Rumored Xbox TV could compete with Google and Apple TV devices

by: Nicholas MooreNovember 24, 2012

Recent rumors suggest that Microsoft is looking to take on Google and Apple TV with a set top box of their own known as Xbox TV. Sources close to the company seem to believe that Xbox TV will be competitively priced, and will run on Windows 8.

Much like the Xbox Surface tablet, Microsoft has yet to confirm or deny any Xbox TV rumors. If Xbox TV can match the prices of Apple TV, and Google TV devices like Vizio’s Co-Star, then Microsoft will have a good chance of winning the battle for the living room.

Microsoft’s flagship console, the Xbox 360, already offers a wide variety of non gaming uses, such as streaming movies, music, live sports, and web browsing. It’s no secret that many Xbox 360 owners use their consoles as a dedicated Netflix box, and Microsoft could capitalize on this with Xbox TV.

The real question is whether or not consumers will flock to the Windows 8 powered set top box simply because of the Xbox branding. Image has long been a concern of Google TV, a platform that is still struggling to break-out in terms of sales. Apple has had a fair amount of success with its Apple TV largely because of Apple’s successful image, and has yet to heavily market the device.

If these rumors are to be believed, Xbox TV is set to launch late 2013, just in time for the holidays.

  • Gabiden

    What’s next?
    A Nintendo tv?

    • ijKS

      Nintendo doesn’t have their own OS. Well, they did but Google owns it now. It was only a matter of time for MS to join the smart TV sector with Win8 to rival Google’s Android and Apple’s iOS.

    • They should. lol But never will.

  • nkemp15

    Am I the only one who already gets more functionality out of his xbox than an apple tv? It already streams netflix and connects to my media

  • lsuj

    Another media center extender to compete with the echo would br great