September 23, 2014
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samsung galaxy note 4 charcoal black aa 15

Samsung is reportedly worried about the good iPhone 6 and iPhone 6 Plus opening sales, and is moving forward the release of the Note 4 as a response.

With the launch of the 5.5-inch iPhone, the Galaxy Note 4 has a new and formidable opponent in its size class. Apple announced that it sold a record 10 million units of the new iPhones over the opening weekend, though the 6 Plus’ share of this figure is unknown.

Samsung’s executives have taken notice, according to an unnamed marketing official with the company cited by the Korea Times:

The positive reaction from consumers to those two Apple devices prompted us to launch the Note 4 earlier than previously scheduled. Samsung will be aggressive in promoting the Note 4 as it’s true that we are being challenged and pressured amid a difficult situation.

Samsung has already opened pre-orders for the Note 4 in South Korea, and initial stock reportedly sold out in a matter of hours. The device was initially scheduled to go on sale in October, but now availability is set for September 26. To spur sales, Samsung offers the Note 4 for just 957,000 won, 10 percent cheaper than the Note 3 and even less than the original Note from 2011.

According to a different source, Samsung’s internal target for the Note 4 is to ship 15 million units in the first month of availability. That’s ambitious, considering that Samsung shipped 11 million Galaxy S5 units in about a month, and Galaxy S phones are typically more popular than Notes.

With that said, the Note 4 is very competitive, with its metal frame design, Quad HD screen, and powerful specifications. That, and a strong marketing push, could help Samsung blow past previous records, which is exactly what the group needs right now, when share prices are the lowest in two years.

Bogdan Petrovan
Bogdan is the European Managing Editor of Android Authority. He loves tech, travel, and fantasy. He wishes he had more time for two of those things. Bogdan's phone is a Nexus 6P.
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