Research in Motion, remember those guys? They’re hard at work on their next generation operating system, which they’re calling BlackBerry 10. Yesterday the company showed the world a sneak peak of what it’s going to look like, and we’ve got to admit, it does look rather interesting. It’s heavily inspired by Nokia’s MeeGo operating system, Microsoft’s Windows Phone operating system, and there’s even some hints of Android in there. But what about RIM’s ambitions? Thorsten Heins, RIM’s CEO, told the press:
“We have a clear shot at being the number three platform on the market.”
Who says that, seriously? Let’s take a look at the smartphone market as of Q2 2012. According to the bean counters at IDC, Android powered 68% of the phones that shipped that quarter. Apple’s iOS platform ran on 17%. Those two numbers add up to 85%, so setting your goal to become the “number three platform” means you’re targeting 15% of the market.
Does Thorsten think BlackBerry 10 can beat Windows Phone 8? Absolutely, but how hard is that? Again, looking back at Q2 2012, Nokia sold 4 million Lumias during that quarter. That’s barely more than a million units a month. Meanwhile, Samsung pushed 20 million Galaxy S III units into customers hands in 100 days. That comes out to 18 million units a quarter or 6 million units a month. That’s just one of the many Android models that they sell too!
Look, we want competition, because it makes the market better, but telling people you’re aiming for a bronze medal is like confessing that you’re not really serious about fighting the good fight. We’re incredibly eager to see what RIM has to announce in 2013, but at the same time we question if they have enough life left in them to live until the end of 2012.
What do you guys think?