NVIDIA says ZTE will be the first company to make a Tegra 4 phone, isn’t that sad?

February 20, 2013
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NVIDIA has just issued a press release that breaks my heart. They say that ZTE will be the first company to deliver a smartphone that uses their new Tegra 4 chip. Not Sony, not LG, not HTC, but ZTE of all companies. Earlier this year we covered a rumor that said NVIDIA was having trouble convincing hardware manufacturers to use their Tegra 4, and today’s news cements that in my eyes.

Do you remember the ZTE Mimosa X? That was the first phone to use NVIDIA’s Tegra 2 along with NVIDIA’s first HSPA+ modem. Have you ever seen a Mimosa X on store shelves? No. I’m pretty sure all the tech site wrote about the Mimosa X, but none actually reviewed it because it probably never even hit the market.

But back to this mysterious Tegra 4 device. It should hit the market during the summer, assuming everything goes to plan. We have no idea how much it’s going to cost, no idea how it’s going to look, and we certainly don’t know whether or not it’s going to be worth buying.

Why didn’t NVIDIA say anything about one of their partners going with the Tegra 4i? You’d think that would be the more attractive part since it has integrated 4G LTE, whereas the Tegra 4 will require a separate chip.

Anyway, I’m done trying to figure out what NVIDIA is doing. They had their shot last year with the Tegra 3, and they failed. That one chip ruined HTC’s year. You could point to the Nexus 7 and say that NVIDIA actually knows how to make chips, but there are already plenty of rumors floating around the internets that say Qualcomm will power the sequel to the Nexus 7.

Come on, NVIDIA, get your act together!

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