Optimus, we hardly knew you – LG Optimus G successor officially named ‘G2′

July 18, 2013
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LG G2

LG has been making more than a few right moves over the past several quarters, despite not making records in terms of sales of their smartphones, either in the U.S. or globally. Today, LG brings us an official announcement:

The next flagship device from LG Electronics (LG) will be officially known as G2 and will be the first smartphone from LG to be launched as part of the company’s new “G” premium brand
Dr. Jong-seok Park
LG

nexus 4 screen

Where once we had the Nexus 4 and what it did for the acclaim of the Nexus franchise, we now have LG playing a close game of cat and mouse with its fraternal foe, incumbent Samsung of South Korea. Shortly thereafter, we saw the Optimus G, an excellent device in its own right, that, once again, didn’t make ‘huge’ waves.

S4 vs Optimus G Pro

S4 vs Optimus G Pro

Most recently LG impressed us with their beautiful Optimus G Pro, a device designed to preemptively attack Samsung’s Galaxy Note series before the launch of the Galaxy Note 3, something likely to happen at IFA Berlin, in early September.

Looking forward and with regards to the LG G2, we’ll be on the ground in New York on August 7th to give you an up close and personal look at the brand new LG G2, which should be a very impressive, Snapdragon 800 toting powerhouse of a device! 

Stay tuned!

Show Press Release

LG ALIGNS PREMIUM SMARTPHONE BEHIND NEW “G” NAME

SEOUL, July 19, 2013 — The next flagship device from LG Electronics (LG) will be officially known as G2 and will be the first smartphone from LG to be launched as part of the company’s new “G” premium brand. Future smartphones in the same series will carry only the G name while the branding of mobile devices that have already been introduced will continue unchanged.

“Our vision is to make LG’s newest G devices synonymous with excellence, raising the bar even further for the ultimate in user experience,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “The new G2 will build upon the excellent reputation established by previous G Series products.”
Furthermore, LG’s premium 4:3 display smartphones will be rebranded as simply “Vu:” going forward. All of LG’s smartphones feature next generation core technologies and familiar UX with each series highlighting a different facet of the company’s product expertise.

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