You didn’t think that 4G LTE is big in the US alone, did you? As many Canadians will tell you, LTE is already quite popular north of the US border, with the country’s largest wireless carrier, Rogers, leading the way towards Long Term Evolution mass adoption.
According to a recent blog post on the official Rogers website, the carrier is looking to expand their 4G LTE coverage to a number of 35 markets by the end of 2012, although it was only one year ago when Canada’s first LTE network started functioning in Ottawa, back on July 7, 2011. Once this latest rollout is completed, more than 60% of Canadians will be granted access to the Rogers 4G LTE network.
Obviously, the expansion of Rogers’s LTE network comes at a cost. $2.2 billion dollars is the amount of money that Rogers has placed in “wireless capital investments” throughout 2011 and 2012. Quite an impressive sum, but we do expect the Canadian carrier to get back their investment from those hefty 4G LTE premiums. Carriers are not charity, nor they are social services, they are a business, and one of the most profitable ones around.
The Rogers LTE network is already available in Calgary, Halifax, Montreal and the surrounding area, Ottawa and surrounding area, St. John’s, Toronto and surrounding area, Vancouver and surrounding area.
Thankfully for LTE-adopters in Canada, Rogers will not stop here, as it’s looking to extend their 4G LTE coverage to the following markets by the end of 2012: Abbotsford, Ajax, Barrie, Burlington, Cambridge, Edmonton, Guelph, Hamilton, Kelowna, Kingston, Kitchener, London, Moncton, Niagara, Oakville, Oshawa, Pickering, Regina, Saskatoon, Sherbrooke, St. Catherines, Sudbury, Waterloo, Windsor, Winnipeg, Trois-Rivières, Quebec City, and Victoria.
Good news for anyone reading us?