The smartphone market in India is becoming increasingly competitive, with major international brands and local ones alike vying for the interest among the populace, which is one of the bigger mobile device markets in the world. According to research by analysts at Mediacells, India is set to be the second largest smartphone market this year, overtaking the US, and just behind China. Meanwhile, Samsung already expects India to be the fifth largest mobile market in the world by 2020.
OnePlus caught the interest of mobile users with its hyped-up marketing for the OnePlus One, which is supposedly a flagship-killer, but without the flagship price. OnePlus launched to mixed acclaim (with a few shipping-related hiccups), but indeed interest for low-priced, but decently-spec’d smartphones is on the rise. This is evident with the international interest in another Chinese brand, Xiaomi, which is selling devices like hotcakes. Xiaomi recently launched in India, offering its Mi 3 flagship device starting July 22nd through Flipkart.
OnePlus has also expressed interest in launching in India, noting that traffic the company gets from India is eighth overall, signifying potential interest from among Indian users. In fact, the company notes that some customers buy from other markets — such as the US — and ship the devices to India. “We have many customers in India purchasing to the US, and then asking a friend to bring it over or trans-shipping it. Some have even purchased the device from scalpers.”
No launch dates nor prices have been announced yet, although the company is getting ready to do an eventual release in the country. “It’s safe to say that we’re interested in India,” says OnePlus forum administrator “Carl,” noting however, that there will be challenges along the way. Efforts will include setting up a distributor network, partnering with carriers, and the like. Once OnePlus officially launches in India, this might mean more serious competition for budget device makers like Karbonn and Micromax.