Qualcomm trash talks Nvidia [video]

February 6, 2013
15 87 23

qualcomm-nvidia

There are many rivalries in the tech industry; usually you’d probably be hearing about Apple vs someone, but not today. Today it’s the turn of Qualcomm to come out slinging, and it has something to say about Nvidia’s Tegra processors.

In the video, Qualcomm’s chief marketing officer, Anand Chandrasekher, is pretty blunt. He claims that Nvidia has been helped by its “perception” of superior graphics, but that Qualcomm beats them time and again on empirical evidence. He even goes so far as to say that Qualcomm’s new Snapdragon 800 “puts a new benchmark in place” when it comes to graphical performance. We’ll just have to wait and see.

Perhaps the most provocative line comes when he talks about Nvidia’s newest line-up of Tegra 4 processors.

“So, we clean Tegra 4s clock. There’s nothing in Tegra 4 that we looked at and that looks interesting. Tegra 4 frankly, looks a lot like what we already have in S4 Pro.”

Them’s fighting words, and I’m sure Nvidia won’t be happy about being publicly called out on under performing hardware. Especially as Qualcomm is stating that its old hardware already beats Nvidia’s newest offering.

Of course bold and provocative statements like this run risk of being totally caught out. You can be sure that Nvidia’s engineers are now furiously tinkering away to try and smash some benchmarks when the Tegra 4 becomes commercially available later this year.

No matter which side you’re on, you’ve got to love watching an intense rivalry unfold. Although graphics technology might not be as immediately exciting to watch as Muhammad Ali fighting Joe Frazier, there’s certainly no lack of passion.

 

Comments

  • Bilal Mahmood

    qualqomm are a bad company with poor performance
    they dont support the developer community at all because when people asked for armv6 omx libs they just ignored us thats why i will will always be with tegra

    • Elbert Jann Demasu-ay

      What the heck? Do you lived under a rock for so long or something? Qualcomm’s SoC’s are as open as gaping hole just like TI Omap’s are but sadly the latter is out of the question now so Qualcomm is the king of opensauces now :)

      And Google will prolly not gonna use Tegra chips anymore… for the time being

  • kascollet

    Fact is NVidia is really lagging in GPU performance as of today. The S4 Pro is actually much more powerful than every Tegra3 but we won’t know about next generation SoCs from NVidia & Qualcomm before several months. Hopefully, we’ll benefit from a true competition.

  • http://twitter.com/96Anon anon nona

    Samsung exynos 5 octa will smash them all.

    • http://www.facebook.com/Melad360 Melad Khajepour

      How? The exynos 5 octa is 2 quad core chips, a performance a15 chip and a power saving a7 chip, not all 8 cores are on at the same time you know.

      • MasterMuffin

        We know but it will still

        • cycad007

          Let’s all see the benchmarks before we pass judgement.

          • MasterMuffin

            Benchmarks show the optimization rather than the performance

          • http://www.facebook.com/Melad360 Melad Khajepour

            True, and also for the software, like 4.2 sucks in quadrant

          • MasterMuffin

            Yep, nexus 4 and 10 get bad results from benchmarks

          • http://www.facebook.com/Melad360 Melad Khajepour

            But then optimus g and experia z and others with the same hardware destroy the benchmarks

          • MasterMuffin

            Because they don’t have 4.1.2

        • http://www.facebook.com/Melad360 Melad Khajepour

          Not necessarily, the Snapdragon s4 pro, Qualcomm’s latest and most powerful cpu, beats Samsung’s latest 4412 in the note 2. The exynos 5 in the nexus 10 is their next generation chip, and can be compared to probably the Qualcomm 400 or 600. The exynos 5 octa can be compared to the Qualcomm 800. But whatever, we will see soon

          • MasterMuffin

            Yep

  • Haseeb

    Firstly any game on android that runs smoothly S4 Pro runs smoothly on tegra 3. What does it tells us? It means that developers haven’t really made use of all the extra graphical oomph to make applications more intensive.

    Secondly, the upcoming snapdragon 600 has the same adreno 320 that the S4 Pro has and snapdragon 800 has adreno 330 which is 2x of adreno 330. Even then it loses to ipad 4 on overall (http://www.anandtech.com/show/6440/google-nexus-4-review/3)

    Thirdly, Dual A15 annihilates S4 Pro by a wide margin. Then imagine what would A15 Quad core will do it. Now as for snapdragon 600 & 800 they say they have boosted performance per clock per core performance by 80% that is a very tall order considering that it took intel since westmere in 2010 till today 2013 ivy bridge to do that.

    • lilboy

      Dual A15 does what?? Nexus 10 has lost all benchmarks there is to loose to Krait powered devices except for some GPU tests.

      Secondly, theoretical MIPS of A15 is 3.5 per MHz, while it is 3.3 for Krait. These are very similar cores, Krait is based on A15 just like Scorpion was based on ARMS design.

      Thirdly, Qualcomm makes sure their chips are well supported, cant say the same for Nvidia and Exynos, thats why Krait will stay on top in performance.

      • MasterMuffin

        the chip inside nexus 10 isn’t the reason why it doesn’t kick s4′s ass (like it really should), it’s because all benchmarks aren’t yet capable to show the “real” power of a device running 4.2 (nexus 4 with s4 also gets really bad scores)

  • brendan soliwoda

    Qualcomm can go screw off. I had the Galaxy S2 for T-mobile with the S3 processor and it was laggy and crappy. I alway had problems with the performance, running games, and the lack of smoothness for that devise (although, my device also ran gingerbread, but I attribute most of the problem to the S3). In my mind, Qualcomm = cheap, crappy processor. I would never go back to a phone that used a Qualcomm processor. While Tegra has it’s flaws (that 5th companion core), I would still choose tegra 4 anyday over the S4 pro 800. Than again, i would take the Exynos over any of these.

    • http://www.facebook.com/shama.lama.940 Shama Lama

      Fan battle again? How many people do you think, care what processor is in the “new sexy thing” they bought? If you say “everyone” then that statement would sound like ” everyone who ownes a Android phone looks like Big Bang Theory character”…….

      • brendan soliwoda

        What’s your point?

    • Simon Belmont

      That’s weird. The Snapdragon S3 CPU in my EVO 3D and my HP TouchPad (basically the same SoC minus cellular radios) has always been up to the challenge. Everything is smooth as glass and it runs games very well.

      I’ve never felt like the Snapdragon S3 was outmatched by the software I was running, or any of the tasks I was performing and I am a power user. I just don’t have the money to buy the latest and greatest every six months.

      • brendan soliwoda

        For me, it just didn’t work. Plus, i have the infinity pad with a Tegra 3 inside of it, and, while it isn’t perfect, it’s work amazing for me. The processor just on the GS2 just ruined the phone for me.

        • Simon Belmont

          Yeah. I have a Nexus 7 (a generous Christmas gift from my wife) and I like the Tegra 3′s performance as well.

          Sorry you weren’t pleased with SGS2′s performance. I do agree that it was a shame that Exynos chip wasn’t in it even though I’ve always been happy with the performance of the Snapdragon S3.