Samsung Apple

The Apple – Samsung war shows no real signs of slowing down. The two manufacturers are almost equal in terms of unit shipment share in Q4 2012, according to IDC’s Smart Connected Device Tracker.

In Q4, Apple has gained market share, getting to 20.3% unit shipment share (it was at 15.1% in Q3,) while Samsung reached 21.2% (very close to the 21.8% it had in Q3). In terms of revenue basis, Apple is leading, with 30.7% compared to Samsung’s 20.4%.

The two companies continue their domination of the global connected device market and they both have quite a few strengths working for them.

Samsung is expected to grow, considering its recent Galaxy S4 launch, which should give it a boost (and, believe it or not, the smartphone has already been cloned). The company has a large number of products on the market, both in the smartphone and tablet areas, and is an important player in the growth of Android tablet sales.

Apple, on the other hand, has always had a strong following of very faithful users, very distinctive products and can always bounce back, like it did with the iPhone 5 and iPad Mini (IDC says the recent success is owed to this combination). Near future results depend, though, on the way the company will follow up on these products.

Getting back to the Smart Device Tracker, it must be said that it measures total market size for combined shipments of personal computers including notebooks and desktops, smartphones and tablets and can be a pretty interesting indicator of the way things stand on a general level.

One interesting prediction says that tablet shipments will surpass desktop PC shipments this year and portable PCs next year (see image below). Furthermore, the tablet market is expected to get to a new high, no less than 190 million units, or up 48.7%, as part of its ongoing growth in the next few years.

idc smart connected devices forecast q4 2012

Another interesting prediction is the one pertaining to smartphones. IDC says that the smartphone market’s growth will be 27.2%, reaching 918.5 million units. IDC had already predicted that smartphones will outsell feature phones this year, which sounded pretty obvious to me.

What do you think of these figures? Who do you think will win the war?

Bogdan Bele
Bogdan is a tech writer and blogger, passionate about everything mobile in general and Android in particular. When he's not writing about technology or playing with various gadgets (which he's doing most of the time), he enjoys listening to a lot of music and reading.
  • Jusephe

    Apple will soon overtake sanasung.

  • Tony NoName

    SAMSUNG leads Smartphone Sales in both China and India. They lead phone sales here in America until last Quarter of 2012. Only barely losing on Smartphones alone now the only phones shipped into this market. Even with no Bada devices shipped here, they intend to start shipping low and mid range Tizen smartphones this year here. Along with their market leading Android devices and Windows Smartphones. Last year they shipped near 40% less feature phones and over a 140% more Smartphones. Out selling Apple on Smartphones alone by over 83 Million Globally… and that means they beat Apple by over 35% in Annual Smartphone Sales!

    Here’s another little shocker for Apple fans. Android Smartphones/Tablets will break 1 Billion Device Activations (meaning sell through’s to consumers) between June and August. But here’s the kicker…. that doesn’t include any devices (like those Chinese Android USB Modular Google TV/PC’s on ebay, most all devices sold in China, a whole slew of Android installed tablets from India and China nor Mod installs either. Plus don’t forget…. NO AMAZON or Barnes and Noble Tablets as well!

    Now here’s the Topper…. Android installs on smartphones in China are set to exceed the entire population of the US…. including women, children and illegal aliens! ;-P … can read about the incredible growth rate of smartphones in China here: