit the S4′s competitor is the xperia Z and HTC one…all 4 phones were based on last years research and development…the new LG G2 and Xperia l1 is based on new research and development. Thus you are correct that the Sony will be better than the S4 in certain aspects.

    • Benjamin Pavel

      Wow so many variants.
      I wonder if all of them will get equal updates in the future.
      HTC also pushed a lot of variants and then they couldn’t update them thus making people to switch back to Samsung.
      Be careful sammy. =)

    • Piyush

      In this regard the marketing has done good job for Samsung rather than phone itself, But still congo to samsung for this achievement.

      • hohopig

        you are actually insulting all the buyers … are you saying all the buyers are stupid and bought a stupid and lousy phone? And are conned by Samsung? :P

    • Fantastico

      I understand shipped != sold.

      • http://AndroidAuthority.com/ Bogdan Petrovan

        The source says sold. Samsung usually announces sales milestones, not shipping milestones.
        Even if it would be shipping, retailers and carriers wouldn’t order devices that don’t sell.

        • Fantastico

          Unfortunately, Google Chrome is blocking me from viewing the source due to malware detection.

      • hohopig

        :P It said SALES figure.

        And also, it is sales that move shipment, or do you think those retail shops are so stupid to stock piles of phone unit when it is NOT moving?

        While sales usually lag shipment figure, it is not that far behind, especially after the first two week’s rush for a fast moving device. After all, the retails do NOT stock a large inventory for fear of been caught out. So the lag is usually just a fraction of the monthly shipment. And even if I let you have your case, and say that only 50% of the second shipment has been sold, it still means that at least 15 million has been sold, with 5 million in the inventory .. which is a hell lot of phone unit been stored in the retailer’s warehouse.

    • lrd555

      Mmmmm… Samsung hasn’t given and “sold” figures since 2010. Why now?

      • Anonymousfella

        Read the article again. Headline says “Samsung sold 20 million Galaxy S4s in two months”

      • hohopig

        :P you did know that Samsung GAVE their sales figure for S3 as well? And if I remember correctly another sales figure in 2012?

      • hohopig

        :P you did know that Samsung GAVE their sales figure for S3 as well? And if I remember correctly another sales figure in 2012?

    • sfasljkas

      congrats hope actuals are higher or not too far off

    • Cristi13
    • http://AndroidAuthority.com/ Bogdan Petrovan

      Yeah, I bumped into that as well. Here’s another one: http://www.yonhapnews.co.kr/bulletin/2013/07/03/0200000000AKR20130703068300017.HTML

    • David

      HTC ONE IS STILL BETTER…………….END OFF. HIGHER SALES DONT = BETTER. but still very impressive if they have sold 20 mil.

      • hohopig

        Lower sales does NOT mean that the phone is better as well. :P

        And the fact is that both are good phone, but HTC with the compromise on the SD card, non removable battery and the camera that perform very well in low light but less well in brightly lit places compared to other phone camera … well it is not for everyone.

      • hohopig

        Lower sales does NOT mean that the phone is better as well. :P

        And the fact is that both are good phone, but HTC with the compromise on the SD card, non removable battery and the camera that perform very well in low light but less well in brightly lit places compared to other phone camera … well it is not for everyone.

    • Rohit Naik

      In India the S4 is not sold much but we like it

      However the best seller is Micromax A110 Canvas 2

      Check my review video below

      http://www.youtube.com/watch?v=y076Zd1DGkI

      Comment if U think it will get the 4.3 or Key Lime Pie update

      http://www.gsmarena.com/micromax_a110_canvas_2-5088.php

      Click the above link for Full specification

      • Raaj

        Can you please provide facts of the Micromax outselling S4? Last time they advertised on TV was that after a big, whopping 5 months, they managed to sell 1 million pieces overall. Please provide facts here and not whims of your imagination! :D

    • http://www.friv3.org.in/ friv3

      i like samsung galaxy s4

    • http://p.mobile9.com/abilashanmwg/ Justice Seeker

      mind blown like a boss B-)

    Popular

    Latest