RIM’s CEO says BlackBerry 10 will beat Windows Phone 8; Android and iOS are too tough to compete with

by: ŠtefanSeptember 26, 2012

Research in Motion, remember those guys? They’re hard at work on their next generation operating system, which they’re calling BlackBerry 10. Yesterday the company showed the world a sneak peak of what it’s going to look like, and we’ve got to admit, it does look rather interesting. It’s heavily inspired by Nokia’s MeeGo operating system, Microsoft’s Windows Phone operating system, and there’s even some hints of Android in there. But what about RIM’s ambitions? Thorsten Heins, RIM’s CEO, told the press:

“We have a clear shot at being the number three platform on the market.”

Who says that, seriously? Let’s take a look at the smartphone market as of Q2 2012. According to the bean counters at IDC, Android powered 68% of the phones that shipped that quarter. Apple’s iOS platform ran on 17%. Those two numbers add up to 85%, so setting your goal to become the “number three platform” means you’re targeting 15% of the market.

Does Thorsten think BlackBerry 10 can beat Windows Phone 8? Absolutely, but how hard is that? Again, looking back at Q2 2012, Nokia sold 4 million Lumias during that quarter. That’s barely more than a million units a month. Meanwhile, Samsung pushed 20 million Galaxy S III units into customers hands in 100 days. That comes out to 18 million units a quarter or 6 million units a month. That’s just one of the many Android models that they sell too!

Look, we want competition, because it makes the market better, but telling people you’re aiming for a bronze medal is like confessing that you’re not really serious about fighting the good fight. We’re incredibly eager to see what RIM has to announce in 2013, but at the same time we question if they have enough life left in them to live until the end of 2012.

What do you guys think?

  • Day dreaming!!

  • zenatic

    RIM will do it, cheers for blackberry 10

  • Scott Norcross

    I’ve never been a blackberry fan, but I want to try BB10 pretty badly. It looks very unique and polished. Hey, maybe they will have a shot after all.

  • bibleverse1

    Unless they have supercheap devices like android i dont see it happening.

  • Too little too late I think. BB was the enterprise solution but iOS and Android have pretty much stolen that away from them. Now comes Microsoft Windows Phone 8 and Windows 8 tablets and PC’s with all the enterprise manageability that brings which may even knock iOS and Android of their enterprise purches, because as we know, almost all back ends to the enterprise are Microsoft products. So you can bet your bottom dollar that the Microsoft’s new offerings will fit nicely into the GPO’s etc. that iOS and Android don’t do at the moment. So, unless BB make a huge consumer splash, I think they are doomed which is a shame.

  • RIM is dead, it’s a matter of time

  • IncCo

    I’ll admit that it looks interesting, but im very unsure if this will be enough. I guess we’ll see..

  • Milo

    The problem with having that many influences in 1 operating system is that you’re a jack of all trades and a master of none. It doesnt have the fluidity of meego, nor the raw power of android or the simplicity and elegance of windows phone. its a messy UI and looks very counter-intuitive

  • Drazhar

    Honestly looks pretty interesting actually.

  • Mamoon

    RIM doesn’t have a chance against Windows Phone 8. I don’t think RIM will even last until the end of 2013. lol

  • Loving it!!
    Maybe it won’t sell more than iOS and Android at launch but I’m sure that in a few months we’ll see it really close to Android.

    PS: It all depends on apps ecosystem and GOOD Marketing moves

    • FrazerMcIntosh

      Problem is, you can’t build an app ecosystem in a few months: the Android Market Play Store had a pitiful selection of apps at the start, and as a developer I see no reason to bother developing for a platform that may not even take off. Marketing will basically have to start from scratch, as BB10 is such a radical leap from previous version of their OS.

  • How many app developers will want to build software for a platform that aims for 15% market share?

  • The Common Man

    A Blackberry running Android is what we want. Not some “me too” solution that I’m sure security researchers are going to tear apart since it was rushed to market. Get a clue already.

  • Its Windows Phone mixed with Android, with really small app selectiona and ecosystem :/ It will do alright with business in coporations, but Consumer wise? not a chance.

  • Stian French

    Is that interviewer’s leg resting on the guy’s leg who is demoing BB 10? Look closely…

  • BBM

    Your 15% interpretation is wrong. That is saying that no market share gains can be had against Android or IOS. What RIM is conceding is that the Android/IOS lead is substantial and even if they gain share, they can only see a way to being number 3 in the near term.

  • Brian V Hunt

    RIM will make it to third place quickly and then move on up. RIM if can survive for the next few months is destined to make a come back.