Yesterday, we reported on LG’s plans to begin mass producing sixth-generation OLED panels. The South Korean manufacturer is said to be aiming supply these before the end of the year as it takes on market leader Samsung. Samsung, however, appears to have bigger goals, as it’s reported that the company will soon start producing seventh-generation OLED panels.

The new arrives from The Investor, quoting an industry analyst who predicts that production of the panels could start as early as Q2, 2018. “Its smaller rivals will be catching up with Samsung in production volume of sixth-generation OLED panels in the coming years. Samsung is likely to turn its eyes to the larger seventh-generation OLED panels for better productivity,” said CEO of display research firm UBI Research, Yi Choong-hoon, in a recent report.

Apparently, Samsung might already have the capabilities to set up production as it has previously produced eighth-generation OLED panels for TVs. These could be reused to aid the production of the new panels, Yi claims.

See also:

Samsung Galaxy S8 and Galaxy S8 Plus review: Almost to Infinity

April 18, 2017

Though the generational difference between these panels might not amount to much in terms of consumer benefit (think, something like the difference between the displays of the Galaxy S6 Edge and Galaxy S7 Edge), the implications of Samsung establishing itself as the front-runner in 7th gen OLED production are significant.

Samsung Display, the Samsung Electronics division dedicated to the production of these panels, is said to account for “95 percent” of the OLED market for smartphones. Maintaining this, if demand for such displays continues to increase as is predicted, could prove incredibly lucrative for the company. Samsung is also expected to be the major supplier of the OLED panels for a rumored Apple device to appear later this year.

Samsung is putting itself in a strong position as a supplier of what is anticipated to become the dominant smartphone display tech by 2020.

Scott Adam Gordon
Scott Adam Gordon is a European correspondent for Android Authority. Originally from the UK, Scott has been tinkering with Android phones since 2011 and writing about them full-time since 2014. He now lives in Berlin with three roommates he never sees. Befriend him on Twitter and Google+ at the links.
  • Daggett Beaver |dBz| ✓ᵛᵉʳᶦᶠᶦᵉᵈ

    A Samsung display makes the idea of an iPhone that much more appealing. If the Note 8 sucks, I may get an iPhone and learn to live without an S Pen.

    • Phillip

      so first off why would the Galaxy Note 8 suck and what would make the iPhone appealing just because it has OLED panels to make you want to jump ship

      • Daggett Beaver |dBz| ✓ᵛᵉʳᶦᶠᶦᵉᵈ

        I’m not expecting the Note 8 to suck. I’m just saying if it DOES for some odd reason, then I’d consider the iPhone.

        The iPhone is a great phone, IMO. What I don’t like enough about it is the display. A QHD AMOLED display on an iPhone would solve that problem.

        As much as I have been a solid Android user since the G1, Google has been screwing up everything it has touched for the last year or so. Maybe it’s time to consider dropping Android and go for iOS.

        • Happy

          QHD on an iPhone??? Not before 2019. They are not going to jeopardise their margins for your pleasure.

  • So, what does it mean, do not buy the S8/+ for ~$1000s?

    • Phillip

      my s8 plus is 830 with 100 off at best buy

      • Samsung tech is enticing, really enticing.

      • Happy

        That’s the social price for poor US residents. In Europe we pay 900 Euro (~$1000) with no amount off.

        • Phillip

          Don’t Hate the player hate the game

  • Kevin Davis

    This fall should be great with the Note8, iphone 8, and Pixel 2’s. Bring them on.

    • Daggett Beaver |dBz| ✓ᵛᵉʳᶦᶠᶦᵉᵈ

      I can’t wait for the Bezel 2. Google is so terrible at everything, I’m sure the jokes will just write themselves.

      • Happy

        They might team up with Blackberry for the development and make half of the phone physical keyboard. VR will be awesome … on the left eye.

        • Daggett Beaver |dBz| ✓ᵛᵉʳᶦᶠᶦᵉᵈ

          Sounds like something so stupid Google would do it.

    • Happy

      With the suspected delays iPhone 8 might not come this fall.