The recently announced Galaxy S3 has only one worthy Android rival out there, the One X, although from what we’ve seen so far, it’s Samsung’s phone that’s generating more pre-orders and sales than HTC’s handset.
Obviously, HTC isn’t too happy about it. In fact, the Taiwanese Android device maker decided to lower its Q2 outlook after taking into consideration the low European demand and the HTC EVO 4G LTE and One X delays caused by the U.S. Customs across the pond.
To counter the negative effects on sales the Galaxy S3 may have, HTC apparently created some “special packs” for HTC sales teams, which explain why the HTC One X is better than the Samsung flagship device. The documents, available in the gallery bellow, show how HTC defends some of the “flaws” of the One X as follows:
- While the Galaxy S3 is slimmer, the HTC One X is just 0.3mm bigger, but it’s “lighter, feels slimmer and looks way better.”
- The Galaxy S3 has a removable battery, but the HTC One X’s battery can “easily” last a full day. The HTC One X non-removable battery design “allows implementation of unibody design which is more resistant to dust and water.” Furthermore, the Galaxy S3’s removable battery means that users will need a separate battery charger, “often impractical, especially when traveling.” When changing batteries, the Galaxy S3 would have to be turned off to make the change.
- While the Galaxy S3 has a micro SD card slot that lets users bump their total memory, the One X comes with 32GB internal memory and 25GB of Dropbox cloud storage.
- The Galaxy S3 has a bigger display, but it’s “less bright and blush especially from an angle and is lower density.” Moreover, the PenTile technology used by the Galaxy S3 display is “commonly known as being inferior compare [sic] to true HD LCD display.” HTC goes to great lengths to compare the two display technologies by showing the differences between AMOLED and SLCD2 displays and between PenTile and regular RGB-RGB panels.
When it comes to certain specs and features the One X is better than the Galaxy S3, the documentation suggests. It has a:
- Better speed/faster – Quad-core 1.5GHz vs Quad-core 1.4
- Better camera – 70% better quality with f2.0, Faster: 4fps/99 shot, Faster startup: 0.7s vs Poor low light with f2.6, Slower: 3fps/20shots, Slower startup: 0.99sec.
- Better sound – Beats Audio vs “none”
- Better screen – Brighter & cleaner, higher density vs “Dull Bluish,” lower density
- Better durability – Polycarbonate vs Plastic
- Better design – “World acclaimed” vs “Disappointing”
Some of HTC’s claims are rather silly, and can be easily debunked but you can’t blame HTC for trying. At the same time, some of the “flaws” it tries to defend aren’t necessarily flaws. Nevertheless, the One X is definitely a great handset, and alongside the Galaxy S3, they are the best Android smartphones made to date. But as it often is the case in the Android mobile ecosystem, a better high-end smartphone is almost certainly down the road.
At the end of the day, it’s up to buyers to choose between the Galaxy S3 and the One X, and if they end up buying the first one, it’s not necessarily because the Samsung phone is the better choice. There are other factors that could influence that decision. The Galaxy S3’s late announcement, the almost simultaneous launch in several markets including the U.S., Samsung’s marketing efforts and the increased hype around the third device in a family of illustrious predecessors, are all factors that will eventually help the Galaxy S3 beat the One X when it comes to overall sales.
What HTC seems to lack is a strong smartphone brand name – Samsung has a strong “Galaxy S” family of high-end smartphones – although the company has corrected that this year, by launching its “One” line. Hopefully in time, the “One” line would become equally popular.
What smartphone are you buying between the two? We have a Galaxy S3 vs One X video review to help you decide.