If you’ve been thinking about picking up the Qualcomm Toq but felt its $350 asking price was a bit too steep, you’ll be happy to know that the chip maker has now dropped the Toq down by $50 in celebration of CES 2014.

So what makes the $299 smartwatch stand out from its competitors? The biggest difference between the Toq and competing smartwatches is that it features mirasol display technology. In short, mirasol is color e-paper technology that is designed to perform exceptionally well in bright light conditions and is known for sipping battery life in a way that makes the Toq capable of lasting 3-4 days on a full charge with average use.

Aside from the Mirasol display, the Toq is your ordinary notification-delivering smartwatch and is powered by a 200Mhz ARM Cortex M3 processor. The watch also has a 1.55-inch display with a resolution of 288×192, a 220 mAh battery, and supports Qualcomm’s WiPower LE technology for wireless charging.

If you’re interested in picking up the Toq at the newly discounted price, you can do so either directly from Qualcomm’s website or via Amazon. Keep in mind that this lowered price is only valid until January 11th or while supplies of the limited-run device last.

What do you think of mirasol technology on a smartwatch, and of the Toq in general? Worth the money or not?

Andrew Grush
Andrew is one of the three Managing Editors of Android Authority, primarily responsible for the overseeing of US team of writers, in addition to several other projects such as VR Source and more. He loves tech, gaming, his family, and good conversations with like-minded folks.
  • jordonvuz355

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  • Groud Frank

    That is about 70% the price of the Nexus 5 but does only about 1% of what the Nexus 5 does. Can’t wait for the Nexus Watch. I’m sure the price tag will not be this outrageous.

  • MasterMuffin

    As someone commented on Google+, keep dropping :)

    • apianist16

      Yeah, drop it to $200 and we may be talking. :) I would buy this over the Galaxy Gear, because of the display and battery life.

      • MasterMuffin

        I wouldn’t buy any smartwatch to be honest. If I had to, it’d be the new Pebble announced today

  • yeahman45

    still very expensive