Samsung dominates Europe with 45% market share, Android continues its jump
Despite the courtroom drama that is taking place stateside, it’s business as usual for Samsung elsewhere. The Korean giant is strengthening its grip in several European countries, while at the same time cementing Android’s placing on the old continent. According to the latest sales data (from the last 12 weeks) from Kantar Worldpanel ComTech, Samsung is leading the Android pack with 45% share across Europe.
Samsung’s domination was buoyed by the launch of the Galaxy S3. The top-selling smartphone has helped improve Android’s market share in five major European markets (Great Britain, Germany, France, Italy, and Spain) to 65.7% in July 2012, an astonishing jump from the 42.7% share registered last year. Apple, on the other hand, only accounted for 16% of all sales.
In Great Britain, Android finds itself at the top with 59.5% share of smartphone sales, followed by iOS with 22.9%. RIM’s Blackberry slid 10.7% from last year’s number and is now a distant third with 10.9% share. Meanwhile, a 22.7% jump solidifies Android’s market share in Germany, where it is comfortably ahead with 71.5% in July 2012, followed by iOS and Windows Phone at 15.3% and 4.6%.
Android holds a 61.5% market share in France, while iOS saw its sales tumble by 6.3% to settle at 14%. RIM, against all odds, improved its sales in the country by 0.1% and now holds a 9.2% market share. In Italy, Android is number one with 54.8%, followed by iOS and Symbian with 17.2% and 12.8%.
Android-equipped smartphones hold a commanding sales lead in Spain with a whopping 87.1% market share. RIM comes out second with 5.5%, while iOS is third with a paltry 2.8%.