Samsung targets Coca-Cola, Pepsi, and FedEx with customized phones

by: James Paguyo IIINovember 26, 2013

coca cola pepsi Sean Loyless

Samsung is reportedly going after big corporate clients with customized phones, in a bid to secure new revenue sources.

Facing the inevitable saturation of developed markets and fierce price-based competition from smaller players in emerging markets, the Korean giant is looking towards business-to-business (B2B) deals as a source of growth for the coming years.

According to the Korea Times, Samsung wants to win the business of large multinational corporations such as Coca-Cola, Pepsi, or FedEx. To attract global players, Samsung is ready to develop devices that are customized for each partner.

“Simply put, delivery systems in those companies could be effectively controlled by our customized devices,” stated an unnamed Samsung official to the Korea Times. Personnel could use Samsung solutions to check inventories and schedules or to log in to secure corporate networks.

In a bid to make its Android devices more attractive to companies, Samsung has been rolling out its Knox security suite to its high-end smartphones and tablets. Knox provides a secure environment that companies can use to give employees access to sensitive resources, without having to issue new devices.

For Samsung, devices are likely just a stepping stone to the very lucrative mobile device management. “Selling just smartphones and tablets can’t guarantee margin sustainability. The B2B business will give us a good chance to get into mobile device management” said the company executive.

Samsung’s move comes as more big companies are abandoning BlackBerry solutions, longtime a staple of the enterprise world. The Canadian company’s future is uncertain, prompting corporate clients to look for alternatives. Samsung is competing here with Apple, who has a solid foothold in enterprise already, and to a lesser extent, with Microsoft.

  • MasterMuffin

    Little off-topic: what I don’t understand is why Knox is a forced feature? I think it should be an optional add-on…

    • Ivan Myring

      Well, there are two parts to Knox. The actual business focused security thing which is optional, and a part of the kernel that flags up unofficial firmware installation, and voids warranties. The security thing is fair enough, but the other part is basically just greed (and is only really for the US market, as in the UK it doesn’t void your hardware warranty)

      • MasterMuffin

        I’m just annoyed because what I have understood is it makes rooting harder (?)

        • nebsif

          Only if you care about tripping KNOX, otherwise its same old no brainer Odin root, I even find it funny that its easier than rooting a nexus device trololo

          • MasterMuffin

            be prepared for hate :D

          • chris

            Rooting will void your phone’s warranty. So if any damages occur and you want to get it repaired, you will have to pay for it.

          • MasterMuffin

            false, not in EU

  • Johnny B Goode

    Samsung has a good Marketing policy :D I vote for Samsung Coca Cola ;)

    • chris

      same here!

  • Johnny B Goode

    Guess Who are the first Commentators? :D

  • Anon

    They should target the hand held scanners that all three of those use, cause i know personally that they’re all based on a severely dated windows mobile 6…

  • Tahir Mushtaq
  • jeff

    Cocacola and Samsung is a marriage made in heaven!

    • chris


  • Shark Bait

    jumping right on top of blackberrys dead body. Classy Samsung!

    • Jesus

      That’s business.