The real secrets behind Apple’s success

June 6, 2014

    Apple Patent rejected

    With the arrival of iOS 8 we’re seeing the usual level of mixed reactions. On the Apple fan side of the fence, there’s tons of positive remarks about how iOS 8 is a solid step in the right direction. For Android fans, it’s easy to point out that half the features that Apple introduced for iOS 8 have already existed either directly in Android or via 3rd party apps, skins and OEM customizations.

    As my colleague Simon Hill pointed out in a recent article, regardless of what side of the fence you are on, competition is a good thing in the long run. What’s frustrating, however, isn’t the fact that Apple copies Android from time to time. It’s arguably their attitude that Android fans (or just those that dislike Apple) really have a problem with.

    It’s not the copying. It is Apple’s attitude that most Android fans really have a problem with

    Part of Apple’s keynote was spent bashing Android, pointing out everything it is doing wrong from malware to fragmentation. Half of Apple’s time in court revolves around fighting Samsung and other Android OEMs for “copying” Apple patents. And then Apple reveals several new Android inspired features at WWDC and acts like they created something new and different.

    At least when Burger King copies its rival McDonalds with sandwiches like the Big King, they are big enough to playfully make fun of their own ‘copying’ and somewhat acknowledge their idea wouldn’t possible without the Big Mac.

    So why does Apple take this approach? Honestly, it’s just how their game is played. You want your loyal fans to feel that you have a superior product, one that’s well thought out, more secure and simply better. It’s part of why Apple is a success — they know how to sell themselves as the superior option.

    Of course, excellent marketing and PR are only two of the keys to Apple’s success. Let’s take a look at a few “secrets” to Apple’s success that go beyond just marketing. For those of us that know Apple well, these might be obvious points, but they are true nonetheless.

    Apple’s secret to success: Watching, waiting and carefully making your move.

    You think Apple just woke up one day and decided, “let’s make an MP3 player!” Obviously not. Before the iPod’s 2001 debut, Apple was working on a “digital hub” experience, basically creating software for the personal digital devices market (read: the early days of iTunes). By watching the product category, Apple soon realized that current devices were big, clunky and overall a pain in the ass to use. It is worth noting that it was Tony Fadell that helped push Apple to that realization.

    Apple wasn’t the first to build an MP3 player, but they were the first to make a memorable one

    Apple didn’t dive in with their own “me-too device”, though. Instead, Apple gathered up a team of engineers and they got to work. They bought the rights to the Toshiba disk drive and slowly but surely put together a product that contained cutting-edge components and (then..) killer aesthetics.

    Apple wasn’t the first to build an MP3 player, but they were the first to make a memorable one. If you ask average people about the first MP3 players, you’ll probably get an answer like “I believe it was the iPod”, or “I think there were a few little ones, but Apple was the first to build a good one’. No one knows or gives a damn about the Korean-made MPMan F10 or any of Rio’s very early MP3 players, because it’s not about being first — it’s about providing the most polished, enjoyable experience and making your consumers forget there were ever any other alternatives.

    Obviously software and hardware are two very different categories, but the strategy is the same. Apple can borrow Android, Windows Phone and Blackberry OS features until it turns blue in the face but Apple fans won’t know or care. It’s because Apple does more than simply take a feature verbatim, it adds several coats of polish.

    A watch and wait approach lets Apple learn from the mistakes of others, and allows Apple to deliver a polished product.

    Part of the magic of Android is that Google, OEMs and developers of the platform aren’t afraid to try new innovative features and ideas. Of course, many times these features end up feeling more like beta products upon first release. Not to knock Android, it’s just a fact of life. If you are the first to introduce a feature, you are learning on your feet and are bound to make at least a few mistakes along the way.

    Bottom-line, by taking a watch and wait approach Apple can learn from any potential mistakes made by its competition and deliver a finished product that arguably stands above anything that came before it.

    ios-8

    Apple’s secret to success: the careful curation of features and ideas

    Apple introduced a large number of features in iOS 8, but it wasn’t just about rushing out any idea that popped into their head. By taking the “watch and wait” approach mentioned above, Apple can see what features consumers care about the most and can then carefully select which features they want to borrow and “build upon”.

    So what do we mean by careful curation? Simply put, the features that Apple did choose to add to iOS 8 weren’t done at a whim, they were selected because Apple knew there would be real mainstream interest in them. Sure, HealthKit and HomeKit aren’t ultra mainstream ideas yet, but we’re heading in that direction.

    There’s a reason Apple hasn’t added features like NFC support to its hardware and software. Even though NFC could easily be integrated into Apple’s Passbook, NFC still remains a cool idea but one that has little mainstream appeal. Apple is very good about understanding what mainstream consumers want and then they deliver.

    giant-samsung-phone

    Apple’s secret to success: dog the competition’s innovations, until it’s your turn to play

    During the early days of 7-inch tablets, Steve Jobs make it clear that he thought this form factor was “dead on arrival”. He was certain 10-inches was the minimum size for good tablet apps. He was wrong, but the Apple faithful believed him and many of the most crazed fans had no trouble making fun of the “tiny tablets” on the Android side of the fence, while claiming the superiority of their iPads. And then the iPad Mini arrived, with it’s 7.9-inch display and suddenly the product category was cool.

    The same goes for phone screen sizes. While Apple has been fairly quiet about directly insulting Android phone sizes, there’s still this belief among most iPhone users that their 4-inch and smaller-sized devices are better and that the giant screens of Android devices are ridiculous.

    In order to maintain it's position as the premium, superior option, it's important that Apple dog the competition

    Yet if a series of rumors (including one from Foxconn) prove correct, Apple is getting ready to release 4.7 and 5.5-inch iPhones. And if this turns out true, we cant bet that many Apple fans will eat up these larger sizes happily.

    In order to maintain it’s position as the “premium, superior” option, it’s important that Apple dog the competition and make its users feel that these new hardware categories and/or software features are unneeded. That is, at least until Apple feels the features and/or products are worth re-branding with the Apple logo.

    Apple vs Android

    A strategy that works well

    Is Apple’s watch and wait approach a bad one? Obviously not. Apple has found tremendous success by creating maintsream products and introducing polished features that are as easy to use as possible. They’ve also been able to maintain the illusion of superiority by dogging the competition whenever possible.

    In reality, neither Android or iOS are superior options. They are for very different kinds of folks and both have their advantages and disadvantages. Those who want easy-to-use, polished features and hardware will likely prefer Apple. Those who want freedom and bleeding edge features will generally choose Android. Obviously there is some overlap here though, and Android itself has become much more polished and refined in recent years.

    Even as someone who isn’t so keen on Apple’s tactics, I have to admit they work well. All that really matters is that we know Apple isn’t the only option when it comes to an enjoyable smartphone experience. Different strokes for different folks, as they say.

     

    Comments

    • Nathan Borup

      Nice article @Andrew_Grush:disqus. I totally agree

      • Chris Cooper

        Apple is the gift that never stops giving (to Apple shareholders) because its the product that you never stop buying.

        • Nathan Borup

          I stopped buying it a long long time ago…

        • Drew Glenzer

          IDK, Most of the people that I know (and there are a few) which have gone to an iPhone from android have gone back when their contract renewed.

    • philnolan3d

      Remember that apple didn’t invent the ipod, they got it from a British guy, who they paid off a few years ago to keep him from suing.

      • John

        Yeah, right.

      • Lisandro O Oocks

        how do you know the British guy was not an invention from Apple in the future, who was sent back in time to invent the iPod?

        • MasterMuffin

          Plot twist o.O

        • philnolan3d

          Because I’m not an idiot.

          • n900mixalot

            Gotta admit that WAS funny.

          • mobilemann

            you clearly are in fact an idiot. Kane Kramer, a British inventor, developed and patent the idea of a portable, plastic digital music player in 1979. It was barely ripped off, or taken from anyone, beyond a patent that was truly ahead of it’s time, (which had expired already.)

    • Andreas
    • http://www.geek-news.net/ GeekNewsNet

      I think one of the best comments about Apple and its products and services I’ve ever heard; They won’t sell (or give) you something until they’ve convinced you you absolutely don’t need it. Then they make you think you must have it! Widgets, multi-tasking, advanced notifications, large screens you name! They convince the loyalists they don’t want it or need it, then through PR magic make them think they could have never lived without it.

      You see it time and time again when they add updates – all you hear is I could care less about those. Then months later it is all about wow I can’t live without my add feature here___!

      • Bryan Z

        Honestly as an entrepreneur and marketer thats one of the things I admire about apple the most. Surely if I wasn’t I would probably dislike their brand.

        • mobilemann

          what you don’t understand is people here are on a side. They root for a team. They are fans of the Android / Google brand, and to them, Apple is the opposing side. The Enemy. Not just another mobile computing platform. It’s annoying for us that have a foot in both pools, but it’s best just to ignore it.

          If an ad where apple says “we’re the best!” annoy’s them, they have other problems.

          • Bryan Z

            I couldn’t agree more, you should read some of my other comments here on this page.

    • Xuan Chew

      I am a Mac/iPad+HTC One user and frankly it’s not about being some crazy fanboy, when you know how to use it and actually use it you would fall in love with it. The user experience is something you can’t know till you actually use and experience it. They are a company that is not only decorating the spec sheet(which btw is the only thing almost everyone is comparing). There’s so many stereotypes on Apple products that builds up this hate on it, and those people are either the ones who never had the chance to use apple products or the ones who do not know how to. But of course it depends on what you need, hence just get what suits you best instead of hating one platform and another. :)

      • Rijoenpial

        People, I think, do not hate the software and hardware, but rather in my particular case, the sheer arrogance and hypocrisy of Apple… I have a very good reason for not using Macs: hardcore gaming and customization, Office, specific software that only works on Windows… I actually like the look of Yosemite and some of its sync features, but it is not for me because of the reasons presented… To each their own, of course… My beef is with the constant hypocrisy and belligerence from Apple that creates all this hate towards them… They dislike competition and in fact have tried to manipulate the market several times to do so, through litigation, bribery and trafficking of influence… For all this, is why Apple disgusts me and several others and it has nothing to do with their products… Of course, disdaining and then copying looks childish and hypocritical but, hey, it is working for them… Cheers

        • David Gabel

          Agreed. It’s their hypocrisy and arrogance that causes my disgust with them, not so much the product.

          • mobilemann

            would love to know what phone’s @disqus_jKEnzPI9pC:disqus and you use. Apple is far to aggressive with lawyers, but i could give a fuck about what they say about competitors. (they all say shit) What about samsung? (and i say this owning a note 3, gnex, and a gs3) They are far and away the best selling android OEM, almost the face of android, and that company has been convicted of bribery, corruption etc, the CEO was pardoned by the president.

            Now, i don’t care about most of that shit, which is why i buy a lot of their products, (that and they have the screen sizes i want, and i’m a battery / sd preferred kinda guy.

            • Bryan Z

              It’s also interesting to figure why fanboy get so emotional about defending certain brands and getting in a negative emotional state like feeling “disgusted” with a company. I mean I’ve been mad at my ISP when my internet speed slow but then I let it go..

            • David Gabel

              Now sure where you’re getting fanboy out of anything I posted but ok…

            • David Gabel

              Apple iPhone 1 and 2, Nexus S, GNex, GS4, HTC One M8, and Nexus 5 are what I’ve got. The N5 is my daily driver with the S4 and M8 as secondary for now.

            • mobilemann

              Ok, so how do you hate apple more than samsung, who’s CEO was convicted of bribery and corruption, and had to have a presidential pardon from South Korea?

              Seriously, apple were pretty big assholes with litigation, but they don’t touch MS in the 90s. They Don’t touch samsung currently. It’s because your view of the situation is to small, or it’s because you’re a brand fanboy.

            • David Gabel

              Brand famboy? please. If I was, I’d own nothing but one single brand. As you can see (or even comprehend) I own several and don’t go around touting how “x brand is superior nomatter what”. You merely asked what phones I ran and have the narrow mindedness to bash me as a person simply because of your dislike for Samsung.

            • mobilemann

              (android, google are both brands of a platform) The Vast majority of phones you have are samsung, which is why i gave you shit, you don’t see the hypocrisy, in calling a company disgusting ethically, while samsung’s past is far worse) Also, i use a note 3, and like you have owned a number (even more! (s2 gnex, s3) of samsung and apple products in the past.

              I just don’t really give a fuck about that stuff, and use what works well. Right now that’s an ipad and a note 3.

            • David Gabel

              I see. I don’t always get the emote behind the text. Sorry about that.

        • Guest123

          THIS !!

    • Peter Barnes

      Probably one of the best descriptions of Apple’s business strategy I have ever seen.

    • shin

      The biggest problem is the media, getting all excited every time apple does something new. The day, apple adds NFC it would make headlines. If it were anyone else, they would just say about time.

      • abazigal

        I think the issue here is that people forget Apple’s influence in whatever industry it decides to stick its finger into. For all the smartphones sporting NFC, technologies using NFC still hasn’t really taken off, and adoption is very uneven. Some people have pegged the blame on Apple, claiming that if Apple iPhones had included NFC, adoption and support would be much better.

        Another factor to consider is that Apple rarely ever does things for the sake of ticking off a checklist. If and when they do adopt NFC (after giving it a wide berth for so long), you can be sure that it is because they have something huge coming that possibly taps on NFC, like maybe their own mobile payment standards or technology.

        So in a sense, it’s not just what Apple does, but the rationale behind why Apple does things the way it does that gets people speculating.

      • rtechie

        I like how people talk about the Apple media hype like it’s somehow coincidental. Do you seriously think that Apple doesn’t gin that up? If you think about it a second, you’ll realize that lots of media people use Apple desktops, phones, and tablets. Do you think they all paid for those? Of maybe Apple gave lots of free or discounted hardware to media and ad companies that ended up favorable to their products.

        As for NFC, it hasn’t taken off in the USA because it’s primary function is as a security feature on credit cards. No new security features on credit cards have ever taken off in the USA because consumers already have fraud protection, and Visa, etc. profit off fraud, so ALL of the costs are pushed back to the retailers that have to upgrade ALL of their POS terminals which is a massive expense. And if you think about it it a minute, these systems can never really work unless Visa, etc. kills all the legacy systems that just require a CC number because attackers will obviously target the weakest vector.

    • Adriano Martins

      When Microsoft released Windows Phone 8.1 and copying many of Android functions, it was like: “Yeah we need to step up and reach the other sistems. We have our unique features, but we admit it is hard to make a practical and complete package of a sistem without this or that functionality, like the notification bar.”

      When Apple made their notification bar with iOS 7, they were like “OMG WE JUST MADE THE PORTABLE DEVICE EXPERIENCE SOOO MUCH BETTER IOS7 FTW APPLE IS THE BEST.”

      That is so annoying, seriously. I like the Apple products, but we have to admit that their attitude is so innapropriate.

      • Bryan Z

        I don’t get how people let other peoples behavior affect their emotions. I mean I just wouldn’t care matter of I don’t. It’s just business even if they said well Apple complains and sues when someone copies them and although that may be true it still doesn’t justify letting a person or company affect a person’s emotions and decisions.

        • Ivan Budiutama

          it’s more like a religion now, that’s the reason they (fanboys, especially apple fanboys) have their emotions affected, faith is one things but fanatics are a totally different story and fanboys are fanatics that’s why they are annoying.

        • paul cook

          thats because unlike you the world cares about having a job if apple sues you for copying you shoelace that puts the shoelace people out of business, its stealing and not paying for it, thats what gets us mad, and fake charts from years ago to make yourself look good or better.
          if you and i went into a store and we both took a candy bar and i told them you stole it, thats what its like.

          • Bryan Z

            Getting upset for what another company does or doesn’t do is a waste of time and energy it doesn’t matter however anyone tries to justify it. Unless it’s my company I could care less.

      • http://www.visiv.ca hunter2

        I think the attitude you see in “Apple users” is a made up strawman. The fact that you’re talking about Apple bragging about their notification shade in iOS7 (despite the fact that iOS had a notification shade for years prior) kind of shoes this.

        • smokebomb

          Apple did not have a notification shade until iOS 7. I know because I had to jailbreak and download a third party app to have one on my iPod touch all the way until I stopped buying them at gen 3. I’d still be buying iPods if Apple bothered to improve what made them famous in the first place: sound quality. iPod touch gen 1-3 NEVER did anything different except more storage, lighter, thinner, and slightly better battery life.

          • http://www.visiv.ca hunter2

            Apple did not have a notification shade until iOS 7

            You’re completely wrong. 3 seconds on Google would have shown you as much. Seriously, google “ios notification shade”. Every result on the first page will be referencing iOS 5 which actually debut the notification shade and not iOS 7 as you suggest.

          • Jim

            That’s wrong, iOS 5 introduced the notification pull down shade. But Apple did not act like they invented it as Apple-haters would like to believe. All platforms borrow features from each other. It took how many years for Google to get serious about Android’s UI lag and fix it with “project butter”?? That’s a “feature” iOS had since day one, buttery smooth UI interactions. Or Android’s new “find my phone” feature. Again, that was on iOS years earlier. Or how folders get created since Ice Cream Sandwich, that was an iOS 4 feature from earlier. Or a virtual keyboard. The first public versions of Android didn’t even have a virtual keyboard which iOS had from day one, how about that huge copied feature? I might be wrong, but I think the iPhone was the first smartphone ever to have a virtual keyboard designed for finger touch input. Android didn’t have this until 1.5 Cupcake. Only now with WP 8.1 does WP have a Siri type assistant named Cortana. They all play catchup with different features at different times and all borrow ideas from each other.

        • joser116

          “I think the attitude you see in “Apple users” is a made up strawman.”- He said Apple, not Apple users. This makes your entire comment false and/or irrelevant since your comment is based on you thinking he said Apple users.

          All Adriano did was make a mistake. Just switch iOS 7 with iOS 5 in his comment and his comment still stands.

          • Jim

            But I don’t recall Apple ever calling the notification pull down in iOS 5 “innovative”. They have to show off the new feature, but this idea that Apple gloats over features they copy from others, and call them innovative and act like they invented it, is something in Apple-hater’s imaginations for the most part. Apple shows off features with a smile on stage, which is what any company would do, but they don’t pretend features they copied are things they invented. They might talk up some of the more polished aspects of the copied feature, something they changed or added themselves, but I’m telling you, this idea that Apple blatantly pretends they invented copied or previously existing feature of other platforms is way overblown in the minds of Apple-haters / Android lovers, etc. Apple simply does not do that, it is the Apple haters which are claiming Apple does that and then getting angry about it. There may be a few incidence, but I’ve closely watched every WWDC and new product announcement since 2008 and most of the time, they are not doing this. I think fanDroids and Apple-haters are assuming in their minds that Apple fans believe a new copied feature was invented by Apple, and are then having these knee jerk reactions to that belief. They want to shake the Apple fan “BUT ANDROID ALREADY HAD THIS”…meanwhile the Apple fan will reply “SO WHAT, I LOVE APPLE HARDWARE AND ECOSYSTEM” or something similar. Many times, Apple fans are glad that a feature another platform had is finally on iOS. That’s what most of the applause is for, they are not all assuming Apple invented everything they see. Many times, the hardware can win too, it’s not only about the software folks…

      • Jim

        The problem is that Apple isn’t doing most of this innappropriate attitude. This is something that people who don’t like Apple are constantly imagining, and then getting upset about. For instance, there was a post on another tech blog where someone found a feature in an iOS 8 beta which allowed for the changing of system wide fonts. People got excited that this might actually be a feature in the final release, but can’t know for sure because Apple never mentioned this in the WWDC keynote or any documentation, it was discovered by a developer. One of the comments under the story was from an Apple-hater and he posted the following (paraphrased): “INNOVATION!! This has been on Android forever and now Apple has it and it’s soooo innovative, god they suck compared to Galaxy or Droid!!”

        There’s the problem…. Apple never spoke of this feature, never called it innovative, and it might never see the light of day as it might be only for developers during the beta releases. Yet people want to assume that anything Apple does, Apple pretends it to be innovation even if it’s copied from Android, and that is simply not true. Adding missing features or features another platform has is not a bad thing (Android didn’t start out with a virtual keyboard even!) and obviously they are going to talk about these new features in a positive way. How else? But at no point do I recall during the WWDC for iOS 8 that replaceable keyboards or widgets in the Today notification section, or extensions were “magical” or “innovative”. Apple simply did not call these features that. But they have to show them off with a smile.

    • mark

      Honestly anytime a apple article is on this website there is no journalistic integrity.
      This dude is just straight up bashing apple…
      He basically called apple consumers lapdogs and thats really not cool

      And I’m not some apple fanboy either . I use a nexus 4 as my daily driver
      I used to think of this website as a news source but now after all of those apple bashing I’m not sure …

      • MasterMuffin

        Different writers have different opinions or ways of covering the facts!

        • mark

          But he’s acting like there isn’t any android fanboys how act like die hard apple fanboys
          and also as a “journalist” you’re supposed to deliver unbiased news and Thats not what Andrew is doing

          • MasterMuffin

            Well he’s not writing about how Google keeps Android fans, but how Apple keeps their fans. Also I don’t see anything that’s not true here

          • andrew

            have you been to apple fansites (also known as apple worshipping sites)? i rest my case.

      • Bobby Wright

        Not bashing apple. He’s actually complementing them in a way.

        • Bryan Z

          Yeah seriously how is this guy bashing Apple? did you actually read the article? because even the second to last paragraph makes it clear his thoughts on both operating systems.

      • Potato

        It is called ANDROID Authority for a reason. Stop whining.

        • mark

          I’m whining because this is supposed to be a news site but the writer is biased
          Unless this is a blog ;p

          • Kapil

            Android central is actually more professional but I like Android Authority more because of it’s blog like community and some funny posts like this.

      • Adam Koueider

        I like Apple, I dislike the iPhone. There’s a difference. (And P.S. I am a writer at AA)

      • andrew

        try visiting sites like appleinsider then come back and tell me about journalistic integrity lol

    • Adir Feijo

      Very nice article Andrew.

    • MasterMuffin

      And as always, “good artists copy, great artists steal” :)

      • Bryan Z

        And as always, “good artists copy, great artists steal” <– :P lol

        • MasterMuffin

          This means thermonuclear war! >:|

          • Bryan Z

            LOL! I’ll be seeing you in court.

            • MasterMuffin

              Remember to bring 1 billion dollars with you!

            • http://www.rebelwithoutaclue.com/ Rebel without a Clue

              Hopefully MasterMuffin patented it and told the world he was first ;)

    • Fredrol

      I have had a Iphone4 and an ipod.. Iphone 4 was so boring, i sold it after 3 months after had it jailbroken and played with it 2 months. The ipod was just so friggin impossible to put music on.. I tried 5-6 times before i managed to get the playlists as i wanted. After some months, my computer crashed and i had to format the ipod because it didnt recognized my freshly installed windows.. Threw it in the toilet and flushed 5 times praying it would leave! :-P

      Android is the shit.. For me atleast! :-)

      • Tlm54

        It sounds like your iPod is the shit

    • David Gabel

      I agree and that is exactly my stance: it’s not the copying, it’s that Apple plays it up to make morons believe that Apple always does everything first before anyone else, and that because they’re first, that makes them the best when in reality it does not. If Apple didn’t pull that crap and was a decent company in regards to that snobbish attitude, I’d probably be more into Apple products than I am.

    • me

      Great read. This article articulated perfectly my recent thoughts about ios8.

      I imagine ios has benefited from the strong android competition but the way Apple dogs the competition wherever possible leaves a sour after-taste. However I understand the power of marketing and I do/stil will recommend
      iphones to friends and family but I imagine I won’t be purchasing one in the foreseeable future.

    • Stefan

      Well, I don’t buy Apple products because I consider them overpriced. At least were I live, for one Macbook – 2800 euro you could buy:
      a similar laptop (core i7, good graphics, etc) – 800 euros
      a Nexus 5 – 400 euros
      a Nexus 7 – 300 euros
      a Smart TV – 400 euros
      and a good gaming desktop(monitor included) – 1000 euros

      Also, their products aren’t that good. I have some friends that work in mobile development and use Apple products for IOS targeting. All of them had some problems. Macbooks had some serios issues with the graphics cards, iPads with the touch sensors, iMacs with the display. Their iPhones didn’t have major problems, except battery life. Of course, hardware problems are frequent among all manufacturers, but for me Apple products are not worth the price, or the hassle.

      • Michael Samsara

        Same in America re Apple’s overpriced items compared to the value an informed shopper who eschews them can get for their money.

        But, let us face the fact that what we are really talking about when it comes to Apple products – for the vast majority of those who are buying them – is more akin to a religious affiliation, than a practical matter of bang for your buck or even whether they are getting the best technology.

        People buy Apple not because it is necessarily the best – but because they have become comfortable with Apple and feel “safe”. Few people – in either the Apple or Android camps – truly have an understanding of the technical points of RAM, ROM or this that or the other specification. They text; run a few apps they find useful; make calls and if it does those things – it’s a good thing.

        The bottom line is that Apple makes a reliable product; they have no compunction about stealing anyone’s thunder they think they can steal and no hesitation about making claims to “discovering” things that they didn’t; will sue anyone that moves at the drop of a hat (more for the publicity’s sake these days I think than anything else) and at heart they are just as nasty as their former leader was while alive.

        It is a testament to human culpability, ingenuousness and lack of thinking that the majority of those who patronize them do.

        • http://www.visiv.ca hunter2

          You realize that when you attribute sales of Apple products to ignorance you sound more smug than even the most exaggerated stereotype of Apple users. I bought and returned 4 different Windows ultrabooks before purchasing a macbook. To say that Apple’s have no tangible qualities and the only reason people buy them is out of ignorance is equally ignorant. I spent at least a few days with each of those ultrabooks (the last two actually costing more than an Air) and in all cases their trackpads (a major point of contention for me) were a huge sticking point. Same with battery life; the Air is objectively better than almost everything else (and the few that beat it aren’t any cheaper).

          For every smug Apple users there now seem to be two Android users who are even more smug because they pretend they know more about the technical details – like the guy at my work, who even after me showing him how Apple’s new A7 beats the S800 and 801 in most tests still says his Note 3 has a better processor and people who think iPhone’s are fast simply don’t know anything about computers.

          • Michael Samsara

            One man’s “smug’ is another man’s prescient. If you really believe that Apple’s offerings represent value – despite the machinations of the company in terms of its marketing and corporate behavior – and are willing to put up with them – then, good for you – enjoy!

          • rtechie

            > trackpads (a major point of contention for me) were a huge sticking
            point. Same with battery life; the Air is objectively better than almost
            everything else (and the few that beat it aren’t any cheaper).

            No, the trackpads and battery life are objectively better. And most reviewers would agree with that. Apple has carefully tuned the OS, hardware, and drivers to make a very smooth trackpad experience that isn’t really rivaled by anything in the Windows world (The ASUS UX51 and HP Envy laptops have pretty good laptops).

            Likewise, due to careful tuning of the OS, the Macbook Air has better battery life (note that this is due to tricks like auto-dimming and CPU throttling, if you disable these features battery life drops).

            However, these might not be the most important features to you. For one thing, you might need or want software that doesn’t run on MacOS. You might want a better keyboard, which you can get from a trackpad. You might want a laptop for gaming, which means Windows and a better GPU. You might care about “CPU performance per $” more than other considerations. etc.

      • CTT

        I have no idea where you live, but there is not a single MacBook that is €2,800 unless you spec out the most expensive one. And comparing the price of the iPhone and iPad to Nexus devices is not fair game. Google sells at near cost. Compare it to the price of a Samsung GS5 or HTC One.

      • Damon Adrian

        mac is awesome.iphone sucks

    • lnfected

      But the truth is the mainstream does not watch WWDC keynotes. Some does not even know that Apple sues their competition a lot.

      Apple fans simple love Apple products because their actual products (software and hardware) are consistent, expensive and aesthetically more elegant thus more prestigious to be purchased from the society’s point of view. Apple also implements the copied features in a more friendly way

    • Bampunch

      So you mean to say really is that Apple users are gullible and stupid. Lets take Bluetooth. Apple BT is a fake and very limited. Yet practically no one among the fan boys will voice negative opinions in public. Among friends tho, majority wishes they can easily share files like Android. So to sum it up.. yeah, Apple.. and the American public are really really STUPID.

      • abazigal

        What’s wrong with Apple’s bluetooth? Compared to say, the majority of android smartphone which don’t even support bluetooth 4.0, and won’t be able to take advantage of say, iBeacon should it ever get widespread adoption?

    • Kapil

      I definitely like Apple but at times I feel an immense anger towards them. They recently decided to sell iPhone 4 for 15000rs(253$) in India. It’s daylight robbery. I feel sorry for people who bought the phone.

      • Bryan Z

        So you go from feeling anger to feeling sorry in a manner of minutes? …

        • Kapil

          No, I continue to feel anger for Apple while simultaneously feeling sorry for those who bought the phone. Now don’t say that it isn’t possible.

          • Bryan Z

            No it isn’t, but feeling anything for a company is a waste of time.

    • Bryan Z

      I couldn’t agree more specially on that last part. I own a nexus 5 and an iPhone 5S and they are so different I don’t think it’d be fair to compare them, They are made with different mindsets. As an Entrepreneur I like my iPhone better… as a tech enthusiast I like my Nexus better. Very well article unfortunately I think it’s delivered to the wrong audience, If this was published in a business/tech/marketing focused website a lot of more people would get (I’d say the same thing if it was published on macrumors.com)

    • mobilemann

      this site must be desperate for page clicks at this point.

      • Guest123

        And you always show up for anything related to apple…. hmm

        .

        .

        .

        Here fishy fishy. ..

        • sustain

          i agree seems like an apple fan to me

        • mobilemann

          ? I guess you don’t see me commenting on other posts because when I’m excited about the note 4, I’m not calling morons out, this may come as a shocker, but this site quite a bit more android friendly.

          People don’t make random shit up about Samsung here. They do that at idownloadblog and other apple fan sites. Its equally pathetic and I troll them for fun too.

    • abazigal

      You all speak as though the competition has never poked fun of Apple before. What about all those Samsung advertisements designed to ridicule and put down Apple products (and their users by extension)? Compared to them, I personally find Apple’s ridiculing more tastefully applied and done more for tongue-in-cheek, rather than out of sheer malice. I think the people here need to learn to take a joke better.

      • thartist

        SAMSUNG IS NOT GOOGLE. Stuff that into your brain.

        • abazigal

          No, but Samsung’s phones do run on Android (albeit a skinned version). Which then blurs the lines heavily as to who is responsible for what, and inexorably ties Google’s fate with the likes of Samsung, HTC and every other Smartphone OEM. You can’t scold one effectively without also tarring the other with the same brush. Just like how if Samsung does something great with their phones, Google usually deserves some of the credit as well.

          For instance, when users boast of how they have enjoyed Swype on their keyboards for many years now, what they are actually celebrating is the availability of a 3rd party app which is made possible because of Google’s open stance on permissions and inter-app operability. Just like how features like HTC sense and touchwiz are possible only because Google allows OEMs to skin their Android OS (for better and for worse).

          Google may not overtly come out and bash Apple, but they do so vicariously through their OEM providers.

          With Apple, there is no confusion or ambiguity – the hardware and software is all Apple. So the target is clear if you want someone to blame.

          • jake

            except you cant prove that google told their OEM’s to make fun of apple and he is right google is not samsung

          • Jaime Ramirez

            Please, Remember that Swype ‘by Nuance communications’ is a company (http://www.swype.com) and Gesture Typing is a way to type on a keyboard. Gesture typing was around before Swype, but never became noticed until Swype starting using it. Gesture typing was never patented by Swype, so it was open sourced. Apple could take that right now and it wouldn’t really be considered “stealing.” Also, how does Google ‘bash’ out through *THEIR* OEM providers? Last time I checked, Google didn’t own Samsung Electronics Co Ltd. Or HTC Corp. Just because they use Android, doesn’t mean they are part of Google. Let’s make a scenario. Apple could take Android as it’s open sourced. All they would need to produce a phone and sell it would be Google’s permission to sell an IPhone with Android on it. Would Apple then become part of Google? After all, it does use Android.

    • abazigal

      A fairly balanced (and somewhat unusual) article coming from Android Authority. I think this is really what people love and hate about Apple. They just insist on doing things their own way and really couldn’t care less about what the rest of the industry is doing (or at least, they give the impression that they don’t). The best part is, their own twists are usually better or more refined, though I admit this would not have been possible without early-adopters serving as test subjects.

      You see this in just about everything Apple does. People say Apple is doomed for not releasing a netbook, Apple announces the iPad instead. People mock iOS for blocking flash, Apple proceeds to do the same for the iPad as well, and for all the criticisms levelled at it, you can’t deny that this has indirectly led to a thriving 3rd party app market, and the proliferation of native apps optimised for touch and direct input, which just offer a better user experience overall compared to their web-based equivalents.

      The rest of the industry rallies behind micro-USB, Apple adopted the 30-pin connector for a good 10 years, before switching over to the lightning port. To haters, it’s a money grab by forcing people to overpay for expensive cables and adaptors. To supporters, they are getting a sleek, elegant and reversible charging cable which the rest of the industry will benefit from only in 2016 earliest.

      Apple has yet to adopt NFC, and there are signs that it never will, and may instead choose to push for their own payment standards incorporating bluetooth 4.0 (which to date, about 98% of android smartphones don’t support), Touch-ID, passbook and iBeacons. So the irony here is that it may not be Apple who is late to the NFC party, but the rest of the world who is late to the iBeacon party. It’s fun for something as deeply invested in the Apple ecosystem as myself, but I do understand how it can be irritating for everyone else who isn’t.

      As an all-in Apple device user, I love their vertical integration and I love how their tight control over hardware and software lets them implement features which the rest of the industry are struggling to figure out, like tight integration between iOS and OSX, ability to roll out system-wide updates and achieve majority adoption of major software updates within weeks, which in turn means the standardisation of unified, up-to-date APIs on most devices, and a clear, unified design language. I love how my iOS devices come with zero bloatware and how Apple basically just bypasses everyone when they need to get something done like issue a patch. Their small array of offerings means an ultra-wide selection of compatible accessories. Not forgetting their legendary customer support.

      In short, I admire how Apple refused to be bound by the rules governing the respective industries, and they even found ways to break those iron rules (remember the first iPhone?) and single-handedly changed whole markets as a result. I am using the past tense here because I am not really seeing that same “rebel” in Apple today. They still make excellent products (in my opinion), and in a sense, I am happy that they are actually taking the time to work on improving existing products rather than keep flitting to new categories like a butterfly with ADHD (and neglecting current offerings). Home automation, car dashboards and health aren’t something I am really interested in yet, but who knows, Apple may change all that once again. :)

      • Bryan Z

        I couldn’t agree more on such a valuable opinion but you know the best part and this the part most fanboys from both sides neglect to realize is that both Android and iOS , Google and Apple are amazing in their own way. There is no need to compare what they have in order to feel better about themselves.

      • aaloo

        Dude, this is the most coherent opinion I have ever read. Agree with you.

    • Dave Haynie

      Waiting and caution are not unique to Apple. And in fact, Apple has rushed things out… Apple’s maps, for example, shipped way before they were ready. But the bottom line is that Apple’s on top. They only make, so far, one new iPhone per year, that one model constitutes 15% of so of the world market for smartphones (well, along with last year’s model), and Apple’s also doing this at otherwise unheard of 40% profit margins. From up on top of their hill, it’s not hard to see every new direction as “down”. So they’re adding very safe features. It’s always safe to make things faster — Apple hasn’t always bumped CPU speed, but they consistently have about doubled GPU speed with each new iPhone. They don’t sell the iPhone on games, but it became the world’s top portable gaming platform back in the iPhone 3 days, thanks to the iPod Touch being the go-to product for kinds graduating from Gameboy.

      Anyway, they’re not about to gamble on the iPhone. So they are very definitely watching Android.. and sure, the other guys, but mostly Android, since Android is the only significant competition to date. Apple’s well versed in being this guy — they did it back in the 8-bit era..selling the same CPU as Commodore and Atari for 5x more money. They did it in the PC era, making about 5x as much profit on a Mac PC as HP or Dell is making on their typical consumer PC (yeah, the dynamics are a bit different on the high end). So there’s absolutely no reason to expect mobile to be different. The only real difference is that Apple’s got a larger chunk of that market than they did these others, once those markets stabilized. They have a formula, driven by very good marketing but also this whole “cult” thing. It’s marketing, sure, but it’s not something you can get just with marketing. They offer that exclusive club membership you get with any other luxury item: a BMW, a Porsche, a Louis Vuitton or Prada bag, a high end bottle of scotch or champagne, etc. Only it’s not SO overpriced that the average consumer can’t manage it. And Apple’s got it even better with mobile, since the real price of the item is hidden to many consumers — they buy subsidized products from telcos.

      Watch closely, and you’ll notice that Samsung’s not doing any more crazy experiments with their market-leading products, either. The Galaxy S, the Galaxy Tab, the Galaxy Note, all pretty predictable, nothing special in those products. But Samsung does their experimentation by making splinter products. The first Note was such a product… a little bit of a gamble, perhaps, but not so much… it was just a larger “S” with a pen. Panned by the press, it defined a new category of device. They have less successful products, the Galaxy Zoom, the Galaxy Mega, the Galaxy Active, etc. Along with a whole line of mid-range products… that’s how Samsung sold nearly 1/2 billion phones last year (not all smartphones, but still, that’s a lot of phones). But they’re doing the same kind of thing, only in-house: an experiment here and there, to see what’s actually going to work for the mainstream, and what’s remaining on the fringe.

      It’s also the case that anyone who’s not on the top of that hill is more likely to try something new. So it’s HTC trying to out-Apple Apple on case design. LG going for the still-higher-end screens, two generations beyond Apple’s low-by-modern-standards-resolution. Motorola making indestructible Kevlar phones (RAZR), or trying to think about other ways to use a phone (Moto X). These experiments don’t always work… and they can be costly. For example, Motorola had six RAZR models introduced in one year, between one iPhone and the next. We’ll see what happens under Lenovo… the experiment and Google weren’t enough for them, apparently.

    • Andrew Glushchenko

      Hey, calm down, guys. Let’s face it, Apple does a good job and makes good quality products. I use Android phone and iPad and want to buy me a Mac, just because it better suits my needs. I loved the iPhone 4, it was spme kind of revolutuion, but now iPhones aren’t really that good. That’s why i use Android on my phone .But it is not the point. The main thing is HOW MUCH DO YOU LIKE INTERACTING WITH YOUR DEVICE. Sorry for all caps, but i had to do it. I love my iPad, it is easy to use and doesn’t lag. I love the aluminum body, simple design. That’s all. I also like Xperia Z2, nothing can stop me from using two different OS devices( there’s Dropbox for all my needs. And it’s free). So it all comes down to the design and feelings. I prefer pair of Z2 and iPad, because there premium metrials and clean, good-looking interface.
      And the second thing I want to talk about is that all OSs are THE SAME. They look a bit differently, but look, all bells and whistles available on Android aren’t that useful after all. Clean-looking UI and no lags=key to succes and really good experience using your gadget. So please, stop hating on Apple or Google. They all try to convince you to buy their products, that’s what they do.
      And sorry for these emotions,

    • http://geekinkuwait.blogspot.com/ Abhishek Kumar

      Exactly. It is Apple’s attitude I (an Android fan) have a problem with, not with the fact that they are copying.

    • smokebomb

      “they know how to sell themselves as the superior option.”

      Aka astronomical marketing budgets. Apple has perfected marketing inferior products as superior products.

      • TechLvr

        Astronomical? Perhaps … but how does it compare to the Samsung marketing budget? Please use google.

        Joke.

    • jpd514

      The real secret behind Apple success is American protectionism and a bit of racism. If Samsung was American, Apple would not even be in the game anymore.

      That is the secret and that’s why they try to keep it secret.

    • http://zci.sf.net/ Zamroni

      Third party widgets will bring lags.

    • http://www.androprogrammer.com/ Wasim Memon

      Apple do more testing of new feature while Google is just in hurry to introduce new feature.
      they won’t test it on much device. other thing is that Google developer won’t stick to one pattern of designing like they have layout style from ginger bread to kitkat.
      kitkat is just early version of android but have many new features but to go ahead of apple they just pushed it into the market. in the market android’s different version out there but try to make single version i mean if kitkat is new or updated version then that must be in all device. you have to notice why people won’t update their smart phone. you have to give some tutorials to update them. if any other reason try to solve them rather then just updating your own app every week.

    • aaloo

      Apple definitely has a watchful waiting approach. They do it because they want all their products to be just as good. They don’t release a variant of iphone every 2 months like their competitors do with their flagship phones. Apple releases iPhones once a year and they are not going to experiment with half baked features. Only things that work and actually add value to the user experience and actually get used on a regular basis make the cut.

      Finger print sensors have been around for decades, but apple waited until the idea could be implemented seemlessly into the iphone to actually include it. They had the insight to buy that company while all the other phone manufacturers wouldn’t even listen to them. And the very next galaxy S has a finger print scanner, but instead of waiting and perfecting their scanner, samsung just slapped on the older swipe technology simply for the sake of putting it on the spec sheet.

      • TechLvr

        After all the cries of “Apple didn’t invent this” “Muggers will gut your fingers off” “My Motorola blah had this in 2001 – it’s nothing new” “It’s not secure” “It’s been hacked”. Samsung shamelessly follows suit with an inferior implementation – not debatable.

        Apple took an existing concept and executed it in their inimitable way – TouchID is EXCELLENT.

        I can’t wait to see how Apple will spin the need for larger screen sizes.

        I like Android only because it gives Apple competition.

        I don’t get hating/supporting multi-billion dollar corporations that DON’T CARE ABOUT YOU unless you have shares which I’m guessing 99.9999999999% of you don’t

    • K2

      To the author,

      Its not just apple fans, but android fans too mock big screen phones. Cant believe you dint know it.

      • K2

        For eg, a lot of android fans mocked LG’s 5.5 inch G3(which even i feel is too big for a phone) and sony’s xperia z ultra (which is too big for a phablet).

    • K2

      Granted this is android authority and you have to blindly defend andriod and its fans, but you dont have to resort to lies to do that. Be objective. Mock apple but dont mock people who choose its products. Fans of both sides deliberately mock each other. Doesnt mean, you have to resort to tactics like that. You are a journalist not an half informed commenter.

    • K2

      Most apple fans choose apple products because they are really good ( see for yourself if you dont believe me) and not because steve jobs said so. This is a myth deliberately perpetrated by some android fans (not all) to discredit apple devices.

    • K2

      Me….i am a fan of apple devices and android devices too esp the size and price options of it.

    • AdazeeI

      Samsung adds almost 20 new features to the s5 and everyone’s like “oh this is the s4s” and “more of the same by samesung”. But when apple adds a fingerprint scanner and a faster proccesor everyone’s like ” OMG THE TOTALLY NEW IPHONE SO MUCH INNOVATION! Give me a break…

      • K2

        Frankly the new iphone was mocked a lot on comment sections of many techblogs. But it sells well .The GS5 was mocked too, but it still sold well.

    • Corey Watford

      Very well written article

    • brian patrick Cork

      So… I agree with you that the author of the piece you have shared with me strives for objectivity. I have an intellectual understanding of why Appletakes other companies to court. I just don’t like anyone using the judicial system as a blunt-edged weapon. So, I appreciate Apple’s efforts as a shareholder, but resent the ponderousness of it all. Having said that, I’m not convinced that either Apple or Google (or Samsung) are genuinely pioneering new technology. I used “pioneering” because my fingers won’t let me tap “innovative” (rats!) again. All three companies acquire, borrow or utilize technology from other sources. Their “job” (what word would you use?) is to leverage technology in a meaningful way that makes it appealing and useful to improve our quality of life and productivity. So, I guess it comes down to competition or packaging and presentation. All three companies spend a lot of money on R&D. And, it seems analysts are judging companies by their R&D budgets. If you combined the R&D budgets of those three example companies you could probably run economy of Great Britain.

      There is a great deal of anticipation around the up-coming Apple iPhone 6. I’ve seen the working prototype and I want it more than I did the iPhone 5. In-fact, I use an iPhone 5C (my daughters have the 5S), and I’ve never really cared about it. The device works fine. As you know, I keep looking for someone else to come up with a device I like more. This includes HTC, LG,Samsung, etc. They make terrific hardware that is probably as good asApple’s. My ONLY issue with those devices is that Android does not work for me. Its my sensibilities. I want it to work; and badly. Its just not there, yet. However, I know that eventually the Android experience will be on-par withApple’s. And, the competition is terrific for consumers. Its also endlessly fascinating to me that the iPhone 6 will likely be a singular event that will push the planet off its axis. Its important for technology enthusiasts, shareholders, and people that care about how and why cultures work. A lot of people will buy the iPhone. It will generate record revenue for a company that sets the standard for profits (and margins). Its simply astonishing that a company of this vintage can raise its own bar again and again while setting the standard for best practices (or, perhaps that is precisely the point).

      Circling back to pioneering/ innovation/ experience… I’m going to use the iPhone 6 as an example for my entire email thus far. Lets focus on the screen. Apple is finally delivering a device with a larger screen – somethingAndroid users have had options for going on roughly three years. I know that Apple could have delivered a larger screen as well before now but had concerns about pixel density, screen quality, and how applications looked on the device. With Apple, form, function and appearance (the experience) drive decisions – not the opinion of analysts. Also, Apple is constantly refining its products and incrementally reducing the cost without dropping quality (the recent upgrades for the Macbook Air and iMac are good examples). And, this brings into sharp focus the vital difference between the three companies I’m referencing in this email… Apple is the only one of that group that combines hardware and software in their unique mobile devices (I’m not countingGoogle glass in this example; but then, I don’t know who manufactures that hardware, anyway). Google and Samsung have an uneasy alliance that benefits one another. Apple stands alone. And, maybe thats another reason why the Apple eco-system still feels “tighter” and has a more “finished” feel to it. It also makes it easier to identify with a company that brings the whole package to a market. Google is close (I thought (really believed) it might happen with the acquisition of Motorola – maybe it still will given all the IPGoogle stripped from it), and that will take me to the ASUS Chromebox, shortly. And, Samsung is working diligently on its own Operating System (“OS”). That is going to make things VERY interesting. Combine their breadth of quality products with an eco-system and… well, …wow…

      I talk about this stuff with people daily. Most throw the words Google, Gmailand Android about indiscriminately. They are the same (company/products), but different, right? I love Google. They frustrate me. I want the AndroidOperating System to be awesome. However, the fact is I am one of those people that will barely scratch the surface in terms of App usability (just like I am with Apple). In fact, other than texting, a flip-phone is probably better suited for me. So, when it comes to Google, I focus on Gmail, Google Drive, and related products. They really are “good enough”. My driving complaint with Gmail is I can’t use multiple email addresses and keep the emails separate like I can on Apple’s Mail or Outlook. Otherwise I would probably use it and do everything from the cloud. Mind you, it bugs me that I can’t use Apple’s iCloud version of Mail for other domain email- for example, brian@unsinkablebriancork.com – (that makes no sense to me at all other than realizing they don’t want you to use their mail on just any computing device). I REALLY wanted Outlook/ Office 365 to work. But, you can’t import contacts into it with contact images intact. That is jaw-dropping and a deal-killer. How is that possible in this digital age? By the way… Despite goofy stuff like that, the company I’m really watching is Microsoft. I respect the CEO, a lot. More on that later. Possibly over beers.

      I’ve just taken a pause, here, and am trying to come up with a reason for focusing on the three companies I have and just realized I’m at the risk of ending-up in a rabbit hole. Now I just had the comforting thought that I actually like and appreciate all three (really, four) of them (the companies). I value Google’s pioneering spirit; I appreciate the breadth, quality and visceral nature of Samsung products; and, I fervently love the Apple experience. Each company satisfies something in almost everyone. However, I have a feeling Microsoft and its evolving Windows is going to get cool (again). They are going to rise as a big turnaround story of relevance.

      In any event, I discussed my recent experience with the ASUS Chromeboxon Linkedin yesterday. I’ve cut-and-pasted below:

      “I remain an Apple loyalist if not evangelist. Earning the mantle of “Apple Fanboy” is no easy task. It means you are expert. And, being expert includes understanding other company’s products. So, I’m exploring the ASUS Chrome Box. This is a VERY inexpensive desktop computing device with a small footprint with an all-Google eco-system. I connected it to a dated HPmonitor with an HDMI cable and it fired up in roughly five seconds. It found my internet connection, bluetooth keyboard and mouse easily. I plugged-in my gmail information and I was set-up and in-motion. I recommend it. That said, I think the Apple experience remains superior.”

      There are several manufacturers of Chromebox. ASUS appears to have the best model. Samsung is getting involved. HP will. Dell did it with a very impressive fob-like device called WYSE Cloud Connect that is similar to theGoogle Chromecast, but gives you the same result as a Chromebook orChromebox. Just plug it into a monitor or TV via USB. Very cool. Possibly innovative if part of the definition is usability, mobility and possibly the word, practical.

      NOTE: I had a neighbor recently ask me what computer he should ship his daughter off to college with. I told him to purchase an HP Chromebook. She probably has a Gmail account and will use Google Docs for school work. Many/ most colleges leverage the Gmail platform. The Chromebook is sturdy and very inexpensive. Chrome as a browser and OS is fine. Its about a quarter the cost of a Macbook Air.

      I am constantly trying to use Ubuntu. I have an Ubuntu box. I have a Lenovo Yoga (stupid name, but terrific hardware), and a Samsung all-in-one desk top. I spend a great deal of time banging around on all of them. But, I always go back to Apple products because they “just work” for me. Some how that is Apple’s differentiator. Others will say its advertising and marketing. But, I do think its our native ability to recognize quality. AndApple has figured out how to make the experience simple and elegant. As soon as someone else – probably Google, Microsoft or Samsung – can match the experience, the devices will all play nice together and all we will care about is the color of the device. But, as I just finished that last sentence, I realized the same argument exists for automobiles. I drive a rigged-up Jeep Wrangler (because I’m a poser) and tell everyone that in Milton, “the Wrangler is the new Porsche”. I also drive a bad-ass Ram 1500 (“El Rojo Grande” to my Lacrosse players). And, we could compare and make the same argument for technology devices as we do for high-end (or, any-end) automobiles. It comes down to style, taste and expectations. There is not a lot difference between cars by class. It comes down to performance and taste.

      By the way… I add this with nothing but respect and admiration as my intention… The best strategy Google has deployed today is its mythology around recruiting people. They have created a desire for Google as a cultural phenomenon that is cult-like and unprecedented – creating a associative brand that is awe inspiring. Its cool to work at Google. Its hard to work, as in difficult, at Apple. Soon, its going to be important to work at Microsoft(maybe it always has been – Balmer was just a problem).

      More later.

    • jack

      The openness apple is giving out does not come with the cost that android gives you: malware

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