Samsung is reportedly worried about the good iPhone 6 and iPhone 6 Plus opening sales, and is moving forward the release of the Note 4 as a response.
With the launch of the 5.5-inch iPhone, the Galaxy Note 4 has a new and formidable opponent in its size class. Apple announced that it sold a record 10 million units of the new iPhones over the opening weekend, though the 6 Plus’ share of this figure is unknown.
Samsung’s executives have taken notice, according to an unnamed marketing official with the company cited by the Korea Times:
The positive reaction from consumers to those two Apple devices prompted us to launch the Note 4 earlier than previously scheduled. Samsung will be aggressive in promoting the Note 4 as it’s true that we are being challenged and pressured amid a difficult situation.
Samsung has already opened pre-orders for the Note 4 in South Korea, and initial stock reportedly sold out in a matter of hours. The device was initially scheduled to go on sale in October, but now availability is set for September 26. To spur sales, Samsung offers the Note 4 for just 957,000 won, 10 percent cheaper than the Note 3 and even less than the original Note from 2011.
According to a different source, Samsung’s internal target for the Note 4 is to ship 15 million units in the first month of availability. That’s ambitious, considering that Samsung shipped 11 million Galaxy S5 units in about a month, and Galaxy S phones are typically more popular than Notes.
With that said, the Note 4 is very competitive, with its metal frame design, Quad HD screen, and powerful specifications. That, and a strong marketing push, could help Samsung blow past previous records, which is exactly what the group needs right now, when share prices are the lowest in two years.