Porn Company Orders HTC to Cease and Desist Use of Vivid Name

November 18, 2011

Now here’s something you don’t hear everyday: porn video producer Vivid Entertainment alleges trademark infringement by HTC on account of the latter’s latest smartphone, the HTC Vivid.  The phone company has been served a cease and desist letter from Vivid Entertainment.

Available as a 4G LTE handset from AT&T, the HTC Vivid may suggest a correlation to the porn giant. Vivid – the one that brought the world sex tapes of stars such as Kim Kardashian and Paris Hilton – fears consumers may think the phone comes from it. As such, the company has sent HTC a cease and desist letter, demanding that the phone company change the name of the phone by November 21, or else the HTC would face legal action.

Vivid Entertainment lawyer Mark Hoffman said in a statement that the HTC Vivid “creates the false impression that your company and your company’s products are affiliated, connected, or associated with and or sanctioned by Vivid Entertainment.”

When asked by The Verge, HTC America acknowledges the issue with the following statement: “We are reviewing the complaint and don’t expect to have any further comment until it is resolved.”

One of the biggest porn movie studios, Vivid Entertainment has been around since 1984. It has been reaching out through various media such as its recently launched Google TV channel. While there’s no clear indication if it’s looking for a phone to co-brand with, the porn producer certainly wants to protect its name.

Do you think HTC will budge?

Comments

  • http://www.facebook.com/people/Joshua-Martelle/100000989766165 Joshua Martelle

    it’s a word, get over it.

  • Dave in Taiwan

    I’m sure HTC has no desire to be associated with porn. One hardly thinks of porn when looking at a phone called “Vivid” or even their “Desire ” phone.

    Yet another stupid law suit.

  • UpTheYingYang

    Vivid vibrating in vixen’s vagina

    http://yinoryan.blogspot.com/

  • http://twitter.com/kners1s Wayne Steed

    In Australia we have a company named VividWireless, are they going to sued too :-)