Despite the fact that the US smartphone market is thickly populated by Android, Apple’s own iOS platform was able to regain some of its losses in the recently concluded quarter. Based on data collected by statistical firm Nielsen, the 44.5% of consumers who bought a smartphone between October and December chose an iPhone. Prior to the iPhone 4S launch in October, iPhone only had a ranking of 25.1%. Alarmingly, 57% purchased the iPhone 4S when it first came out in the market.
As of this writing, Android still holds the commanding lead over iOS, standing at 46.3% US smartphone users. According to Nielsen, iOS only earns about 30% of the market, which is equivalent to two-thirds of Android’s share.
Without a doubt, the immense boom of Apple sales in the recent months was because of the hyped up iPhone 4S; especially since this got a four-month early debut. In fact, Verizon Wireless was able to sell 4.2 million iPhones in Q4 of 2011. This number was double the amount of iPhone 4 sales from Q3.
Following Android and iOS is RIM’s BlackBerry, which sits quietly on the third spot with 14.9% market sales. Although it went through a slight decrease, Nielsen wasn’t able to give a differentiation on the different RIM smartphone versions. But it was only in August when BlackBerry was able to regain its competency with the release of BB7, Torch 9810, Bold 9900/9930 and Curve 96xx series.
It’s a slow start for Windows Mobile 5.x/6.x platform, with only 4.6% sales in the US smartphone market. However, it is important to remember that this is still Microsoft’s old smartphone platform. The newer Windows Phone 7 platform held a 1.3% standing, which is still behind HP’s webOS and Nokia’s Symbian.
Nevertheless, the number of people who are reverting to smartphone devices has increased over the past three months.
‘60% of those who said they got a new device within the last three months chose a smartphone over a feature phone,’ said Nielsen.