A new report released by Kantar Worldpanel provides us with a few interesting details regarding the global smartphone market, mainly on the topic of Android versus iOS. Let’s start in the US. In the three months ending January 2016, Android accounted for 56.4 percent of smartphone sales in the country, which is 1.8 percentage points less than the year before. Nevertheless, the most popular mobile operating system in the world is still number one, ahead of Apple’s iOS, which has a 42 percent market share — up 2.9 percentage points.

What’s also interesting is that the US smartphone market is dominated by three brands. Apple and Samsung have a combined market share of 70 percent, while the third biggest player — LG — accounts for an additional 11.1 percent of sales.

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February 2, 2017

The story over on the old continent is a little different. Android’s market share in Europe’s big five countries (EU5), which are Great Britain, Germany, France, Italy, and Spain, stands at 74.3 percent. This means that when compared with the same period a year ago, Android increased its market share by 1.4 percentage points. Apple, on the other hand, is lagging behind its biggest rival with a market share of 22.7 percent.

In the three months ending January 2017, Android had the most success in China. It accounted for 83.2 percent of smartphones sold, which is an increase of 9.3 percentage points. Huawei is currently the biggest player in the country (26.6 percent) followed by Apple (16.6 percent), and Xiaomi (14.5 percent) both of which continue to experience year-on-year declines because of increased competition from companies like OPPO and Vivo.

  • kamiller42

    Apple has no interest in conquering the world. They want to conquer the profit dollars.

    • Toukale

      And there is no competition on the profits end. It’s a great strategy for them, they can do just about anything and not have to worry about a monopoly charge coming their way, unless someone, somewhere can come up of a way to charge them on having a profit monopoly.

      • John Doe

        That’s a job for the US Gov and the IRS

    • mark

      To put it another way – it’s other companies that are interested in popularising and bringing technology to the masses. Apple is only interested in selling high profit margin (overpriced) devices to a minority, as always.

      Low profits with many companies are good for competition and consumers.

      • Toukale

        LMFAO!!! folks listen to mark, all those companies are non-profit, Google included. Google is so anti-profit they decided to discontinued the Nexus phones (pre-nexux 5) that was affordable and introduced two low cost Pixels to help the masses. Yep, for profits evil Apple needs to die /s..

  • bboyheat

    But Apple still has all of the money.

    • Toukale

      Which is the only they care about.

    • mark

      Apple has all of the Apple users’ money. Not something for users to brag about. The rest of the planet doesn’t care about Apple’s zunephone.

      We had the last ten years having people claim about how popular Apple will be – they don’t get to move the goalposts to something else, when that prediction fails.

  • Goblin Shark

    I wouldn’t pay any attention to figures from China. The Chinese discriminate against and punish anyone who buys non-Chinese products.

    • evcharger

      Yea, Apple had better bow out of China or else! Apple is a goner in China!!

  • Chad Paulsen

    in some areas through, iPhone users aren’t tht minority. I’m the only one where I work that uses an Android phone. literally, everywhere I look I see friggin iPhones.

    • coldspring22 .

      Yea it’s pretty shocking how many iphones 7 I see out there. Almost all iphone users I see are on iphone 7! I mean most of these folks were aware of the big change coming in iphone 8, and they still burned their money on soon to be completely obsolete iphone 7.