Not the savior that it was hoped to become, the Windows Phone-running Lumia smartphones have failed to get Nokia out of the red. The company’s Q3 financial results released today show that the Microsoft partnership has yet to bear a fruitful outcome, as the once mighty ruler reported a net loss of $1.27 billion.
Although overall net sales in the third quarter dropped to $9.45 billion, a 4% decrease from the previous quarter, this was better than analysts’ expectations.
Nokia managed to sell 6.3 million smartphones in the quarter, a far cry from the 16.8 million units reported last year. Only 2.9 million of the sold smartphones were Lumia handsets. It also sold 76.6 million units of “dumb” phones – a year-on-year 15% decrease, but a 4% increase from the last quarter.
The company’s CEO Stephen Elop admitted as much of the trouble brewing in the third quarter. “As we expected, Q3 was a difficult quarter in our Devices & Services business,” he said. “In Q3, we continued to manage through a tough transitional quarter for our smart devices business as we shared the exciting innovation ahead with our new line of Lumia products.”
While Nokia is pinning its hopes on the fourth quarter release of the flagship Lumia 920 and Lumia 820, the first two Windows Phone 8 devices from the Finnish company, it has to overcome challenges from HTC and Samsung with their Windows phone offerings, who are also looking to grab a big slice of the lucrative holiday shopping pie.
Like this post? Share it!
You foolishly give ATT a 6-month exclusive on the 920, and expect the world. What are you THINKING?
They are not going to gain anything with a Windows Phone.. they need Android!
The Droidfan below is complaining that WP8 is getting competition from other OEMs among WP8 OS. However, Nokia is considered a WP8 flagship device and had already 60% market-share of 2nd generation Windows Phones before the launch of Lumia 900 (now it’s probably even bigger, and especially after launch of Lumia 920). If Droidfan is worried about competition on WP8 side, it surely has no business on Android market. And why would they even come there, Lumia 920 can easily compete against any smartphone on current market – and beating them in many cases
A $99 Lumina loses market share! And there is going to be more serious competition from other OEMS building WP8 phones. If…and this is a big if, WP8 sales make a dramatic up turn in the near future, Nokia will have to share in that surprise.