Samsung sold 20 million Galaxy S4s in two months (that’s 228 per minute)

July 3, 2013
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Samsung boss JK Shin told the Korean press that the Galaxy S4 hit the 20 million sales milestone in just 60 days.

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Recently, Samsung has been plagued by a series of reports that questioned the market performance of its flagship Galaxy S4. Worried about a looming slowdown, a number of brokerage houses cut their estimates causing Samsung’s stock value to plummet in the past few weeks.

Investors might regain some of their confidence when they hear that Samsung managed to sell 20 million Galaxy S4 units in just two months. For perspective, last year Samsung needed 100 days to reach the same milestone. The Galaxy S4 is now the fastest selling Android device ever.

333,333 per day; 228 per minute

The Samsung Galaxy S4 first became available internationally at the end of April, and rolled out without major issues in most markets. Last year, the initial sales performance of the Galaxy S3 was affected by availability problems, caused by defective back covers.

The first reports about the slower than expected performance of the Galaxy S4 were issued in early June, with a string of estimate cuts putting a damper on early expectations, which seem overly optimistic in hindsight. Samsung’s CEO JK Shin publicly denied that the company is having trouble selling the S4, but that didn’t stop the speculation.

This year, Samsung diversified the Galaxy S family with a series of specialized devices: Galaxy S4 Active, Galaxy S4 Mini, Galaxy S4 Zoom, Galaxy S4 Play Edition, and Galaxy S4 LTE-Advanced.

For more insight, my colleague Adam Koueider rounded up some of the reasons why the Galaxy S4 hasn’t been doing as well as some had expected.

The news of the 20 million milestone is expected to become official soon through a press release.

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