By Bams Sadewo May 3, 2012 0 20 7 0 In a world where start-up companies seem to be the stuff of dreams, it’s refreshing to see one company absolutely take off like a rocketship, and rally support from both investors, potential consumers, and app developers alike. With many never seeing their idea make it to the drawing board, let alone the production stage, Pebble’s Smartwatch is a product that appears to be, for all intents and purposes, something that could generate some serious demand. The company behind Pebble smartwatch has successfully raised more than $8 million so far, getting them closer to the goal of shipping out the first batch of the digital wristwatch on September of this year. Now, the company has scored its first app partner.Advertisement Officially becoming Pebble’s first app partner is RunKeeper, the developer behind the fitness app for various platforms. The news was announced on RunKeeper’s website: “When Pebble approached us about integrating with RunKeeper, we loved the idea. We know that many of you are always looking for ways to make your fitness tracking easier, and with Pebble integration, you won’t ever have to pull the phone out of your pocket or armband – you can just see and do everything you need right from your watch.” That is, in essence, what the Pebble smartwatch is all about. Although it won’t be the first in the market to offer such functions, Pebble is different from competitors like the Sony Smartwatch and Motorola’s ACTV since it comes with an e-paper display – making the watch perfectly viewable under direct sunlight. Plus, the always-on screen means you don’t have to worry about pressing the on button every now and then just to check the time. Of course, checking the time is just one of the innumerable things that the Pebble smartwatch can do. You can hook the watch up to your Android smartphone – or the iPhone – to read messages, control music, run apps, and much more. Even cooler is the fact that the Pebble smartwatch is waterproof. The e-paper display also means it will come with an impressive battery life. According to the maker, you can expect to wear the watch for a week before it needs to be recharged. It’s not too late to pre-order the Pebble smartwatch by offering a pledge of $115 for the Jet Black variant. Other colors, which include Arctic White and Cherry Red, are also available to order for an additional $10. We’ve chipped in to get one, and will be reviewing it as soon as it comes! Do you think the hype behind the device is deserved? Do you think smart watches are going to take off? 0 20 7 previous postReport: Samsung to phase out Bada by next year?next postCould Windows 8 tablets arrive too late to matter?