No surprise: Samsung doubled its Android market share this year

by: Robert TriggsDecember 20, 2012


It’s been a good year for Samsung, and there’s more new good news for the world’s top smartphone manufacturer. According to research conducted by Millennial Media, a mobile advertising company, Samsung has doubled its share of the Android market in the last 12 months.

Samsung held a 23% share of the market in Q3 2011, with HTC holding the top spot with 32%. However, over the past year HTC and Motorola saw their shares halve, and LG has also suffered a large drop as well. Samsung has seen itself leap to the front of the market, with its share doubling by the third quarter of 2012 to a total of 46% of the Android market. There was also a 125% increase in the market share of other manufacturers besides the big four, which is an interesting development.

android chart 2012

With Android overtaking iOS as the most common smartphone platform and the news that Samsung are by far the largest manufacturer in the Android market, it’s no wonder that the company is posting outstanding profits this year. This has no doubt been down to the success of their flagship devices, with the Galaxy S3 and Note 2 selling really well. In my opinion though, the other half of Samsung’s success has been their direct approach when it comes to challenging the previous smartphone kingpin, Apple.

The Galaxy series of smartphones were designed to directly compete with the quality, technical prowess and, probably most importantly of all, the public perception of Apple handsets. This is where Samsung’s success really lies, they’ve managed to persuade consumers that there are alternatives to iOS, and that there are handsets on the Android platform which are far more desirable as the iPhone.

But what does the future hold for Samsung; can they continue this success into 2013? Well if the Galaxy S4 turns out to be as popular as the previous Galaxy phones, then other Android manufacturers are really going to have to pick up the pace if they want to keep up.

Do you think Samsung can reach over 50% market share sometime next year?

  • Max Luong

    Hope not. Go HTC! You can fight back!

    • MasterMuffin

      they can’t if they keep making phones with small batteries and only 16gb of memory with no sd card…

      • Rohan

        and an irremovable battery… -.-

        • MasterMuffin

          Double rainbow! Oh, I ment double comment >.< :D
          But yea, you're right

      • Rohan

        and an irremovable battery.. -.-

    • cycad007

      I’m with you on this, Max! IMHO, HTC is still a great company and I prefer watching them succeed than Samsung. However, they really need to listen more to their customers and not follow Apple’s design rules.

  • tmcr7

    Big YES. Samsung’s got all the market niches covered. From high end to entry-level Android.

  • sss

    880<770???where is sony?Your math teached by physical teacher?

    • Rohan

      Your English ‘teached’ by Spanish teacher? -.-

      • MasterMuffin

        Me english no bad

  • Jared Persinger

    I have a feeling that next year will be a year for both Motorola (since it is google owned) and Samsung (the make all around great phones)

  • I have a Samsung phone and am quite the Samsung fan admittedly, they have earned their crown.

    From personal experience (obv. subjective) there the “go to” brand for Android, trusted, ubiquitous and spend shedloads on advertising, these reasons and far more make it unlikely they’ll be unseated any time soon, although for the sake of the ecosystem I hope their are big challengers next year.

    50% market share would be a tragedy I’m tempted to say but the ball is now in the others court and if they blow it they have no one else to blame but themselves.