Qualcomm Toq release date set for December 2, will cost $349

by: Bogdan PetrovanNovember 18, 2013


Thought the Galaxy Gear was expensive? Then you likely won’t be impressed with the Toq, Qualcomm’s first foray into modern wearable devices, which will cost a cool $349.

The Toq will be available on December 2, and, for $349, buyers will get a low-power Mirasol display, long battery life (several days according to Qualcomm), and the ability to receive notifications right on the wrist, for things like email or calendar. You won’t, however, get to make phone calls from your wrist, Dick Tracy-style, though you will be able to answer or decline calls, and read text messages and reply to them using a list of canned messages, such as “I will call you back”.

The big advantage that Toq has over the Galaxy Gear is the battery life of up to five days, with moderate usage. That’s possible thanks to the Mirasol display, which sips far less power than conventional LCD displays. In addition, the Toq lacks the bells and whistles present on the Gear, most notably a camera.

Samsung’s Gear is equipped with a more powerful processor and lets users take phone calls (via the connected smartphone), similarly to a Bluetooth earpiece. These features, however, come at the cost of having to charge the device every night.

Qualcomm hasn’t yet updated its website with more information on the availability of the Toq, but that shouldn’t take long. The device was initially supposed to launch by mid-October, but its release hit some snags. That’s probably not a major issue for Qualcomm, who insists that Toq isn’t meant to be a mass market consumer product, but rather an experiment to show how its technologies, primarily Mirasol, can be used in wearable devices.

One more thing to note – the Toq will be compatible with all Android phones running ICS and higher, unlike the Gear, which only works with a handful of Samsung’s flagships.

So, what’s it going to be? Toq or Gear?

Show Press Release

Qualcomm Announces Availability of Qualcomm Toq Smartwatch

Smartwatch Technology Set to Transform Wearable Device Category

SAN DIEGO, Nov. 18, 2013 /PRNewswire/ — Qualcomm Incorporated (NASDAQ: QCOM) today announced that its wholly-owned subsidiary, Qualcomm Connected Experiences, Inc., will make its Qualcomm Toq™ (‘talk’) smartwatch available to consumers on Cyber Monday, December 2, 2013.  Toq is compatible with Android™ smartphones* and features proprietary Qualcomm MEMS Technologies, Inc.’s  Qualcomm Mirasol™ display technology, providing an always-on experience with multiple days of battery life and visibility even in bright sunlight. Toq starts at $349.99 and will be available through toq.qualcomm.com.

“The Toq smartwatch showcases key Qualcomm innovations, such as Mirasol always on low power display, AllJoyn interactions and WiPower LE wireless charging, that will define the emerging wearable category,” said Dr. Paul E. Jacobs, chairman and chief executive officer of Qualcomm. “Like a traditional watch, Toq displays information at a glance with no on/off switch. And paired with a smartphone to receive notifications and content, it allows the watch to seamlessly merge our physical and digital lives.  Leveraging these and other industry-leading technologies, we and our partners will enable new product opportunities and consumer experiences.”

As previously announced, this limited edition smartwatch will leverage breakthrough technologies necessary to deliver compelling user experiences on wearable devices. Of note, Toq demonstrates the benefits of significant technologies, such as:

  • Mirasol display technology – always on, always visible reflective display technology that utilizes ambient light to enable a crisp and clear viewing experience even in bright sunlight;
  • Qualcomm WiPower™ LE technology – enables a hassle-free, true “drop and go” wireless charging experience; and
  • Stereo Bluetooth audio experience – first truly wireless stereo headphones that sit outside the ear canal for all day comfort and wearability

Using Bluetooth® wireless technology, Toq allows consumers to accept/reject calls, view text messages and meeting alerts, and selectively receive notifications from their smartphone or AllJoyn-enabled devices directly from their wrist. Qualcomm will continue adding functionality to Toq through software upgrades. Consumers also will be armed with preloaded weather and stock applets from AccuWeather and E*TRADE.  For more information about Qualcomm Toq, please visit http://toq.qualcomm.com.

*Android 4.0.3 and above, 4.3 Jelly Bean preferred

  • Simos Katsiaris

    gear only works with 2 phones, it’s not a thing until it can work with every model and brand in the market

    • Dimitar Gospodinov

      not every phone has Bluetooth 4.0 and without it it will not last even a day…I think devs will fing a way around the samsung UI requirements but the battery will die in hours…

      • Simos Katsiaris

        still only note 3 and sansung s4 works with it, s3 and n2 will never get 4.3 and all major phones since 2012 have Bluetooth 4, samsung is trying to close it’s ecosystem and force you to buy the expensive devises along with killing the android and move later to tizen, why sony and the rest choose to use open design for the hardware, i want a sony watch, work with any phone, want the expensive tube speakers from htc, they work with every phone, want a flip cover, only with s4 and s3

        • Dimitar Gospodinov

          I agree..I just saying…

  • MasterMuffin


  • Groud Frank

    Gear or Toq? Neither. I could buy a Nexus 5 or 2 Moto Xs with that asking price. These wearables, ATM, are just eye candy and provide no improved quality of life like a smartphone, laptop or tablet does. I am noticing something odd though. Non of these watches seem to be water proof. Maybe they assume most of us are unhygienic and don’t wash our hands very often. It goes on the lower part of the hand; come on!

    • MadCowOnAStick

      2 Moto Xs? where do you live lol

      • Brian Shieh

        I think he meant Moto G’s

      • Groud Frank

        The place where X actually means G. It’s a neat place. Sorry about that though.

    • J. Whitaker McRae

      Having a Pebble to glance at I will say a smartwatch CAN add quality of life and streamline productivity, as I can now filter when to pull my phone out of pocket when it beeps and when to hold off (usually I can hold off). It’s similar to the basic screen on the outside of an old flip phone, sometimes a beep wouldn’t warrant flipping it completely open but without that screen you would never know. Now just how much this small time saving convenience is worth to you can be debated. To most people I’ll agree it’s probably not worth $350 :)

  • Balraj

    Stupid smartwatches….

  • nikki

    Stupid pricing ……could buy nexus 5☺☺☺

  • John Doe

    This watch is actually a much better device than the Gear, and I would be much more inclined to purchase this, then a watch that will barely last 1 day.
    The Gear has lots more options, but really, who needs a camera on a watch? also the display does not need to be that high end, and from the reviews is a washout in direct light.
    Yes, this watch is expensive! but I would rather shell out money for something that is actually useful then a gimmick! And on that topic both phones are the same price after I Google’d them ($348)
    I also just purchased the Nexus 5, so at least the Toq will work with it if I ever decide to drop some serious $$ on it.

    Question: For all of you that have just purchased the new Nexus 5, are you experiencing great battery life? I used to have the original Samsung Note, and would have it died by 4pm (fully recharged at 9am). My new Nexus 5 now lasts me 2 days!! on the same amount of usage .. It’s like I am using a BB again !!
    Ex. Phone was fully charged Yesterday 9AM, today I am still at 24% (at 11am)
    I don’t know how to explain it .. it’s like F’n incredible!! I feel like maybe I am doing something wrong .. lol