OnePlus One officially announced: here’s what you need to know

April 23, 2014

After plenty of teasing and heavy marketing, the newcomer OnePlus has now officially unveiled its OnePlus One handset at a special event in Beijing.

Ever since the launch of the company was announced by former Oppo exec Pete Lau, OnePlus has a promised us a device that “never settles”, breaking the mold to give us something worth truly being excited about. Whether the OnePlus One actually meets this ambitious goal is probably a matter of personal preference.

So what’s under the hood of the much-teased OnePlus One? At the heart of the device you’ll find all the hardware you’d expect from a flagship 2014 device including a 2.5GHz Qualcomm Snapdragon 801 CPU, Adreno 330 GPU, 3GB of RAM and either 16 or 64GB internal storage. The OnePlus One also includes a 5.5-inch 1080p display, a 13MP Sony Exmor IMX 214 rear cam, 5MP front cam, 4G LTE, a bevy of sensors, and a 3100 mAh LiPo battery.

The OnePlus One adopts a minimalist design language that is very reminiscent of the Oppo Find 5, and even the Find 7 to a somewhat lesser extent. Like Oppo’s devices, the OnePlus One offers a high-end build that feels good in the hands and is noticeably lighter than what you’d expect from a typical ‘phablet-sized device’. The OnePlus One will also feature removable covers that will come in a variety of different materials including wood and denim, though these backs won’t be available right at launch.

Probably one of the biggest selling points for the OnePlus One, however, is that it is the first device to be built front the ground up with CyanogenMod in mind. Unlike the Oppo N1 CM Edition, the OnePlus One features a custom-tailored version of Cyanogenmod that is designed to take advantage of all that the One has to offer.

Dubbed CyanogenMod 11S, this Android 4.4 KitKat-based OS not only includes everything you’d except from CM, it also adds several new features and even has a theme engine and store that allows you to truly customize the look and feel of the OnePlus One.

OnePlus One specifications

Display5.5-inch LTPS IPS with TOL display, 1080p (1920 x 1080), 401 ppi.
Processor2.5 GHz quad-core Snapdragon 801
Adreno 330
RAM3 GB
Storage16/64 GB, no expansion
Camera13 MP rear LED flash, Sony Exmor RS sensor, 6p lens, f 2.0, 4K, HDR
5MP front, f 2.0, 80 degrees field of view
Battery3,100 mAh
ConnectivityGPS, GLONASS, microUSB 2.0, Wi-Fi a/b/g/n/ac, Bluetooth 4.1, NFC
NetworksGSM/WCDMA/FDD-LTE/TD-LTE
SoftwareCyanogenMod 11S based on Android 4.4 Kitkat
Dimensions152.9 x 75.9 x 8.9 mm
162 grams
ColorsSilk White/Sandstone Black

Pricing and expected availability

Looking at the specs above, it’s obvious that the OnePlus One isn’t a lightweight in terms of hardware prowess. A device with this kind of power under the hood could easily be priced at $550 or higher, but, remarkably, OnePlus will offer the One for just $299 for the 16GB model or $349 for the 64GB version. This puts the OnePlus into the same pricing category as the Nexus, and yet it delivers improved specs and a larger display.

The OnePlus One will initially be available in Belgium, Finland, Austria, Denmark, Germany, France, Italy, Netherlands, Hong Kong, Spain, Sweden, Portugal, Taiwan, the UK and the United States.

The OnePlus One will become available from late May. OnePlus has several contests in the works and other ‘invite only’ ways of getting your hands on the device. OnePlus is even holding a special “smash” contest”, where you can apply and offer to smash your current phone and in exchange you’ll get a OnePlus One for just a buck!

Hands-on video

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Press release

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April 23, 2014 – Following months of anticipation, OnePlus today revealed their flagship device, the OnePlus One. Embodying the OnePlus motto of ‘Never Settle’, the OnePlus One boasts industry leading design, superior build quality and top of the line specs at a disruptive price point.

“By paying attention to the smallest details, taking a holistic approach to product design, and working with the best partners such as Cyanogen Inc. and Qualcomm Technologies, we have been able to create the greatest day to day user experience in a smartphone without compromise,” said Pete Lau, CEO of OnePlus.

Steve Kondik, CTO of Cyanogen Inc. echoed Lau’s sentiments. “I am incredibly proud of the effort our team has put in to the CyanogenMod build for the OnePlus One. We’ve brought out the full potential of the hardware and complemented it with innovative new features to give users a fresh new experience and the tools to tailor the One to their personal style,” said Kondik. “We will continue to expand this effort to provide a genuinely enjoyable and powerful operating system for the user.”

Attention to the Smallest Details
The OnePlus One was designed to be beautiful, timeless and comfortable in the hand. Embracing this design language, the One features subtle curves, sleek lines and a slightly raised, jet-black display. Even the smallest details belong uniquely to OnePlus, from the custom cut and engineered PCB boards to the specially designed battery and dyed inner casing. Each component is meticulously aligned and adorned with a OnePlus logo for a gorgeous device inside and out. Measuring only 8.9mm thick, the OnePlus One is ergonomic and easy to grip, with a tapered edge of just 4.6mm.

CyanogenMod
Debuting with the One is CyanogenMod 11S, a special release tuned to take advantage of everything the One has to offer. CyanogenMod 11S reveals the first phase of a unique visual experience blending the best of Android with the freedom CyanogenMod is known for. Unlike most OEM skins, there are no limits to customizing your One – mix and match thousands of themes or return to stock with the new theme engine and store.

Advanced Camera and Gallery apps make capturing and viewing memories even more fun. Record your world in perfect detail with 4K video. Then relive it from the cloud in Gallery, organized by your life.

Championing privacy has been a core part of CyanogenMod’s purpose. SMS encryption between your One and CyanogenMod or TextSecure-compatible device means chats stay between friends. Privacy Guard keeps nosey apps at bay by helping you control how they use your data.

Fast, Smooth, Powerful
The OnePlus One is powered by the Qualcomm® Snapdragon™ 801 processor with quad-core CPUs at speeds of up to 2.5GHz per core, making it the world’s current fastest available processor in a smartphone. Custom Krait CPU architecture, integrated 4G LTE connectivity, Qualcomm® Adreno™ 330 GPU and 3GB of LP-DDR3 RAM combine to offer a fluid and lightning quick user experience.

“Today’s premium mobile devices are measured by their ability to deliver immersive experiences through high-speed LTE connectivity and advanced multimedia, all without compromising performance or battery life,” said Raj Talluri, senior vice president of Product Management, Qualcomm Technologies, Inc. “We are proud to have our Snapdragon 801 processor powering the unique OnePlus One to deliver innovative new user experiences to consumers around the globe.”

A 3100 mAh battery and energy efficient display work together to power the OnePlus One for more than a full day of use.

Experience More, Capture More
The OnePlus One packs a 5.5” 1080p full HD JDI screen. LTPS and TOL (Touch On Lens) technology provide an incredibly sharp picture and make the gorgeous 178 degree vision display significantly more shatterproof.

A Sony Exmor IMX214 13 megapixel camera with f/2.0 aperture and dual LED flash delivers amazing shots day or night, made more precise and detailed by the 6 physical lenses. Even selfies are more beautiful with a 5 megapixel distortion free front-facing camera and extra wide 80 degree capture angle.

High Quality and Useful Features
The OnePlus One is more than just amazing hardware. Uniquely engineered software offers features that you really want and simplifies your user experience without adding extra, unnecessary bloat. Voice command lets you wake the device or you can launch your favorite apps by drawing pre-set gestures on the sleeping screen. Choose between on screen and capacitive navigation buttons to suit your preference.

Pricing and Availability
The OnePlus One will initially be available in Austria, Belgium, Denmark, Finland, France, Germany, Hong Kong, Italy, Netherlands, Portugal, Spain, Sweden, Taiwan, United Kingdom, and the United States in 16GB Silk White for $299/€269 and in 64GB Sandstone Black for $349/€299.

The first 100 OnePlus Ones will be available through the OnePlus Phone Smash, starting April 25th. OnePlus fans can go to oneplus.net/smash to apply to smash their current phone in exchange for a OnePlus One. 100 lucky applicants will get the very first 100 OnePlus Ones for just $1 as well as the ability to invite their friends to buy the OnePlus One.

About OnePlus
OnePlus is a global technology startup committed to creating beautiful devices with the best possible hardware to ultimately create a better day-to-day experience for users. Developed around the mantra, ‘Never Settle’, OnePlus aims to disrupt the industry by providing top of the line technology to users around the world. For more information, please visit http://oneplus.net.

Buy or pass?

So, there you have it. Is the new OnePlus One the flagship killer that’s billed to be or was the hype too much?

What do you think of the new OnePlus One?

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Would you buy the OnePlus One?

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Comments

  • mrjayviper

    Definitely excited but limited availability sucks big time

  • Alexander

    I want it so badly even though it’s too big. Take my money please

  • namesib

    No microSD + no replaceable battery + stupidly environmentally and socially irresponsible “smash your phone” event = no.

    • Dimitar Gospodinov

      Not exactly “Never settle” right?…Too much hipe but for this price is sounds pretty good…

      • Lunas Eclipse

        never settle my mandatory requirement is removable battery and sd card slot and carrier verizon without those features im not buying. my note 3 is making me consider adding unlockable boot loader to my list.

    • Person.Boi

      Specs at that price point is soooooo good, nothing else at that price even comes close.

    • http://aegisdesign.co.uk Shaun Murray

      It has a removable back and presumably that big red thing in the second shot in the gallery is a battery and is removable and replaceable.

      • inez blafla

        They say themselves that it is not.

      • droidtomtom

        I would say the battery is replaceable if it goes bad but definitely not removable in the sense of popping in a fresh one on the road.

    • asd

      Its dissapointing about the SD Card slot

    • Smash Nokia 3310

      The thing is, I still use a Nokia 3310 at my workplace because I fear damaging my Note 3, so I can smash my 3310! Yusss!!!!!!

      • Andre

        Good luck with that

  • http://google.com/+MohamedMagdy Mohamed Magdy

    Amazing !!

  • Mur

    “Industry leasing design”
    The HTC One begs to differ.

    • http://aegisdesign.co.uk Shaun Murray

      Does the HTC One have ‘Denim’ backs? I rest my case. ;)

      • Terry J Bacon II ( TJ )

        Really that’s your “Defense” Denim backs???

        • GoogleMan

          No front logo is

        • http://aegisdesign.co.uk Shaun Murray

          Oh FFS. Perhaps a dictionary might help.

          Look up…

          1) Defence

          2) Sarcasm

          (Warning: I may be using sarcasm again)

          • Terry J Bacon II ( TJ )

            If you need all that front logo some denim backing along with your sarcasm don’t forget your dictionary ;-) then you’ll have it all oh, why you’re at it buy the phone ;-)

          • http://aegisdesign.co.uk Shaun Murray

            Nope. I’ve read that a few times and still can’t make head nor tail of it, but I’ll make a stab at it.

            “If you need all that front logo” ? There is no front logo.

            “some denim backing along with your sarcasm don’t forget your dictionary” ? Huh? There’s a denim backed sarcasm based dictionary app? Is that it?

            “then you’ll have it all”. I’m pretty sure I’d want my phone to do more than generate sarcastic comments replete in stonewashed denim. Much as that appeals for a device, it’s a bit niche, and probably a bit 80s.

            “oh, why you’re at it buy the phone”. I’m presuming you meant ‘while’ but even still, I’ll just have to wait for my denim dream device. Personally, I’m not buying any denim till I know it’s 100% organic and has nice selvedge. Who knows, to get to that price one can only guess at the labour conditions in the denim sweatshops. I don’t know how I could live with myself if Terry J Bacon III was done out of a job because of unscrupulous far eastern textile bosses.

          • Terry J Bacon II ( TJ )

            Murray, I have a few gay friends such as yourself. None of them easily offended over a reply of newly designed phone that I commented on like you did. Then instantly you think somehow I deserve your BIG BOY WORDS, tobe ridiculed and talked down too just because we had a difference of opinion. I don’t know you and you don’t know me so we’re going to keep it that way. It would be healthier for the both of us, and if you need something to do early in the morning to get off on right away, roll over and play with your boyfriend and stop trying to mess with random people that make a comment in a posting over a new cell phone. There is that plain enough for you. I don’t think either one of us, more you, needed fancy pants words just to get a statement out :-* :-*

          • Terry J Bacon II ( TJ )

            And by the way if you stir crap expect the spoon that you started with or object ;-) you used, to taste like crap when you put it in your mouth. I hope you’re done now trying to insult random people for the day or two and go back to peacefulness in reality.

          • http://aegisdesign.co.uk Shaun Murray

            I haven’t insulted anybody. Not once. I don’t need to.

          • Potato MOFOS

            My dear good sir, Terry James Bacon(yummy) II, please note that your argument is invalid…because…POTATO!

          • http://aegisdesign.co.uk Shaun Murray

            Wow, a homophobe too. Keep digging.

      • Person.Boi

        I want my bamboo, wood, Kevlar, denim backs.

  • GoogleMan

    I hope the device isn’t like their webpage which has some problems…

  • Caleb Johns

    Bloody hell, why can’t they bring it to Australia? :'(

    • Lachy Driver

      I know! So annoying :(

    • Y NO AUSSIE GET THIS PHONE?

      Australia always seems to get left behind in regards to EPIC releases! Complete bullshit. :”(

  • http://plus.google.com/+JontyGamao Jonty

    Darn! No microSD card support!

  • http://www.robinj.be/ Robin Jacobs

    At that price, I’d almost certainly have bought it if it didn’t have such a bloody ridiculously large display. I don’t want to walk around with a fridge in my pocket. OEM’s, will you please get the hint?

    • http://aegisdesign.co.uk Shaun Murray

      But if they don’t have the huge screen, they don’t have space for the huge battery required to power the huge screen or the extra power hungry CPU/GPU required to drive the screen.

      If all those high spec requirements go away it then looks rubbish in a specifications table and journalists won’t pay any attention to it.

  • Fauzan Adhi Rachman

    Watch the video and you will se CM must improve their UI because i see a big laggy there (how can be 2,5 gigz 801 was lag?!?!?)

    • Fauzan Adhi Rachman

      Lets change the ROM to AOSP if u bought this phone yeaaaah!!

  • George Av

    No micro-sdcard… wtf this is going the same way as the One.. down the drain. both forgot to included certain features… Only option now is the Z2 s5 and G3 when that is released

    • Cole Raney

      And it is sad that only Samsung offers microSD card slot and removeable battery.

      • George Av

        Sony z2 and htc m7-+

    • droidtomtom

      Don’t forget the 2014 HTC One does have a Micro-SD slot. But I too am disappointed in no Micro-SD. :(

      • George Av

        HTC one is a pile of shit to me, 4mp camera isn’t good enough for me

        • droidtomtom

          I had high hopes that they would have fixed the camera fiasco with the HTC One.

          I personally like the idea of a replaceable battery but I rarely do because of having an Otter Box case on my S3. But I do rip the case off regularly at home to swap 32GB and 8GB SD cards often. 32GB for my media collection (though I really need a 64GB+). And several 8GB cards with backups and utilities. I don’t have the patience for doing large file transfers and usb cables and drivers are hit and miss when jumping to different PCs all the time. I really hate doing transfers on my wife’s iPad Air. You transfer something and then it is not there and sometimes you use it for a week and then the ‘magic’ of iOS makes them disappear and iTunes (the ‘Rube Goldberg’ of file management) is an over-complicated way of doing something simple. Was it redundant of me to say that?

          Just started using Bit Torrent Sync on my Android for smaller files. Nice!

          • George Av

            Nah, it wasn’t. with me I just have a 64GB and everything on there. For Larger transfers I just put the sd card in via adaptor and forget about it till its done :)

    • Melad360

      dude it has 64 gb option do you really need one??

      • George Av

        I have 32GB s3 with a 64gb external sd card, music videos, movies all stored there.. And still need more so yes I do need one 64gb isn’t enough

        • Melad360

          damn i have 32gb nexus 5 and i only need a tad more space :p

          • George Av

            Well people are different. My music 320kbps and I have 40Gb on my phone because streaming quality sucks and costs alot. I also have about 50 1080p videos I recorded and about 1000 documents so yeah.. I need space.

            To me the one plus one is just a nexus with 32Gb extra storage and better specs

          • Melad360

            my music is the same quality. but only 2gb LOL wow 40gb omg.. thats crazy. i see though, yeah i guess you really do need an sd card haha

          • George Av

            Well I do have about 5000 songs and i listen daily. Also the fact that my earphones cost ad much as the phone..

          • Melad360

            oh wow, but same! what kind of headphones do you have??

          • George Av

            Shure SE 535 around £200 but got them half price for about £100ish

    • Nokia 3310

      Good point, but 64GB may be enough for the average user I guess. That is their reasoning behind no SD card, well at least that’s what I think! :)

      • George Av

        Yes.. Their fucking stupid

        • Nokia 3310

          They’re*

          • George Av

            Piss of grammar fanatic

      • droidtomtom

        I agree to a point… but most people do use less than 8GB of their 16GB limit because we have been conditioned by a ‘storage conservation philosophy’. If they had gigabytes of storage all along they would be using it because that truly is a simpler experience.

    • Rohit Tripathi

      64gb is not enough?

      • George Av

        Yep hats why when I get the z2 or s5 I’m buying a 128gb sd card

  • Brendon Brown

    Best phone available. Period.

  • f5alcon

    It is big, are you able to use it one handed?

  • Oneplus all the way

    Excuse me but isnt this phone PERFECT IN EVERY WAY ? its a flagship killer indeed,Good Job,am already having seconds thoughts about buying an xperia z2 =.=

    • mrmessma

      No Micro SD, replaceable battery, nor water resistance… those three are tough to swallow.

      I go outside (away from electricity) and in wet places and like to take my phone for video/pictures.

  • Shark Bait

    Maxed put spec’s and mundane design…… Its pretty much and s5 with cm. Only this is its half the price so winner!!
    Let’s hope these cheaper manufacturers pressure the big dogs to reduce their massive margins! Then WIN!!!

  • azx

    Way too big, I like smaller sized phones.

  • Rohit Tripathi

    awesome phone for the price, they should launch it in India,

  • Izwan Rahman

    This one will put the pressure to the next Nexus smartphone! Kudos! Might grab one if launched in Malaysia. but as usual the price will get inflated just as Xiaomi phone in here.

  • Samuel Kennedy

    so i hear that the ones that have “invites” are going to get it first? what about the ones that actually wanna buy the handset? the ones that don’t have an invite.

  • Tommy

    For $300, no other phone comes close to what the OnePlus One offers. Not only does it look and feel like a premium device, but it also comes with specs similar to what you’d find in a flagship smartphone. If you’re keeping costs down, look no further.And if you have decided to become a proud owner of this device, perhaps you’re in the market for a solid and beautiful protection case as well.

    http://9cases.com/2014/06/best-and-cheap-oneplus-one-cases-2014/