Chinese online store sells complete stock of Nokia X handsets in just 4 minutes

by: Gary SimsMarch 25, 2014

nokiax-5, one of China’s largest online stores, has sold its complete stock of Nokia X handsets in just 4 minutes. In the run up to the device’s official release it was reported that had pre-orders for over 1 million devices. The new phone went on sale at 10:00 AM on March 24 (Beijing time) and by 10:04 it was all over.

Impressive as these numbers are, they do need a little explaining. The 1 million pre-orders weren’t exactly pre-orders, they were reservations. Consumers had the chance to sign-up and reserve a handset without actually parting with any money. When the item becomes available those with reservations get priority over other users.

It also isn’t known how many Nokia X handsets received from Nokia. It is thought that the company initially received 10,000 devices and that this first batch is what has sold out. According to the website the next shipment is expected on March 31st and that only those with reservations will be able to buy one.

The Nokia X is selling for ¥599.00 which is about 70 Euros or $97. The prices are a little lower than the 89 Euros (that is around $120) which Nokia mentioned at its launch event.

Whatever the actual numbers turn out to be, one thing is for sure the Nokia X looks like it will be a hit in China. Many users in the west  dismissed the Nokia X as it doesn’t use any Google services and there is no official access to the Google Play Store, however in countries like China that isn’t an issue. China has dozens of popular third party stores and plenty of alternative online services. This is why the Nokia X will never come to the USA or the UK, it wasn’t designed for those markets. The phone’s target markets are places like China and India and it looks like it will be a resounding success!

  • Congratulation Nokia, this shows how chines people love branded product at cheap price. Credit goes to Android also. This number will help Microsoft to go ahead with Android.

    • Michael McHale

      Would love a high end Nokia running android os ..the only drawback of Windows phones is lack of apps and developer versions of established apps like FB suck on these phones..

  • 10,000 only? This shouldn’t be news

    • Luka Mlinar

      It’s a marketing trick. They will have stock again in 2 days as if it telepotred there.

  • Bebop

    Still not sure should I getting this phone.. No official price yet on my country

  • Clint McKay

    Nokia did it too late but they did it their way. Always have loved the finnish giant [maybe not anymore!]. They always have been very popular in the developing countries. I do not mean to say that they are inferior in any way, just that they price their products very competitively. 1020 is a beast but it costs lesser than the 5s.

    Nonetheless, I’m cheering for Nokia!!!

    • Michael McHale

      Love the 1020 and 1520 ..Icon looks android version would be a hit IMO ..

      • Clint McKay

        Hope MS wont do away with android once it acquires Nokia. That’ll be really sad. On the other hand if they do understand the markets and invest heavily into android it’ll be a game-changer for MS & Nokia. And they should also find a way to make windows phones more engaging.

  • Rohit Naik

    The Android phone which is not an Android PHone
    Nokia X