Out-of-the-box Moto X print ad has phone changing colors when on users’ touch the paper

December 19, 2013
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Motorola has come up with a unique way of promoting the Moto X and one of its selling feature – the Moto Maker customization tool set – in print ads by letting the user experience the various colors the phone is available in with a simple touch on a page.

The print ad, which will run in Wired’s January 2014 edition, features a special Moto X page that, with the help of some circuitry, lets users change the color of the phone, which is shown from the back – as you can see in the video above. As Mashable explains, the ad uses a special page in which you’ll find “paper-thin components” including a battery, LEDs and a keyboard-like membrane that lets you change colors.

On YouTube, Motorola said the ad will appear in “select” Wired magazine editions, which implies that not all January editions will contain the interactive ad. Furthermore, Motorola says that the ad will be the “world’s first interactive print ad.”

The publication says that about a quarter of Wired’s readers will see the ad, or 153,490 users, in the magazine that’s distributed in the New York City and Chicago areas on Thursday.

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