Rumor: Asus and Acer are launching new Chromebooks in the second half of 2013

by: Adam KoueiderApril 29, 2013


According to the rumors, 2013 is the year Google focuses on the desktop. Although Chrome OS has been chugging along mildly, it has yet to set the world on fire. Some have claimed that it is just a little ahead of its times, while others say that it needs to merge with Android to gain mainstream notice (Google says this won’t be happening, at least not soon anyways).

According to upstream sources, Digitimes is reporting that Acer and Asustek definitely believe Chrome OS has a future and as such have planned Chromebooks for release in the second half of 2013. The publication also says that Google will be ramping up its advertising for Chrome OS at the same time.

Acer has already made a Chromebook, one that proved so popular that at one time it accounted for 5-10% of Acer’s American computer shipments. However, it appears that interest died down soon after, prompting Acer to reconsider its support of Chrome OS:

[quote qtext=”Acer used to ship 150,000-200,000 units of its existing US$199 11.6-inch Chromebook – which features a 1.1GHz Intel Celeron processor, a 320GB hard disc drive (HDD) and 100GB Google Drive cloud storage – monthly, but the volume dropped to only 20,000-30,000 units in January 2013, which prompted the vendor to halt related shipment plans for the second half of 2013″ qperson=”Digitimes” qsource=”” qposition=”center”]

Now however, Acer has changed its tune and is rumoured to be planning to release a new 11.6-inch Chromebook in July, specifically targeting students. Asustek, which hasn’t entered the Chrome OS market as of yet, is also gearing up to release its own Chromebook in the second half of the year, according to the same sources.

Prior Chromebook vendors Samsung, HP and Lenovo would also be releasing Chromebooks in the future:

[quote qtext=”Google is also cooperating with players including Samsung, Asustek, HP and Acer for Androidbooks. The sources believe that through the cooperation over both Chromebooks and Androidbooks, it will heap strong pressure on Microsoft, forcing the software giant to take a more cautious approach when making strategies for licensing fees or entering the hardware business.” qperson=”Digitimes” qsource=”” qposition=”center”]

Another detail worth noting is the mention of Androidbooks. The blogosphere has been set alight this week, after Intel confirmed that it is working on Intel-powered Android laptops, so this just adds another question into the debate.

Should you get a Chrome OS based device? Or are Android-based devices the better option? Let us know in the comments.

  • Ugo Marceau

    This is great ! I’ve been looking into buying one recently (getting tired of carrying my 2.5kg Acer laptop to school and back.), but I wasn’t really convinced by any so far (apart from the Pixel but waaay out of my price range).
    If everybody joins in the Chromebook goodness, there’ll be a lot more choice to be had and I’ll be happy.
    If any of you guys have bought a Chromebook in the 200-400€ price range and are happy about it, I’d be glad to hear your suggestions !

    • CAC1031

      I’m quite happy with my $250 Samsung ARM but I think I would jump at the option of having a bigger, better screen in a convertible form (now that Chrome OS supports touch). I, too, think having a range of choices will be awesome and it will bring a lot more people on board.

    • Adam Koueider

      Definitely recommend the Samsung Chromebook. I use it for uni, brilliant battery life and all my articles on Android Authority are written on it. One thing I’d note is to wait (if possible) for the 2nd half of the year as we should see the updated version of this and other chromebooks from other vendors

      • Ugo Marceau

        I’m looking for something a little larger that 11.6inches. The Pixel’s 12.9 inch screen seems better suited. I actually enjoy the 13 inch Macbook form factor but am not ready to shell out over 1000€ for something like that, same goes for the Pixel.

        • Adam Koueider

          Hmmm… HP also make a slightly larger chromebook. 14 inch I believe, although I have no personal experience with it, so I can’t comment on that. it’s cheap too, $300 USD if I remember correctly.

    • John Lahmeyer

      I bought an Acer C7 Chromebook a few days ago! I love this machine! I have been using Apple, Windows and Linux computers for many years. But I believe Google has a true winner with this idea. The funny thing about it is, the chromebook reminds me of a terminal my mom used at work many years ago. But of course 1000 times better then she used.

  • Ivan Myring

    Rather have an android book with multi window (or even without) as long as it had flash

    • Todd Adams

      Nothing is going to soon have flash. Flash is dead, dead, dead.

      • Ivan Myring

        *Ahem* HTC ONE, most rooted phones/tablets, Firefox beta

  • An Android notebook would be best. A 11.6″ Tegra 4 Asus Transformer would be killer.