Lionel Messi tears down buildings, makes boys sing in new Note 3 commercial

October 9, 2013
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Samsung GALAXY Note 3 Official TVC - The Developer - YouTube 57 000914

The Galaxy Note 3 just became available in stores from around the world, which means it’s time for Samsung to kick off the next phase of its marketing onslaught.

The first commercial for the Note 3+Galaxy Gear combo had a catchy soundtrack and bizarre dancing marionettes, but this second spot may be even stranger. Check it out for yourself.

Samsung says that the ad, which is titled “The Developer”, is a “dramatic retelling of actual projects” of Argentinian football star Lionel Messi’s charity work. In case you’re wondering, the soundtrack for this “musical short film” is a rendition of hit single “Royals” by Lorde.

What do you think of this new ad? Does it make you crave a Note 3?

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