According to a new report, over 150 million Android-based ‘phablets’ will be sold by 2018. Titled “Phablets and Superphones Market – Global Industry Analysis, Size, Share, Growth and Forecast, 2012 – 2018”, Transparency Market Research analyzed shipments, sales, and growth across multiple countries. The report failed to define what exactly a “superphone” is. However, our friends over at PhoneArena believe it is “anything fast enough with a screen 4.99″ and below”.
You might like: The history of Phablets
Phablets and superphones combined, shipments from 2012 to 2018 are said to increase 25.8 percent year-over-year, with a total of 825 million by 2018, while sales are said to surpass $116 billion by 2018. Currently, North America leads in sales, and shipments, while research indicates Asia Pacific will become the largest, and fastest growing market, by 2018.
As of 2012, phablets accounted for around 12 percent of devices. That number is expected to grow to around 30 percent by 2018. To the surprise of nobody, Samsung is the number one seller worldwide of phablets and superphones, taking 70 percent of the market in 2012.
Released in November 2011, the Galaxy Note featured a 5.3-inch display. Dealing with criticism that it was simply too big, Samsung went on to sell seven million in around seven months. Since then, Android phones with displays pushing five inches, have become the norm. Also, now that Samsung has seen success with phablets, they recently announced the Galaxy Mega line.
Available in a 5.8 or 6.3-inch version, they surpass the Galaxy Note II in size, while offering mid-range performance.