What can be more refreshing on a boring grim Wednesday morning than hearing about a report that once again confirms Apple’s diamond kingdom is being torn up piece by piece by Android? Nothing, absolutely nothing!
Especially when the report certifies Cupertino’s demise in both the smartphone and tablet universe. Ah, it’s like Christmas all over again!
But let’s not get ahead of ourselves and be serious for a minute (just one). The report we’re talking about is Brand Keys’ 2013 Consumer Loyalty Engagement Index, based on the feedback of 39,000 people residing in the United States.
Mind you, this is not only a highly reliable survey coming from a reputable consultancy firm with nine offices around the world and an impressive list of clients, but also one that traditionally went Apple’s way.
In fact, according to Robert Passikoff, the company’s president, “this is the first year that Samsung beat out Apple in smartphones.” Told you this is going to be fun, didn’t I?
Sammy apparently crushed Apple by a “significant difference”, even though Passikoff and Brand Keys haven’t released any exact numbers. It’s just getting better and better!
But wait, there’s more, because the survey didn’t only focus on smartphones. And, what do you know, Apple is no longer king in the tablet realm either. Amazon captured that crown, with Apple having to share the silver medal with Samsung. For shame, Tim Cook, for shame!
And while it’s not exactly our concern, we can’t help but gloat about Apple being unable to score even the supposedly easiest win of all – the laptops customer loyalty battle. Cupertino was in fact number one there, but it once again had to share the honor with the South Korean archrival. Ouch, that’s got to hurt!
Okay, we’ve had our share of fun and we’ve ripped on Apple enough, so let’s give credit where credit is due and see what other Android players have been ranked in the smartphone and tablet customer loyalty standings.
And the biggest shocker probably comes from the name of the smartphone bronze medalist – LG. Then again, the Optimus makers did snatch second place in the US phone market last December, so it all checks out, doesn’t it?
Sony follows in number four, tied with Nokia, while Motorola, HTC and BlackBerry wrap up the top eight. We’re a bit surprised to see Nokia ahead of Moto and HTC, but hey, you win some, you lose some.
As for the tablet classification, that has Barnes & Noble in third place, Acer, Lenovo and Toshiba tied in fourth, and then Google and Sony tied in fifth (or is it seven?). It’s weird to not see Asus there, but, as expected, most people think of the Nexus 7 as a Google-manufactured gadget.
All in all, it’s becoming more and more obvious we’re living in an Android world and anyone that doesn’t adapt will be crushed. Even you, Apple!