Ouya “Free the Games” fund aims to attract exclusive games over to the console

July 18, 2013
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The Ouya’s story seems to be one of extreme ups and downs.

The little Android console-that-could took the Kickstarter world by storm back in July of 2012, but since then has ran into several delays, hardware/software complaints and even some mild controversy. Despite these highs and lows, the Ouya finally made its big retail debut in late June.

Now that the Ouya is here, folks finally get to experience the little Android box that has been hyped up so strongly.

The verdict? The Ouya is teeming with potential, but potential only gets you so far. The Ouya needs quality games to get it the rest of the way, something it is severely lacking at the moment.

Ouya wants developers to put up their would-be Ouya games as Kickstarter projects, and from there is willing to match every dollar the campaign raises, up to $250,000.

Luckily, Ouya recognizes this problem and is now preparing to do something about it. Ouya has now begun a new endeavor called “Free the Games Fund”, which will run from August 9th of this year until August 10th of 2014.

So what’s involved?

Basically Ouya wants developers to put up their would-be Ouya games as Kickstarter projects, and from there is willing to match every dollar the campaign raises, up to $250,000. The catch here is that the game must attract at least $50,000 in funding and the developer must lock that title down to the Ouya for at least six months.

As a special bonus, Ouya will also reward the campaign that ends up raising the most money by giving the studio/developer a $100,000 bonus.

It remains unseen whether this new approach will actually bring any truly epic games to the Ouya, but at least the company seems willing to put its own money and support directly into bolstering the Ouya’s library.

What do you think of the “Free the Games Fund”, is this a smart move or will it ultimately make little real difference?

Comments

  • Jarl

    Nuts

  • DrewNusser

    So it’s called the “Free the Games” fund, but they require you to make it an Ouya exclusive? Am I missing something?

  • Ingenium

    This is pretty smart on Ouya’s behalf, great way for small indie developers to procure funding while letting the users drive what content they see on the marketplace.

  • Charles Chambers

    I understand why they are trying to get exclusives. But it feels so evil to me. Essentially, they are taking free android and potentially blocking the rest of us from cool games.

  • Geek2theRight

    It’s a pretty cool idea. The OUYA can obviously handle more than it’s being put through at the moment, but people just aren’t making games that take advantage of its hardware to the fullest. And yes, Drew, you’re missing something. The game only has to be exclusive for 6 months(which, considering OUYA is putting up their own money to make the games happen, is more than fair). After the 6 months is up, it sounds like they can release their game on any platform(s) they choose.