One place where Apple has reigned supreme over Google and Android is accessibility. Google has been working hard to catch up to Apple in this respect, as products and services which were once only U.S. only, have slowly spread to other countries.
Google Play Gift Cards are one example which have been available in the U.S. for some time and then expanded to other regions, and they’ll now be arriving on Australian shores.
A Woolworths spokesperson confirmed that Google Play Gift Cards would be available exclusively at Woolworths and Big W stores from Monday the 26th of August.
Customers at Woolworths and BIG W are looking for us to deliver great prices and convenience across all the things they use the most – and increasingly that includes digital media.
With Australians using more phones enabled with Android than any other operating system, being the first to sell the Google Play gift cards gives BIG W’s and Woolies’ customers an easy and simple way to access the many thousands of apps, magazines, books and music titles available.
We’re anticipating Google Play gift cards will be a big seller in the next few weeks reflecting both the increasing popularity of gift cards and the fact they make an ideal choice for Father’s Day.
The Play Store Gift Cards will be cost $20, $30 or $50 and will carry a 2-year expiration date, and while they can be used to buy apps, movies, music and the like from the Play Store, they can not be used to buy devices like the Nexus 4 from the Play Store.
This is great news for Australian Android users, as there are lots of people who don’t feel comfortable putting in their credit card details on the internet, as well as parents who are worried that their kids will blow their credit card limit and want to set a specific amount that the child can use.
While the availability of Play Store Gift Cards in Australia is great news, the exclusive deal with Woolworths still holds it back from achieving the same ubiquity as iTunes Gift Cards which are available almost everywhere.
Will you be purchasing Play Store Gift cards?