CES is one of the largest tech events in the world, and many major players attend the event to show off existing products or announce new ones. CEO of Samsung, Kwon Oh-hyun is making a point of not attending, however, apparently to prove that there is a ‘Chinese Wall' between Samsung's smartphone and component divisions. Maybe that requires a little more explanation.
First, let's remember that in addition to its own devices, Samsung creates components for a lot of other manufacturers, including Apple. This has led Apple to complain that classified details are being shared between different divisions, allowing Samsung to either copy features from Apple devices, or beat them to the punch. Samsung has denied this, of course, and now it seems that the company's CEO has decided to put his money where his mouth is.
You may be wondering how missing out on one of the most important tech trade shows in the world will help prove that point, and you're not alone. We find ourselves wondering the same thing. Samsung spokesman Song Cheol-gyu would neither confirm nor deny whether this is indeed the CEO's plan.
It is important to note, however, that just because Kwon Oh-Hyun might not be attending CES, it doesn't mean that Samsung won't be there. According to the Korea Times, a high-ranking Samsung executive says that “The CEO’s absence for the exhibition means the company’s consumer electronics division chief Yoon Boo-keun will be there to hold a press conference on Kwon’s behalf for the South Korean media for next year’s business targets and details.”
Do you think Samsung needs to go so far to prove that there is no sharing of confidential information between its component and smartphone divisions? Or is Samsung overreacting to Apple's complaints?