Looking at the recent headlines related to the Samsung Galaxy S3, you’ll probably see the word “delay” or “pushed back” thrown about here and there. This is especially the case for countries like the US and Canada, where the major carriers have been overwhelmed by the demand for the Galaxy S3, and even had to delay some shipments of the super phone.
Did Samsung underestimate the selling power of the Galaxy S3?
According to research firm Gartner analyst Carolina Milanesi, the shortage problem that Samsung is facing right now can be boiled down to the company’s overestimation of the competition, and not because they didn’t believe in the Samsung Galaxy S3. With only the HTC One X as an able competitor and with no sight of the iPhone 5, customers flock to the Galaxy S3 at an unprecedented level, one that took even Samsung by surprise.
Milanesi said that the potential loss of sales from the shortage problem that’s been marring the launch of the phone in several countries may amount to 2 million units since the phone was launched at the end of May.
In a written statement, Samsung admitted that they have problems meeting the demand for the phone, but said that the issues have now been resolved. “It is simply that demand far exceeded our expectation. But that doesn't mean we had set a very conservative demand forecast.”
It’s worth mentioning that the phone received some last minute design tweaks two weeks prior to its launch, after then CEO of the company, Choi Gee-sung, decided that hundreds of thousands of Pebble Blue back cases should be thrown away, because he didn’t find them satisfactory. The final design was only approved 10 days before the phone’s launch.
The Samsung Galaxy S3 is set to become the company’s fastest selling phone, with sales expected to reach 10 million units in July, or merely two months after it was first launched. Another research firm, Barclays, has estimated that the shipments of the Galaxy S3 in the third quarter will top 15 million units.
While we don’t doubt that the component shortage problem is genuine, we think Samsung is rather enjoying the endless media reports, as the company moves ever closer to Apple’s level of magnitude. What do you think?