Hardcore gamers are most likely aware that this year’s Electronic Entertainment Expo, or E3, takes place in Las Vegas this week, therefore we’re being bombarded with gaming-related news from left and right. In fact, Samsung decided it’s time to become a “major force in the video game industry” and released a press release to announce its Samsung Cloud Gaming project developed in partnership with Gaikai.
Before you ask, Samsung Cloud Gaming will be available only to 2012 Samsung LED 7000 series Smart TV owners, although I wouldn’t be surprised to see the South Korean company adapt it for other devices and even Android use at some point in the future. Gaming, or better said mobile gaming, has become a major element of our lives, as better and better games are available on smartphones and tablets, whether they’re running Android, iOS, Windows Phone or any other mobile platform.
Moreover, Sony announced that its ready to expand its PlayStation Mobile environment to include Android devices made by other companies – HTC has been invited to join in so far – so we shouldn’t be surprised to see Samsung make some sort of gaming-related play in the mobile business as well.
In the meantime, the Samsung Cloud Gaming service will be exclusively available to Smart TV owners in the U.S., who will have access to a variety of “family-friendly and AAA video games” directly on their Smart TVs:
Samsung Cloud Gaming gives Smart TV users instant access to some of the video game industry’s biggest titles, without any need to download, install or patch/update games. In under a minute, consumers can find and start playing some of the most popular game titles on the market.
Beta testing is expected to start soon, so if you own a compatible Smart TV, you can definitely give the new gaming service a try. What’s interesting is that Smart TV buyers will be able to try the games available via the Cloud Gaming that’s going to be found inside Samsung’s Smart Hub, and only purchase those titles that they end up getting addicted to.
But how will one play those games? We have no idea yet, although the company did say that Samsung Cloud Gaming “with gamepad support” will be demoed at E3. Should we understand that Smart TV owners will have to buy a special gadget to pair it with their TVs in order to play games? Or will current Samsung smart devices, including smartphones and tablets be able to act as gaming controllers at some point in the future?
SAMSUNG Set to Become a Major Force in the Video Game Industry
New ”Samsung Cloud Gaming” service to instantly stream state-of-the-art console quality games directly to consumers on 2012 Samsung Smart TVs
LOS ANGELES – June 5, 2012 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, revealed today its cloud-based gaming service: “Samsung Cloud Gaming”. Samsung Cloud Gaming, developed in partnership with Gaikai, a leading cloud-based video game platform provider, will stream a mix of family-friendly and AAA video games directly to owners of 2012 Samsung LED 7000 series and up Smart TVs in the U.S.
“Samsung is excited to deliver this revolutionary gaming experience that takes advantage of all the benefits of cloud-computing, all on the central screen of the home—Samsung Smart TV,” said Kyung-shik Lee, Vice President, Visual Display Business at Samsung Electronics. “With Samsung Cloud Gaming, Samsung’s leadership in Smart Content and commitment to providing consumers with an innovative Home Entertainment experience is evident.
“We could not be more thrilled to be working with Samsung, the world’s leader in consumer electronics,” said David Perry, CEO of Gaikai Inc. “Samsung Cloud Gaming will greatly expand the reach of the best games our industry can provide, then make them just as accessible as movies, TV shows and music.”
Samsung will soon begin accepting sign-ups for the Beta Test of its Cloud Gaming service on Smart TVs in the United States.
Cloud-based gaming provides consumers with access to high-performance games on Samsung Smart TVs without the need or challenge of using a console or additional devices. This service will demonstrate how the concept of “Smart TV’s” becomes smarter as Samsung enables incredible new capabilities like this. Consumers who own a 2012 Samsung LED 7000 series and up with a good Internet connection will have access to “Samsung Cloud Gaming” directly through Samsung’s Smart Hub. Consumers will be able to try the games for free and only pay for games they fall in love with, making it the most gamer-friendly service possible.
Gaikai will showcase Samsung Cloud Gaming with gamepad support running on Samsung Smart TV’s at E3 2012 in Los Angeles.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.
Gaikai is the world’s first interactive cloud platform that provides its partners with the ability to deliver state-of-the-art video game and software application experiences instantly to any Internet-connected device. Gaikai’s offers its global cloud streaming network as a fully managed service and is live in 88 countries with top-tier partners. Gaikai’s robust service layer is specifically designed to allow Gaikai’s partners to grow their online and offline revenues by improving customer acquisition while extending their reach to new channels previously unavailable using physical media. Headquartered in Southern California, Gaikai is backed by Benchmark Capital, NEA, Rustic Canyon Partners, Limelight Networks and Intel Capital.
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This will run so slow on Samsung’s smart platform. I have yet to see a TV that can handle it. Maybe LG’s smart TV can, i’ll have to see.