‘Pay with Square’ wireless payment app brings geofencing to Android

March 26, 2012
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    'Pay with Square' wireless payment app
    Square isn’t exactly what you’d call a popular company, although it’s one that has definitely showcased talent and initiative with their previous payment processing solutions. Although their best known product is an iPhone dongle that allows merchants to process credit cards via the iPhone and iPad, they are also the developers of Card Case, an app for wireless payments that doesn’t require an NFC chip. Recently re-branded as “Pay with Square” – definitely an explanatory name — the app was redesigned from the ground up to provide a smoother experience.

    As the Android OS doesn’t have a geofencing API (yet), the Card Case Android app was lacking what many users considered to be the best feature offered by Square in the iOS version of the app: the ability to automatically create tabs at merchants you’ve pre-approved (meaning you can make payments without taking your smartphone of the pocket). In a big step towards platform parity, the Square developers ported the geofencing API to Android, so, now, this feature is also included in the Android version of “Pay with Square”. Obviously, this is the first geofencing-enabled app to reach the Android OS.

    New features of the Pay with Square app include a quick merchant-recommendation menu via SMS, email, or Twitter (much like Yelp), as well as the ability to discover nearby supported merchants. In addition, the tabs (updated in real-time) make it easy to browse and order items, as it’s showcased in this official “Pay with Square” ad:

    http://www.youtube.com/watch?v=ImNEWcg0d80

    According to Square engineer manager Will Henderson, the app is designed to restore a more human approach to non-cash payments: “Before we ever had credit cards, there was a lot more personality involved […] We’re trying to get the technology to the point where it’s invisible.”

    Since the first version of the app launched back in March 2011, Square was able get more than 70,000 merchants on board, a number that will surely increase if Pay with Square becomes something Android users will mass-embrace. And given the unique, simple system it is based on, I don’t see too many reasons why they wouldn’t.

    Comments

    • pirate system

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    • Bosco

      Once geo-fence is created the consumer is going to be tracked all the time and the phone’s battery is going to bleed heavily. All this for not letting the user take a phone out of his pocket, stupid idea!! Also, this is very thin on security.

    • http://www.facebook.com/avraham.solomon Avraham Solomon

      This technology is best for a very small company processing small amounts for a more serious business you want a traditional merchant account that offers real customer service and doesn’t hold your payments. I use a bluetooth card reader with my android through
      http://www.prestigemerchantservices.com because they have no contracts or set up fees and lower rates than square.

    • PhilipCohen

      And, just for a laugh, some serious analyses of PayPal’s “The New Way To Pay In-Store”, PayPal Here, PayPal Digital Wallet, PayPal Debit MasterCard, PayPal Local and Watch With eBay …

      http://forums.auctionbytes.com/vbulletin/showthread.php?t=24611

      eBay / PayPal / Donahoe: Dead Men Walking

    • wrystarr

      I’m not too sure if this is a great innovation from Square. I think the cons may outweigh the pros. There are other better companies now that should be considered in terms of mobile payments specially if you are in the UK (or some other European countries) where the household names of the mobile payment industry are not really viable. For one, you can check mPowa which is launching very soon. I like their rate (0.25% per credit or debit card transaction) and their card reader device. You can also opt to get the chip and PIN device. Here’s their site: http://www.mpowa.com/

    • Garret

      Now it is called square wallet. It really is a neat app that works fairly well. I agree with Avraham that it is best for small companies or even personal accounts. If your company handles large amounts of transactions there are far better solutions. A local company in my area that works well with this type of service or other types of transaction services is http://www.kbopaymentprocessing.com

      They are primarily based out of Atlanta, Georgia.

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