Nvidia’s Project Kai will bring more Nexus 7-like devices to market

June 29, 2012
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    The Nexus 7 is an amazing device for $200.

    It has the best specs you could get for this price, such as a high-end chip like the quad-core Tegra 3, a high-quality IPS display with wide viewing angles, and an HD resolution screen that offers about 216 PPI. The Retina Macbook Pro is just 4 PPI higher, so you could argue it has a retina display, too. Anyway, the important thing to note is that the display is very crisp, so text will be sharp on the tablet.

    Then you get 1 GB of RAM, which is what you see in all high-end mobile devices right now, a 1.2 MP front-camera, and a decent amount of storage: 8 GB for the $200 version or 16 GB for the $250 version. It should be more than enough for apps, games, and books. As for music and movies, you won’t have to worry too much about it, since you can play them from the cloud. Plus, you won’t have to worry about transferring files all the time. Just put your music in Google Music, or buy some tracks from the Play Store, and you’re ready to go. The same goes for movies and TV shows, which you can play straight from the Play Store.

    With such an incredible value at a low price, you’d think that we won’t see many other devices like the Nexus 7 anytime soon. But that’s where you’d be wrong, at least according to Nvidia. They say that they are pushing hard to bring a lot more devices like the Nexus 7 into the market, through their Kai program: ”We went to all of our component manufacturers and said, ‘we want to build this reference platform, we want to give people a good deal,’” said Mike Rayfield, a Tegra executive.

    This sounds like great news for Google and the Android ecosystem as well, because with a lot of $200 high-quality devices flooding the market, we may see Android quickly surpassing the iPad in market share. We may be at a point where a $500 tablet doesn’t offer much more value than a $200-$250 one, and the extras are just frills that the regular consumer doesn’t need, at least as far as hardware goes.

    Software isn’t accounted into the tablet’s pricing anyway, but if the market is indeed flooded with such inexpensive tablets, we may see a lot more tablet apps for Android as well. The thing about the Nexus 7, though, is that it’s more like a bigger phone than a smaller tablet. So, even those apps that haven’t been updated with a tablet UI, should still look pretty good and functional on this 7-inch tablet. As a result, the lack of tablet apps argument shouldn’t stop you from buying a Nexus 7.

    I wonder if Google has any plans to sell the Nexus 7 in China, because it could really make a splash there. If they don’t, I’m sure others participants to Nvidia’s Kai program (like Acer, with the Iconia A110, or Asus, with their upcoming 7-incher) will be quick to do that. Now, check out how Bladeslinger, one of the most visually impressing games on Android, is running on this cheap tablet:

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    Comments

    • philip j fry

      I am not sure I agree with your statement: “As for music and movies, you won’t have to worry too much about it, since you can play them from the cloud. Plus, you won’t have to worry about transferring files all the time. Just put your music in Google Music, or buy some tracks from the Play Store, and you’re ready to go. The same goes for movies and TV shows, which you can play straight from the Play Store.” It sounds like I could just replace the word “iTunes” with “Play Store” No SD slot plus low storage option on this device = no sale for me, and with less than 6gb free (on the 8gb) after O/S for Apps/games/media, that is just not enough for high def movies and high quality music files left for files to be stored. I do not want to be forced to buy/stream my media from one place (or any place for that matter) especially when wifi is limited in alot of areas. With the many freedoms we have come to enjoy with Android, that dog won’t hunt monsignor.

      • http://www.facebook.com/ngomac Chisanga Ng’oma

        Sorry, but aside from eulogising about how great your life is now that you can stream game of thrones. What exactly was your argument?

        • philip j fry

          I do not stream media, because like many others, I have most of my content stored locally on a hard drive, and as we know transferring via cable or wifi to a device is painstaking (compared to microSD transfer). I would pay 300 dollars for the 16gb Nexus 7 tab if it had an expandable slot, because all the other specs are perfect and that would make it superior to the Galaxy Tab2 in every way. But with this tablet, it is now becoming more transparent that Google is heavily pushing for Google-purchased media/cloud (like Apple), which is fine, nothing against that, they need to make money from this razor-thin profit margin-style tablet. I was just saying that they are going to lose sales simply from not having an expandable slot. People who do not want to use it as a reader can just get the Samsung Galaxy Tab 2 which has tons of optional space for high rez blu ray rips/high quality music that is completely portable and non-dependent on wifi. Game of Thrones is a good show though, good call.

    • http://www.facebook.com/ngomac Chisanga Ng’oma

      With margins as low as some estimates suggest, it would be hard to see this as being much more that a device to further the Nexus brand/extinguish the kindle fire.
      OEM’s would want a slice of the content revenues to get on board or else they make no money. A Nexus 7 price strategy is unsustainable for anyone other than those who reap content revenue e.g. Amazon, Google, Sony (PS2 when it was sold at extremely low margins).

    • J J

      i can’t wait, i need a 7inch kai tab like the 16gb nexus7, but with microsd & usb & video out using mhl or microhdmi. I wouldn’t mind paying more than 250 for it. I might use cloud, but i still need the video & storage options that are missing from nexus7

    • Nemor

      So does this means, Jelly Bean is optimized for Tegra 3 processors now? if so with JB, Htc One X will be faster & awesome..

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