Samsung asking Apple users to “Wake Up?” [Updated – No it doesn’t, it’s poor RIM]

by: Ankit BanerjeeApril 27, 2012

Over the past year or so, we’ve seen a fierce legal war unfolding in the tech world, with the first to draw the sword usually being the Cupertino-based maker of the iPhone and the iPad. While Samsung didn’t hesitate to answer with its own legal salvos against Apple, the Koreans used a slightly different approach in their confrontation with arch-frenemy Apple.

We’ve seen how Samsung started selling the Galaxy S2 for only $2 in Australia, just when the iPhone 4S was released, and ridiculing the Apple faithful in a series of high-profile commercials. More recently, in a teaser video for the eagerly-anticipated Galaxy S3, Samsung makes a not-so-subtle reference to Apple fanatics, one that involves sheep.

Going a step further, Samsung apparently recruited the marketing agency Tongue, to conduct an “unbranded” protest outside the Apple Store in Sydney. A bunch of people dressed in black arrived in a black bus branded with the “WAKE UP” slogan. The “flash mobbers” then lined up in front of the local Apple Store, holding up banners that said “WAKE UP,” and chanting, you guessed it, “WAKE UP!” The agency also registered the website , which displays a timer that will reach zero in about 9 days, which could be the expected release date of the Galaxy S3 in Australia.

A Youtube video blogger, Nate “Blunty” Burr was co-incidentally (and conveniently) visiting the Apple Store at the time and was able to capture the following video.

Funnily, Samsung’s stunt was not the first protest that particular Apple Store has faced this week, with Greenpeace holding a protest aiming to pressure Apple into using renewable sources to power its cloud computing infrastructure. Some have speculated that the “Wake Up” campaign could be a continuation of this protest, with the black theme symbolizing oil. Along those lines, the countdown could be the product launch of a solar energy company.

We’ll just have to wait and see what happens when the countdown reaches zero.

[Updated] Samsung denied its involvement in the stunt/protest, according to Slashgear: ”Samsung Electronics Australia has nothing to do with the ‘Wake-Up Campaign”. The plot thickens…

[Update 2] After some bloggers unveiled ties between the campaign and RIM, the struggling maker of the Blackberry came clean and admitted that it is behind this backfiring publicity stunt.

  • Oliver Petruzel

    “Funnily…”? :P

    • WestIndiesKING

      its an adverb as weird as it sounds. look it up

  • Way Down Yander

    And so it begins….

  • Cole Raney

    Well Samsung, I have woken up. I did before this campaign. Now just hurry up and release the galaxy S3 in the US.

    • donttrollmepeople

      6:00:09:33 and counting.

    • Lovemedear

      i’m waiting as well.

  • 8PAQ

    I can’t decide it that was pathetic or desperate or both. Stick to what do you best Samsung: slavishly copy Apple at every turn.

    • Danielsbc

      Bitter much? Feel attacked…? :-)

    • Darkangels6sic6

      Yup. that is why the very desing of the iphone is something lg and samsung had first. that is why they use samsung parts like the cpu and chipsets even some things in their macbooks and what not. Thats why apple always has to buy or steel an idea and then claim its their own new invention. Thats how samsung is copying apple right?

    • martin

      Who do you think makes that awsome screen apple is braging about… SAMSUNG

    • 123abc

      lmaooo, you do realize iphones have not introduced anything new to phones in ages, right??

      Just because iPhone users got new features does not mean those features were new to the rest of the world. Apple is now just trying to catch up.

      Oh and you do know that Apple needs Samsung in order to produce their devices, right??? lol

  • WestIndiesKING
  • Mamoon Noorestani

    Samsung is the BEST!!!!!!! Apple SUCKS. lol

    • dtv

      Actually Samsung a bunch of no good copycats that need a good beatdown!

      • Jaonea

        name me 1 thing apple actually invented over the years just one…

        • Correct, they won’t be able to. All apple people talk about is sales, but never mention how silly they are for buying the same device over and over and over again. Sad. But they DO need to wake up.

      • Darkangels6sic6

        BWAHAHAHAHAH!!!! Thats why Apple is made of Samsung and others right?

      • Lovemedear

        isheep give me a proof. damn isheeppppp. that’s why your mom is a bitch?

      • The Retina display and CPU in the iPad 3 are made by Samsung.. OWNED!

  • donttrollmepeople

    that has to be the funniest thing i have seen in a while. funny that someone wasted that money to hire those peeps. funny that it happened at all. or funny because it is so true. i dunno which one it is.. .but i laughed my ‘a’ off.

  • Terrence Greene

    Its about to go down….

  • vincento

    Can’t we all just be friends? :)

    • Darkangels6sic6

      Not all untill some from all sides get their heads out of their butts :) Ill be your friend though :)

  • DavidSBarney
  • dtv

    Samsung products suck

    • Darkangels6sic6


    • Lovemedear

      i like samsung. like i like suck pussy.

    • AppleFUD

      They must be better than apple crap since you are so distraught over them and feel the need to bash them whenever you can especially on an Android site — that’s just pathetic and shows just how little confidence you have in apple’s crap.

      If apple really made “the best” tech then you wouldn’t give a ____ about what anyone else had to say because you would know what is the best. However, it is impossible for apple to produce the best device as they are TOTALLY RELIANT on other companies, Samsung, to produce all their hardware as Apple is now just a glorified design & marketing company that writes buggy limited craptastic software.

      but you continue to rationalize your fanboyism. . .

  • Guest

    Which is more embarrassing to a company?

    1. We are being greatly outsold by another product, because it’s far better than ours.
    2. We are being greatly outsold by another product, because it’s far WORST than ours.

    Samsung is clearly admitting #2.

    If you really want to “wake up” the public… release a phone in 2012, that no other company will build until 2016. Why can only Apple do that?

    • Asdf

      Are you from the future? What are you talking about that isn’t going to be built until 2016?

    • Yeahme

      Do you sniff glue?

    • Darkangels6sic6

      Within your own opinion that all made plenty of sense until you contradicted yourself by saying why can only apple do that. They cant and thats why you said Samsung is admitting to number 2.

    • Lovemedear

      you are an isheep users. damn brainwash and no brain at all.

    • AppleFUD

      Where is this magical phone that no one can build for another 4 years?

      Please show us the device. . . . we are waiting!

  • Darkangels6sic6

    No matter who did it this is kinda funny. Lol. In general even if it was just a complete random group of people therer is definitely a point being made

  • They wont wake up….apple fanboys are as fanboys, as we android fans are…

  • Darkangels6sic6


  • Sheila Meh

    lol u just admitted you’re not the good ones.

  • its funny to see all the “apple fan boys” and “isheep” comments about apple users. hey you.. yea you, why dont you look in a mirror because you have become an android “fanboy” and “sheep” yourself. Competition is better for all, I for one love to see these companies go at it because it helps bring out better phones but I am not gonna back up either company unless one starts paying me. lol.